Beyond branding how savvy marketers build brand equity to create products and open new markets
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| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago, Ill. u.a.
Probus Publ. Co.
1993
|
| Schriftenreihe: | Marketing
|
| Schlagworte: | |
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MARC
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Datensatz im Suchindex
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| author | Marconi, Joe |
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| dewey-sort | 3658.8 227 |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV009999615 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:44:41Z |
| institution | BVB |
| isbn | 1557384282 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006629017 |
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| physical | XVI, 213 S. Ill. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Probus Publ. Co. |
| record_format | marc |
| series2 | Marketing |
| spelling | Marconi, Joe Verfasser aut Beyond branding how savvy marketers build brand equity to create products and open new markets Joe Marconi Chicago, Ill. u.a. Probus Publ. Co. 1993 XVI, 213 S. Ill. txt rdacontent n rdamedia nc rdacarrier Marketing Merken gtt Brand choice Branding (Marketing) Product management Werbung (DE-588)4065541-6 gnd rswk-swf Markenname (DE-588)4114513-6 gnd rswk-swf Markenname (DE-588)4114513-6 s Werbung (DE-588)4065541-6 s DE-604 |
| spellingShingle | Marconi, Joe Beyond branding how savvy marketers build brand equity to create products and open new markets Merken gtt Brand choice Branding (Marketing) Product management Werbung (DE-588)4065541-6 gnd Markenname (DE-588)4114513-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4114513-6 |
| title | Beyond branding how savvy marketers build brand equity to create products and open new markets |
| title_auth | Beyond branding how savvy marketers build brand equity to create products and open new markets |
| title_exact_search | Beyond branding how savvy marketers build brand equity to create products and open new markets |
| title_full | Beyond branding how savvy marketers build brand equity to create products and open new markets Joe Marconi |
| title_fullStr | Beyond branding how savvy marketers build brand equity to create products and open new markets Joe Marconi |
| title_full_unstemmed | Beyond branding how savvy marketers build brand equity to create products and open new markets Joe Marconi |
| title_short | Beyond branding |
| title_sort | beyond branding how savvy marketers build brand equity to create products and open new markets |
| title_sub | how savvy marketers build brand equity to create products and open new markets |
| topic | Merken gtt Brand choice Branding (Marketing) Product management Werbung (DE-588)4065541-6 gnd Markenname (DE-588)4114513-6 gnd |
| topic_facet | Merken Brand choice Branding (Marketing) Product management Werbung Markenname |
| work_keys_str_mv | AT marconijoe beyondbrandinghowsavvymarketersbuildbrandequitytocreateproductsandopennewmarkets |