How to develop a successful advertising plan
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Lincolnwood, Ill.
NTC Business Books
1993
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Ausgabe: | 2. ed. |
Schlagworte: | |
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LEADER | 00000nam a2200000 c 4500 | ||
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003 | DE-604 | ||
005 | 19950103 | ||
007 | t | ||
008 | 950103s1993 abd| |||| 00||| eng d | ||
020 | |a 0844235261 |9 0-8442-3526-1 | ||
035 | |a (OCoLC)26590449 | ||
035 | |a (DE-599)BVBBV009972127 | ||
040 | |a DE-604 |b ger |e rakddb | ||
041 | 0 | |a eng | |
049 | |a DE-19 | ||
050 | 0 | |a HF5823 | |
082 | 0 | |a 659.1/02/02 |2 20 | |
100 | 1 | |a Taylor, James W. |e Verfasser |4 aut | |
245 | 1 | 0 | |a How to develop a successful advertising plan |c James W. Taylor |
250 | |a 2. ed. | ||
264 | 1 | |a Lincolnwood, Ill. |b NTC Business Books |c 1993 | |
300 | |a VIII, 248 S. |b Ill., graph. Darst., Kt. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
500 | |a 1. Aufl. u.d.T.: How to write a successful advertising plan | ||
650 | 7 | |a Marketing - Planification |2 ram | |
650 | 7 | |a Publicité |2 ram | |
650 | 4 | |a Advertising |x Handbooks, manuals, etc | |
650 | 4 | |a Marketing |x Handbooks, manuals, etc | |
650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
689 | 0 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
689 | 0 | 2 | |a Werbung |0 (DE-588)4065541-6 |D s |
689 | 0 | |5 DE-604 | |
999 | |a oai:aleph.bib-bvb.de:BVB01-006607795 |
Datensatz im Suchindex
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any_adam_object | |
author | Taylor, James W. |
author_facet | Taylor, James W. |
author_role | aut |
author_sort | Taylor, James W. |
author_variant | j w t jw jwt |
building | Verbundindex |
bvnumber | BV009972127 |
callnumber-first | H - Social Science |
callnumber-label | HF5823 |
callnumber-raw | HF5823 |
callnumber-search | HF5823 |
callnumber-sort | HF 45823 |
callnumber-subject | HF - Commerce |
ctrlnum | (OCoLC)26590449 (DE-599)BVBBV009972127 |
dewey-full | 659.1/02/02 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 659 - Advertising and public relations |
dewey-raw | 659.1/02/02 |
dewey-search | 659.1/02/02 |
dewey-sort | 3659.1 12 12 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | 2. ed. |
format | Book |
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id | DE-604.BV009972127 |
illustrated | Illustrated |
indexdate | 2024-07-09T17:44:09Z |
institution | BVB |
isbn | 0844235261 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006607795 |
oclc_num | 26590449 |
open_access_boolean | |
owner | DE-19 DE-BY-UBM |
owner_facet | DE-19 DE-BY-UBM |
physical | VIII, 248 S. Ill., graph. Darst., Kt. |
publishDate | 1993 |
publishDateSearch | 1993 |
publishDateSort | 1993 |
publisher | NTC Business Books |
record_format | marc |
spelling | Taylor, James W. Verfasser aut How to develop a successful advertising plan James W. Taylor 2. ed. Lincolnwood, Ill. NTC Business Books 1993 VIII, 248 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier 1. Aufl. u.d.T.: How to write a successful advertising plan Marketing - Planification ram Publicité ram Advertising Handbooks, manuals, etc Marketing Handbooks, manuals, etc Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s Werbung (DE-588)4065541-6 s DE-604 |
spellingShingle | Taylor, James W. How to develop a successful advertising plan Marketing - Planification ram Publicité ram Advertising Handbooks, manuals, etc Marketing Handbooks, manuals, etc Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd Werbung (DE-588)4065541-6 gnd |
subject_GND | (DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4065541-6 |
title | How to develop a successful advertising plan |
title_auth | How to develop a successful advertising plan |
title_exact_search | How to develop a successful advertising plan |
title_full | How to develop a successful advertising plan James W. Taylor |
title_fullStr | How to develop a successful advertising plan James W. Taylor |
title_full_unstemmed | How to develop a successful advertising plan James W. Taylor |
title_short | How to develop a successful advertising plan |
title_sort | how to develop a successful advertising plan |
topic | Marketing - Planification ram Publicité ram Advertising Handbooks, manuals, etc Marketing Handbooks, manuals, etc Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd Werbung (DE-588)4065541-6 gnd |
topic_facet | Marketing - Planification Publicité Advertising Handbooks, manuals, etc Marketing Handbooks, manuals, etc Strategisches Management Marketing Werbung |
work_keys_str_mv | AT taylorjamesw howtodevelopasuccessfuladvertisingplan |