Fables of abundance a cultural history of advertising in America
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
BasicBooks
1994
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
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| 245 | 1 | 0 | |a Fables of abundance |b a cultural history of advertising in America |c Jackson Lears |
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| 648 | 4 | |a Geschichte 1900-2000 | |
| 648 | 4 | |a Geschichte 1800-1900 | |
| 650 | 4 | |a Geschichte | |
| 650 | 4 | |a Advertising |z United States |x History |y 19th century | |
| 650 | 4 | |a Advertising |z United States |x History |y 20th century | |
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Datensatz im Suchindex
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|---|---|
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| _version_ | 1811358563481681920 |
| adam_text | CONTENTS
Acknowledgments xi
Introduction 1
PARTI
THE RECONFIGURATION OF WEALTH:
FROM FECUND EARTH TO EFFICIENT FACTORY
1. The Lyric of Plenty 17
2. The Modernization of Magic 40
3. The Stabilization of Sorcery 75
4. The Disembodiment of Abundance 102
PART II
THE CONTAINMENT OF CARNIVAL:
ADVERTISING AND AMERICAN SOCIAL VALUES
FROM THE PATENT MEDICINE ERA TO THE
CONSOLIDATION OF CORPORATE POWER
5. The Merger of Intimacy and Publicity 137
6. The Perfectionist Project 162
X CONTENTS
7. The New Basis of Civilization 196
8. Trauma, Denial, Recovery 235
PART III
ART, TRUTH, AND HUMBUG:
THE SEARCH FOR FORM AND MEANING IN A
COMMODITY CIVILIZATION
9. The Problem of Commercial Art in a Protestant Culture 261
10. The Courtship of Avant Garde and Kitsch 299
11. The Pursuit of the Real 345
12. The Things Themselves 379
Notes 415
Index All
|
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| discipline | Soziologie Anglistik / Amerikanistik |
| era | Geschichte 1900-2000 Geschichte 1800-1900 |
| era_facet | Geschichte 1900-2000 Geschichte 1800-1900 |
| format | Book |
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| illustrated | Illustrated |
| index_date | 2024-09-19T15:08:40Z |
| indexdate | 2024-09-27T16:08:09Z |
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| isbn | 0465090761 0465090753 |
| language | English |
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| physical | XIV, 492 S. Ill. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
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| publisher | BasicBooks |
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| spellingShingle | Lears, T. J. Jackson 1947- Fables of abundance a cultural history of advertising in America Geschichte Advertising United States History 19th century Advertising United States History 20th century Werbung (DE-588)4065541-6 gnd Geschichte (DE-588)4020517-4 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4020517-4 (DE-588)4078704-7 |
| title | Fables of abundance a cultural history of advertising in America |
| title_auth | Fables of abundance a cultural history of advertising in America |
| title_exact_search | Fables of abundance a cultural history of advertising in America |
| title_full | Fables of abundance a cultural history of advertising in America Jackson Lears |
| title_fullStr | Fables of abundance a cultural history of advertising in America Jackson Lears |
| title_full_unstemmed | Fables of abundance a cultural history of advertising in America Jackson Lears |
| title_short | Fables of abundance |
| title_sort | fables of abundance a cultural history of advertising in america |
| title_sub | a cultural history of advertising in America |
| topic | Geschichte Advertising United States History 19th century Advertising United States History 20th century Werbung (DE-588)4065541-6 gnd Geschichte (DE-588)4020517-4 gnd |
| topic_facet | Geschichte Advertising United States History 19th century Advertising United States History 20th century Werbung USA |
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