Managing and marketing services in the 1990s

The marketing of services
von: Cowell, Donald W.
Veröffentlicht: (1986)

Principles of services marketing and management
von: Lovelock, Christopher H. 1940-2008, et al.
Veröffentlicht: (1999)

Managing the service economy prospects and problems ; essays commissioned for the inaugural conference of the Fishman-Davidson Center for the Study of the Service Sector, Wharton School, Univ. of Pennsylvania
Veröffentlicht: (1985)

Managing the service economy prospects and problems ; essays commissioned for the inaugural conference of the Fishman-Davidson Center for the Study of the Service Sector, Wharton School, Univ. of Penn.
Veröffentlicht: (1985)