Researching tourist satisfaction issues, concepts, problems

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1. Verfasser: Ryan, Chris (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: London u.a. Routledge 1995
Ausgabe:1. publ.
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Datensatz im Suchindex

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adam_text Contents List of figures x List of tables xii Acknowledgements xiv Introduction xvi 1 Research values 1 Introduction 1 Why undertake research? 1 Sources of error in research 3 The implicit norms in research 4 Statistics and symbols 10 The explicit research values 11 Summary 15 2 Research design an overview 16 Introduction 16 Identification of the problem 18 Definition of the problem 19 Assessing the value of the research process 21 Development of the research proposal 22 Development of research design 25 The nature of the variable 26 Quantitative and qualitative research 28 Different research design structures 30 Determination of data collection methods and analytical procedures 35 The evaluation of results 37 The presentation of the report 3 8 Summary 39 3 Tourist satisfaction concepts and research issues 40 Introduction 40 Factors influencing tourist satisfaction 40 The nature of involvement 43 The role of risk 44 vi Contents The role of stress 45 Boredom and frustration 46 The concept of flow 48 Needs analysis 52 The leisure motivation scale 53 The concept of mindlessness 54 The concept of a tourist career 56 Implications of these factors 59 Summary 61 4 Attitudes and measurement 62 Introduction 62 Work—leisure ratios 62 Geo demographic systems 64 Lifestyle factors 65 Lifestyle — a valid basis for classification? 66 Holiday maker classifications 70 National Tourist Board examples 71 Difficulties with lifestyle systems 73 Multi attribute models of attitude measurement 74 Holistic or disaggregated measures of attitude? 78 The implications for tourism research 80 Multi attribute or conjoint measurement the level of correlation 82 Respondent fatigue 83 Salience, importance or determinance? 84 Techniques and questionnaire design 84 The critical incident 86 Satisfaction a gap between expectation and reality ? 88 Holidays a series of relationships and events? 92 A need for a plurality of paradigms 94 Summary 94 5 Qualitative research 96 Introduction 96 Categorisations 97 Questions posed by social and cultural studies 98 Unstructured situations 99 Sampling 103 Questions and coding 04 Content analysis a classification system 107 Conversation as a source of data Postcard analysis 113 Case studies U5 Structured situations 117 Summary 226 Contents vii 6 Quantitative research and questionnaire design 127 Introduction 127 Secondary data — problems of accuracy 128 Problems of causation 129 The interchangeability of indices 132 Questionnaire design 135 Layout and design 136 The wording of questions 137 Dealing with a lack of knowledge 139 Uswg positive or negative wording 141 Unprompted or prompted recall 143 Closed or open ended questions 144 Confidentiality 145 Classification of respondents 146 Sca/wg 147 Semantic differential scales 150 Tfe number of divisions and labels 151 The problem of acquiescence sets 153 Summary 157 7 The implementation of the questionnaire 159 Introduction 159 Response rates 159 Approaching respondents 162 Sampling 163 Sample design 166 Testing the level of bias in a sample an introduction to confidence levels 169 Probability samples 171 Non probability samples 174 Tte wse of geo demographics for generating samples 175 Non response and recalling 180 Conclusions 183 Appendix 184 8 Coding data and obtaining descriptive statistics 187 Introduction 187 Collating and inputting data 189 Handling missing data 198 Naming variables 198 Obtaining simple descriptive statistics 201 Implications of the data 206 Transforming data 207 Presenting results 209 Summary 212 viii Contents 9 The significance of mean scores 213 Introduction 213 Interpreting the results 214 The significance of a mean score where no comparative data exist 214 The comparison of scores by the same respondents 216 Comparisons between two groups 218 Comparisons between more than two groups 220 Tests to be used when assumptions of normal distribution are not valid 223 Summary 226 10 Analysing categorical data 227 Introduction 227 One and two way tables 227 The x1 (chi square) test 229 The calculation ofx2 (chi square) 230 A measure of relationship 233 Measures of association 234 Hierarchical log linear models 237 Summary 239 11 Correlations and multiple regression analysis 240 Introduction 240 Coefficients of Correlation 240 Calculating the Coefficient of Correlation 241 One or two tail tests 241 A note on missing data 243 Non parametric tests 243 Coefficient of Determination 244 Multiple regression analysis the assumptions 245 Obtaining and interpreting results 246 Residual analysis its purpose 248 Multi collinearity 249 Tests for multi collinearity and outlier s influence 250 Stepwise procedures 251 Summary 251 12 Factors and clusters 253 Introduction 253 First steps 254 Data requirements 256 Testing for groups the nature of the tests 258 Principal components analysis 261 Factor analysis 263 A note on presentation 267 Cluster analysis 268 Contents ix Summary 279 13 Final words 280 Appendix I 284 Appendix II 287 Appendix HI 293 Notes 295 References 296 Index 309
any_adam_object 1
author Ryan, Chris
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spellingShingle Ryan, Chris
Researching tourist satisfaction issues, concepts, problems
Consumentenonderzoek gtt
Onderzoeksmethoden gtt
Toerisme gtt
Tourisme - Recherche
Tourism Research
Urlauber (DE-588)4187231-9 gnd
Tourismusforschung (DE-588)4218983-4 gnd
Marketing (DE-588)4037589-4 gnd
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Tourismus (DE-588)4018406-7 gnd
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(DE-588)4037589-4
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(DE-588)4018406-7
title Researching tourist satisfaction issues, concepts, problems
title_auth Researching tourist satisfaction issues, concepts, problems
title_exact_search Researching tourist satisfaction issues, concepts, problems
title_full Researching tourist satisfaction issues, concepts, problems Chris Ryan
title_fullStr Researching tourist satisfaction issues, concepts, problems Chris Ryan
title_full_unstemmed Researching tourist satisfaction issues, concepts, problems Chris Ryan
title_short Researching tourist satisfaction
title_sort researching tourist satisfaction issues concepts problems
title_sub issues, concepts, problems
topic Consumentenonderzoek gtt
Onderzoeksmethoden gtt
Toerisme gtt
Tourisme - Recherche
Tourism Research
Urlauber (DE-588)4187231-9 gnd
Tourismusforschung (DE-588)4218983-4 gnd
Marketing (DE-588)4037589-4 gnd
Zufriedenheit (DE-588)4129186-4 gnd
Tourismus (DE-588)4018406-7 gnd
topic_facet Consumentenonderzoek
Onderzoeksmethoden
Toerisme
Tourisme - Recherche
Tourism Research
Urlauber
Tourismusforschung
Marketing
Zufriedenheit
Tourismus
url http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006663830&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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