Principles and practice of marketing
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
McGraw-Hill
1995
|
| Schlagworte: | |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV010179425 | ||
| 003 | DE-604 | ||
| 005 | 19960611 | ||
| 007 | t | ||
| 008 | 950512s1995 ad|| |||| 00||| engod | ||
| 020 | |a 0077079353 |9 0-07-707935-3 | ||
| 035 | |a (OCoLC)832211713 | ||
| 035 | |a (DE-599)BVBBV010179425 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-384 |a DE-863 |a DE-473 |a DE-945 |a DE-11 | ||
| 050 | 0 | |a HF5415 | |
| 082 | 0 | |a 658.8 |2 20 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Jobber, David |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Principles and practice of marketing |c David Jobber |
| 246 | 1 | 3 | |a Marketing |
| 264 | 1 | |a London [u.a.] |b McGraw-Hill |c 1995 | |
| 300 | |a XX, 745 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Marketing - Manuels d'enseignement supérieur |2 ram | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Marketing |z Europe |v Case studies | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 651 | 4 | |a Europa | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-006761705 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| DE-473_call_number | 30/QP 600 WT 9345 |
|---|---|
| DE-473_location | 0 |
| DE-BY-863_location | 1000 |
| DE-BY-FWS_call_number | 1000/QP 600 J62 |
| DE-BY-FWS_katkey | 142207 |
| DE-BY-FWS_media_number | 083100342899 |
| DE-BY-UBG_katkey | 1220890 |
| DE-BY-UBG_media_number | 013101816118 |
| _version_ | 1811358428912680960 |
| any_adam_object | |
| author | Jobber, David |
| author_facet | Jobber, David |
| author_role | aut |
| author_sort | Jobber, David |
| author_variant | d j dj |
| building | Verbundindex |
| bvnumber | BV010179425 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)832211713 (DE-599)BVBBV010179425 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01476nam a2200445 c 4500</leader><controlfield tag="001">BV010179425</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">19960611 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">950512s1995 ad|| |||| 00||| engod</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0077079353</subfield><subfield code="9">0-07-707935-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)832211713</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV010179425</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-384</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-11</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">20</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Jobber, David</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Principles and practice of marketing</subfield><subfield code="c">David Jobber</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">Marketing</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London [u.a.]</subfield><subfield code="b">McGraw-Hill</subfield><subfield code="c">1995</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XX, 745 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing - Manuels d'enseignement supérieur</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="z">Europe</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="4"><subfield code="a">Europa</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-006761705</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| geographic | Europa |
| geographic_facet | Europa |
| id | DE-604.BV010179425 |
| illustrated | Illustrated |
| index_date | 2024-09-19T15:01:35Z |
| indexdate | 2024-09-27T16:03:34Z |
| institution | BVB |
| isbn | 0077079353 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006761705 |
| oclc_num | 832211713 |
| open_access_boolean | |
| owner | DE-384 DE-863 DE-BY-FWS DE-473 DE-BY-UBG DE-945 DE-11 |
| owner_facet | DE-384 DE-863 DE-BY-FWS DE-473 DE-BY-UBG DE-945 DE-11 |
| physical | XX, 745 S. Ill., graph. Darst. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | McGraw-Hill |
| record_format | marc |
| spellingShingle | Jobber, David Principles and practice of marketing Marketing - Manuels d'enseignement supérieur ram Marketing gtt Marketing Marketing Europe Case studies Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4522595-3 |
| title | Principles and practice of marketing |
| title_alt | Marketing |
| title_auth | Principles and practice of marketing |
| title_exact_search | Principles and practice of marketing |
| title_full | Principles and practice of marketing David Jobber |
| title_fullStr | Principles and practice of marketing David Jobber |
| title_full_unstemmed | Principles and practice of marketing David Jobber |
| title_short | Principles and practice of marketing |
| title_sort | principles and practice of marketing |
| topic | Marketing - Manuels d'enseignement supérieur ram Marketing gtt Marketing Marketing Europe Case studies Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing - Manuels d'enseignement supérieur Marketing Marketing Europe Case studies Marketingmanagement Europa Fallstudiensammlung |
| work_keys_str_mv | AT jobberdavid principlesandpracticeofmarketing AT jobberdavid marketing |