Strategic marketing management planning and control, analysis and decision
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| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford [u.a.]
Butterworth-Heinemann
1995
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | The CIM workbook series : Marketing
BH workbook |
| Schlagworte: | |
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MARC
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| 100 | 1 | |a Fifield, Paul |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Strategic marketing management |b planning and control, analysis and decision |c Paul Fifield and Colin Gilligan |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Oxford [u.a.] |b Butterworth-Heinemann |c 1995 | |
| 300 | |a XVII, 317 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The CIM workbook series : Marketing | |
| 490 | 0 | |a BH workbook | |
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Datensatz im Suchindex
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| author | Fifield, Paul Gilligan, Colin |
| author_facet | Fifield, Paul Gilligan, Colin |
| author_role | aut aut |
| author_sort | Fifield, Paul |
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| callnumber-first | H - Social Science |
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| callnumber-subject | HF - Commerce |
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| dewey-full | 658.8 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV010513555 |
| illustrated | Not Illustrated |
| index_date | 2024-09-19T15:01:35Z |
| indexdate | 2024-09-27T16:03:34Z |
| institution | BVB |
| isbn | 0750619902 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007007439 |
| oclc_num | 32896289 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-11 DE-188 |
| owner_facet | DE-473 DE-BY-UBG DE-11 DE-188 |
| physical | XVII, 317 S. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| series2 | The CIM workbook series : Marketing BH workbook |
| spellingShingle | Fifield, Paul Gilligan, Colin Strategic marketing management planning and control, analysis and decision Marketing Decision making Marketing Management Strategic planning Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4124261-0 |
| title | Strategic marketing management planning and control, analysis and decision |
| title_auth | Strategic marketing management planning and control, analysis and decision |
| title_exact_search | Strategic marketing management planning and control, analysis and decision |
| title_full | Strategic marketing management planning and control, analysis and decision Paul Fifield and Colin Gilligan |
| title_fullStr | Strategic marketing management planning and control, analysis and decision Paul Fifield and Colin Gilligan |
| title_full_unstemmed | Strategic marketing management planning and control, analysis and decision Paul Fifield and Colin Gilligan |
| title_short | Strategic marketing management |
| title_sort | strategic marketing management planning and control analysis and decision |
| title_sub | planning and control, analysis and decision |
| topic | Marketing Decision making Marketing Management Strategic planning Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing Decision making Marketing Management Strategic planning Marketing Strategisches Management |
| work_keys_str_mv | AT fifieldpaul strategicmarketingmanagementplanningandcontrolanalysisanddecision AT gilligancolin strategicmarketingmanagementplanningandcontrolanalysisanddecision |