Adstrat an advertising decision support system
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| Format: | Buch |
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MARC
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Datensatz im Suchindex
| _version_ | 1819253187204349953 |
|---|---|
| any_adam_object | |
| author | Gatignon, Hubert Burke, Raymond R. |
| author_facet | Gatignon, Hubert Burke, Raymond R. |
| author_role | aut aut |
| author_sort | Gatignon, Hubert |
| author_variant | h g hg r r b rr rrb |
| building | Verbundindex |
| bvnumber | BV010313351 |
| classification_rvk | QP 650 |
| ctrlnum | (DE-599)BVBBV010313351 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Not Illustrated |
| indexdate | 2024-12-23T17:30:39Z |
| institution | BVB |
| isbn | 0894261819 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012562070 |
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| publisher | Scientific Press |
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| spelling | Gatignon, Hubert Verfasser aut Adstrat an advertising decision support system by Hubert Gatignon & Raymond R. Burke San Francisco Scientific Press txt rdacontent n rdamedia nc rdacarrier Werbung (DE-588)4065541-6 gnd rswk-swf Datenverarbeitung (DE-588)4011152-0 gnd rswk-swf Werbung (DE-588)4065541-6 s Datenverarbeitung (DE-588)4011152-0 s DE-604 Burke, Raymond R. Verfasser aut |
| spellingShingle | Gatignon, Hubert Burke, Raymond R. Adstrat an advertising decision support system Werbung (DE-588)4065541-6 gnd Datenverarbeitung (DE-588)4011152-0 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4011152-0 |
| title | Adstrat an advertising decision support system |
| title_auth | Adstrat an advertising decision support system |
| title_exact_search | Adstrat an advertising decision support system |
| title_full | Adstrat an advertising decision support system by Hubert Gatignon & Raymond R. Burke |
| title_fullStr | Adstrat an advertising decision support system by Hubert Gatignon & Raymond R. Burke |
| title_full_unstemmed | Adstrat an advertising decision support system by Hubert Gatignon & Raymond R. Burke |
| title_short | Adstrat |
| title_sort | adstrat an advertising decision support system |
| title_sub | an advertising decision support system |
| topic | Werbung (DE-588)4065541-6 gnd Datenverarbeitung (DE-588)4011152-0 gnd |
| topic_facet | Werbung Datenverarbeitung |
| work_keys_str_mv | AT gatignonhubert adstratanadvertisingdecisionsupportsystem AT burkeraymondr adstratanadvertisingdecisionsupportsystem |