Measuring media audiences
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| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
London u.a.
Routledge
1994
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
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| 245 | 1 | 0 | |a Measuring media audiences |c ed. by Raymond Kent |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a London u.a. |b Routledge |c 1994 | |
| 300 | |a XIII, 202 S. |b graph. Darst. | ||
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| 700 | 1 | |a Kent, Raymond A. |e Sonstige |4 oth | |
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
List of figures vi
List of tables vii
List of contributors ix
Preface xi
1 Measuring media audiences: an overview
Raymond Kent 1
2 Television audience measurement systems in
Europe: a review and comparison
Roger Gone 22
3 Measuring television audiences in the UK
Trevor Sharot 42
4 Measuring audiences to radio
Tony Twyman 88
5 Estimating newspaper and magazine readership
Michael Brown 105
6 The audience to outdoor posters
Derek Bloom 146
7 Measuring cinema audiences
Richard Chilton and Paul Butler 177
8 Measuring media audiences: the way ahead
Raymond Kent 196
Index 200
Figures
6.1 Passages per head amongst the audience 151
6.2 Passages per head amongst all respondents 152
6.3 Sketch map of a poster site 155
6.4 Poster visibility 157
7.1 The development of multi screen cinemas, 1981 91 179
7.2 Cinema admissions, 1980 91 (millions) 182
7.3 Weekly admissions, 1991 (millions) 182
7.4 Average visits in the last two months by age 185
7.5 Cover build, 1992 189
7.6 Viewing of ITV 191
Tables
2.1 Average number of channels available, 1989 90 25
2.2 Possession of television sets and related equipment, 25
1989 90
2.3 European peoplemeter systems 30
2.4 Definition of viewing across Europe 33
3.1 Top 10 programmes (individuals): 1980 and 1989 48
3.2 Top 10 films shown on TV and top films by year: 48
1980 9
3.3 Sample sizes by ITV area 62
3.4 The four possible coincidental survey outcomes 77
3.5 Coincidental survey results, 1992 (%) 78
3.6 The BBC Audience Appreciation Index Scale 83
4.1 The early morning audience: adults 15+, London 90
weekdays up to 9.00 a.m.
4.2 Levels of listening: average percentage quarter hour 94
all individual audience (Monday to Friday, 7.00 a.m.
to 10.00 p.m.)
4.3 Average number of quarter hours listening per 95
respondent, Monday to Friday: daily average, 6.00
a.m. to 6.00 p.m., AM and FM radio
4.4 Weekly hours of listening 96
6.1 Information collected for every poster site 154
viii i auies
6.2 Key site characteristics for the OSCAR models, in 156
order of importance
6.3 Visibility factors in the OSCAR system 157
7.1 Major circuits covered by the CAA Monitor 180
7.2 Weekly admissions (in millions) 181
7.3 Frequency of cinema going 184
7.4 Audience composition for 1991 185
7.5 The CAA CAVIAR 9 Survey: cinema profiles, 1991 188
7.6 The top 10 films of the last decade 189
7.7 Cinema admissions estimate 190
7.8 The Insignia survey 192
7.9 International cinema, 1990 194
|
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| discipline | Allgemeines Soziologie Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-12-23T13:37:36Z |
| institution | BVB |
| isbn | 0415082897 0415082900 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006485097 |
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| physical | XIII, 202 S. graph. Darst. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | Routledge |
| record_format | marc |
| spellingShingle | Measuring media audiences Massenmedien (DE-588)4037877-9 gnd Publikum (DE-588)4047764-2 gnd Messung (DE-588)4038852-9 gnd |
| subject_GND | (DE-588)4037877-9 (DE-588)4047764-2 (DE-588)4038852-9 (DE-588)4143413-4 |
| title | Measuring media audiences |
| title_auth | Measuring media audiences |
| title_exact_search | Measuring media audiences |
| title_full | Measuring media audiences ed. by Raymond Kent |
| title_fullStr | Measuring media audiences ed. by Raymond Kent |
| title_full_unstemmed | Measuring media audiences ed. by Raymond Kent |
| title_short | Measuring media audiences |
| title_sort | measuring media audiences |
| topic | Massenmedien (DE-588)4037877-9 gnd Publikum (DE-588)4047764-2 gnd Messung (DE-588)4038852-9 gnd |
| topic_facet | Massenmedien Publikum Messung Aufsatzsammlung |
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