Marketing madness a survival guide for a consumer society
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| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boulder [u.a.]
Westview Press
1995
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
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| 100 | 1 | |a Jacobson, Michael F. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing madness |b a survival guide for a consumer society |c Michael F. Jacobson and Laurie Ann Mazur |
| 264 | 1 | |a Boulder [u.a.] |b Westview Press |c 1995 | |
| 300 | |a 260 S. |b zahlr. Ill., graph. Darst. | ||
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| 650 | 4 | |a Marketing - Aspect social - États-Unis | |
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| 650 | 4 | |a Publicité - États-Unis - Aspect psychologique | |
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Advertising |x Social aspects |z United States | |
| 650 | 4 | |a Advertising |z United States |x Psychological aspects | |
| 650 | 4 | |a Marketing |x Social aspects |z United States | |
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Datensatz im Suchindex
| _version_ | 1819627020206735360 |
|---|---|
| adam_text | Conten
Foreword by Ralph Nader 8
Acknowledgments 11
Prologue 12
Part One
The Face of Commercialism
1 Targeting Children 19
Section 1 The Littlest Consumers 21
Section 2 Schools Go Commercial 29
2 The Private and Public Airwaves 39
Section 1 The Trojan Horse: Commercial Television 41
Section 2 The Private Life of Public Broadcasting 49
3 Hidden Advertising 55
Section 1 Blurring the Distinctions:
Infomercials, Advertorials, and More 57
Section 2 Product Placement 67
4 Sexism and Sexuality in Advertising 73
Section 1 The Iron Maiden: How Advertising Portrays Women . . 75
Section 2 Sex as a Commodity 83
5 Co opting Civic Groups, Culture, Sports 89
Section 1 Selling with Social Issues 91
Section 2 Corporate Culture 101
Section 3 Sports: Marketers Go for the Green Ill
6 Intrusive Marketing 117
Section 1 Big Brother and You: The Growth of Direct Marketing. .119
Section 2 Assaulting the Home: Telemarketing 127
Section 3 Litter on a Stick: Billboards and Outdoor Advertising ... 133
Section 4 Ambush Advertising: Video Monitors Everywhere.... 139
7 Advertising Lies, Advertising Kills 141
Section 1 Ads That Lie 143
Section 2 Ads That Kill I: Tobacco 149
Section 3 Ads That Kill II: Alcohol 163
8 Commercialized Holidays and Rituals 177
Section 1 Dreaming of a Noncommercial Christmas 179
ts
Part Two
Facing Commercialism
9 The Impact of Commercialism:
affecting our mlnds,
pocketbooks, and planet 187
•Promoting Materialism ... 188
•Destroying Our Planet. ... 191
•Stealing Our Time 193
•Taking Our Money 194
•Ruining Our Health 196
•Twisting Our Minds 198
• Sapping the Community s
Strength 201
•Eroding Religion 203
•Undermining Civic
Institutions 204
•Making Pawns of the Press . 206
10 Call to Action:
Taming Commercialism .. 209
•Changing Our Daily Lives . 209
•Growing Up Smarter in a
Consumer Culture 214
• Rallying the Religious
Community 217
• Keeping the Non in
Nonprofit 218
•Businesses Can Do More
Than Make Money 219
•State or Local Government
Can Set the Pace 222
•Washington Should Lead
the Charge 224
•The Final Word 231
Notes 232
About the Book and Authors. 249
Index 250
|
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| discipline | Soziologie Wirtschaftswissenschaften |
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| indexdate | 2024-12-23T13:55:45Z |
| institution | BVB |
| isbn | 0813319803 0813319811 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006875948 |
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| publishDate | 1995 |
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| publisher | Westview Press |
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| spellingShingle | Jacobson, Michael F. Mazur, Laurie Ann Marketing madness a survival guide for a consumer society Marketing - Aspect social - États-Unis Marketing - États-Unis - Aspect psychologique Marketing gtt Publicité - Aspect social - États-Unis Publicité - États-Unis - Aspect psychologique Gesellschaft Psychologie Advertising Social aspects United States Advertising United States Psychological aspects Marketing Social aspects United States Marketing United States Psychological aspects Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4078704-7 |
| title | Marketing madness a survival guide for a consumer society |
| title_auth | Marketing madness a survival guide for a consumer society |
| title_exact_search | Marketing madness a survival guide for a consumer society |
| title_full | Marketing madness a survival guide for a consumer society Michael F. Jacobson and Laurie Ann Mazur |
| title_fullStr | Marketing madness a survival guide for a consumer society Michael F. Jacobson and Laurie Ann Mazur |
| title_full_unstemmed | Marketing madness a survival guide for a consumer society Michael F. Jacobson and Laurie Ann Mazur |
| title_short | Marketing madness |
| title_sort | marketing madness a survival guide for a consumer society |
| title_sub | a survival guide for a consumer society |
| topic | Marketing - Aspect social - États-Unis Marketing - États-Unis - Aspect psychologique Marketing gtt Publicité - Aspect social - États-Unis Publicité - États-Unis - Aspect psychologique Gesellschaft Psychologie Advertising Social aspects United States Advertising United States Psychological aspects Marketing Social aspects United States Marketing United States Psychological aspects Werbung (DE-588)4065541-6 gnd |
| topic_facet | Marketing - Aspect social - États-Unis Marketing - États-Unis - Aspect psychologique Marketing Publicité - Aspect social - États-Unis Publicité - États-Unis - Aspect psychologique Gesellschaft Psychologie Advertising Social aspects United States Advertising United States Psychological aspects Marketing Social aspects United States Marketing United States Psychological aspects Werbung USA |
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