Integrated marketing communications
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lincolnwood, Ill.
NTC Business Books
1994
|
| Schlagworte: | |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV009650705 | ||
| 003 | DE-604 | ||
| 005 | 20040217 | ||
| 007 | t| | ||
| 008 | 940609s1994 xx ad|| |||| 00||| eng d | ||
| 020 | |a 0844233633 |9 0-8442-3363-3 | ||
| 035 | |a (OCoLC)441294896 | ||
| 035 | |a (DE-599)BVBBV009650705 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-945 |a DE-1049 |a DE-19 | ||
| 080 | |a 658.8 | ||
| 084 | |a QP 611 |0 (DE-625)141908: |2 rvk | ||
| 100 | 1 | |a Schultz, Don E. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Integrated marketing communications |c Don E. Schultz ; Stanley I. Tannenbaum ; Robert F. Lauterborn |
| 264 | 1 | |a Lincolnwood, Ill. |b NTC Business Books |c 1994 | |
| 300 | |a XVII, 218 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Kommunikationstechnik |0 (DE-588)4031888-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketinginformationssystem |0 (DE-588)4140243-1 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketinginformationssystem |0 (DE-588)4140243-1 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | 1 | |a Kommunikationstechnik |0 (DE-588)4031888-6 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Tannenbaum, Stanley I. |e Verfasser |4 aut | |
| 700 | 1 | |a Lauterborn, Robert F. |e Verfasser |4 aut | |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-006380446 | |
Datensatz im Suchindex
| _version_ | 1819238089835413504 |
|---|---|
| any_adam_object | |
| author | Schultz, Don E. Tannenbaum, Stanley I. Lauterborn, Robert F. |
| author_facet | Schultz, Don E. Tannenbaum, Stanley I. Lauterborn, Robert F. |
| author_role | aut aut aut |
| author_sort | Schultz, Don E. |
| author_variant | d e s de des s i t si sit r f l rf rfl |
| building | Verbundindex |
| bvnumber | BV009650705 |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)441294896 (DE-599)BVBBV009650705 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01489nam a2200409 c 4500</leader><controlfield tag="001">BV009650705</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20040217 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">940609s1994 xx ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0844233633</subfield><subfield code="9">0-8442-3363-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)441294896</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV009650705</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-945</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-19</subfield></datafield><datafield tag="080" ind1=" " ind2=" "><subfield code="a">658.8</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 611</subfield><subfield code="0">(DE-625)141908:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Schultz, Don E.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Integrated marketing communications</subfield><subfield code="c">Don E. Schultz ; Stanley I. Tannenbaum ; Robert F. Lauterborn</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Lincolnwood, Ill.</subfield><subfield code="b">NTC Business Books</subfield><subfield code="c">1994</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVII, 218 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kommunikationstechnik</subfield><subfield code="0">(DE-588)4031888-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketinginformationssystem</subfield><subfield code="0">(DE-588)4140243-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketinginformationssystem</subfield><subfield code="0">(DE-588)4140243-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Kommunikationstechnik</subfield><subfield code="0">(DE-588)4031888-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Tannenbaum, Stanley I.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Lauterborn, Robert F.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-006380446</subfield></datafield></record></collection> |
| id | DE-604.BV009650705 |
| illustrated | Illustrated |
| indexdate | 2024-12-23T13:30:41Z |
| institution | BVB |
| isbn | 0844233633 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006380446 |
| oclc_num | 441294896 |
| open_access_boolean | |
| owner | DE-945 DE-1049 DE-19 DE-BY-UBM |
| owner_facet | DE-945 DE-1049 DE-19 DE-BY-UBM |
| physical | XVII, 218 S. Ill., graph. Darst. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | NTC Business Books |
| record_format | marc |
| spelling | Schultz, Don E. Verfasser aut Integrated marketing communications Don E. Schultz ; Stanley I. Tannenbaum ; Robert F. Lauterborn Lincolnwood, Ill. NTC Business Books 1994 XVII, 218 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Kommunikationstechnik (DE-588)4031888-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketinginformationssystem (DE-588)4140243-1 gnd rswk-swf Marketinginformationssystem (DE-588)4140243-1 s DE-604 Marketing (DE-588)4037589-4 s Kommunikationstechnik (DE-588)4031888-6 s 1\p DE-604 Tannenbaum, Stanley I. Verfasser aut Lauterborn, Robert F. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Schultz, Don E. Tannenbaum, Stanley I. Lauterborn, Robert F. Integrated marketing communications Kommunikationstechnik (DE-588)4031888-6 gnd Marketing (DE-588)4037589-4 gnd Marketinginformationssystem (DE-588)4140243-1 gnd |
| subject_GND | (DE-588)4031888-6 (DE-588)4037589-4 (DE-588)4140243-1 |
| title | Integrated marketing communications |
| title_auth | Integrated marketing communications |
| title_exact_search | Integrated marketing communications |
| title_full | Integrated marketing communications Don E. Schultz ; Stanley I. Tannenbaum ; Robert F. Lauterborn |
| title_fullStr | Integrated marketing communications Don E. Schultz ; Stanley I. Tannenbaum ; Robert F. Lauterborn |
| title_full_unstemmed | Integrated marketing communications Don E. Schultz ; Stanley I. Tannenbaum ; Robert F. Lauterborn |
| title_short | Integrated marketing communications |
| title_sort | integrated marketing communications |
| topic | Kommunikationstechnik (DE-588)4031888-6 gnd Marketing (DE-588)4037589-4 gnd Marketinginformationssystem (DE-588)4140243-1 gnd |
| topic_facet | Kommunikationstechnik Marketing Marketinginformationssystem |
| work_keys_str_mv | AT schultzdone integratedmarketingcommunications AT tannenbaumstanleyi integratedmarketingcommunications AT lauterbornrobertf integratedmarketingcommunications |