Managing innovation and entrepreneurship in technology-based firms
"While innovation may be the lifeblood of technology based industry, it does not guarantee success to the individual firm within it. The ability to bring useful and desirable products to market in a timely, cost-effective fashion requires the unique talents of managers armed with an arsenal of...
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Vorheriger Titel: | Martin, Michael J. C. Managing technological innovation and entrepreneurship |
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1. Verfasser: | |
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
New York u.a.
Wiley
1994
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Schriftenreihe: | Wiley series in engineering & technology management
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Schlagworte: | |
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