Business

Includes ahead of title page a supplement entitled: Focus on business, and, Answers to questions from chapter ends.

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Bibliographische Detailangaben
Hauptverfasser: Griffin, Ricky W. 1950- (VerfasserIn), Ebert, Ronald J. 1938- (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Englewood Cliffs, NJ Prentice Hall 1993
Ausgabe:3. ed.
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Datensatz im Suchindex

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adam_text ? Part One Introducing the Contemporary Business World 1 1 Understanding the U.S. Business System 3 2 Setting Up Business in the United States 25 3 Recognizing Business Trends and Challenges 49 4 Conducting Business Ethically and Responsibly 75 ? Part Two Organizing and Managing Business 105 5 Managing the Business Enterprise 107 6 Running the Small Business 127 7 Setting Business Goals and Strategies 153 8 Organizing the Business Enterprise 177 ? Part Three Managing People in Organizations 207 9 Motivating, Satisfying, and Leading Employees 209 10 Managing Human Resources 233 11 Understanding Labor Management Relations 261 ? Part Four Managing Production and Information 291 12 Producing Goods 293 13 Producing Services 321 14 Managing Information with Computers 347 15 Understanding Accounting Issues 375 ? Port Five Managing Marketing 409 16 Understanding Marketing Processes and Consumer Behavior 411 17 Developing and Pricing Products 439 18 Promoting Goods and Services 467 19 Distributing Goods and Services 495 ? Part Six Introducing Financial Issues 529 20 Understanding Money and Banking 531 21 Managing the Firm s Finances 559 22 Understanding Securities Markets 583 23 Managing Risk and Insurance 613 ? Part Seven Recognizing Business Issues and Challenges 651 24 Understanding the Legal System and Business Law 653 25 Understanding International Business 677 26 Increasing Productivity and Quality 703 vii Preface xxi To Students xxix About the Authors xxxi Part One Introducing the Contemporary Business World 1 Business Focus / Lawless Container Corporation: Its Business Is Boxes 1 1 Understanding the U.S. Business System 3 Opening Case • Hogging the Profits 4 Global Economic Systems 5 Factors of Production 5 Types of Economic Systems 6 The U.S. Economic System 8 Markets, Demand, and Supply 8 Private Enterprise 10 Degrees of Competition 13 h Executive Report H. Ross Perot: Where Eagles Dare 12 In the News Lite ing Up Your Life 14 Evaluating Economic Systems 16 Economic Goals 16 Measuring Economic Performance 18 Summary of Learning Objectives 20 Opening Case Wrap Up • Hogging the Profits 21 Concluding Case • Eastern Fried Chicken, Anyone? 22 Key Terms 23 Study Questions and Exercises 23 2 Setting Up Business in the United States 25 Opening Case • A Failure to Communicate 26 Types of Business Organizations 27 Sole Proprietorships 27 Partnerships 29 Cooperatives 31 Corporations 32 f Small Business Report Business Relations 28 International Report An Uncooperative Cooperative 32 Creating and Managing a Corporation 35 Creating a Corporation 35 Stock and Stockholders Rights 36 Board of Directors 37 * Executive Report Ted Turner: Sailing Close to the Wind 38 Trends in Corporate Ownership 39 A History of Business in the United States 41 The Colonial Period 41 The Factory System and the Industrial Revolution 41 Captains of Industry: The Entrepreneurial Era 41 The Production Era 42 The Sales and Marketing Eras 42 The Global Era 43 Summary of Learning Objectives 44 Opening Case Wrap Up • A Failure to Communicate 45 ix x Contents Concluding Case • A Piece of the Rock 45 Key Terms 47 Study Questions and Exercises 47 3 Recognizing Business Trends and Challenges 49 Opening Case • Buttoning Up Profits 50 Business Trends in the 1990s 51 The Impact of High Technology 51 The Shift to Services 51 The Shift South and West 52 Mergers, Acquisitions, and Strategic Alliances 52 Business and Government 55 Government Regulation of Business 55 The Move Toward Deregulation 56 How Business Influences Government 58 ? Small Business Report David and Goliath: Small Business versus Federal Regulation 57 Business Ethics Where There s Smoke, There s Money 60 Business and Labor 61 The Changing Demographics of the U.S. Labor Force 61 The Declining Unionization of the Labor Force 63 Worker Participation 63 Business and Consumers 64 Consumer Rights 64 The Changing Demographics of U.S. Consumers 65 Business Challenges of the 1990s 65 In Search of Higher Productivity 65 The International Trade Deficit 66 The Continuing Challenge of Pollution 67 Technology: Friend or Foe? 67 Executive Report David L. Sokol: Turning Garbage into Gold 68 Summary of Learning Objectives 69 Opening Case Wrap Up • Buttoning Up Profits 70 Concluding Case • Rolling in Dough 71 Key Terms 72 Study Questions and Exercises 72 4 Conducting Business Ethically and Responsibly 75 Opening Case • BCCI: Bankrupt and Corrupt 76 Ethics in the Workplace 77 Influences on Ethics 77 Company Policies and Business Ethics 79 Strategies for Success Succeeding with Ethical Business Behavior 79 Social Responsibility 81 Influences on Social Responsibility 81 The Evolution of Social Responsibility 82 Areas of Social Responsibility 83 Responsibility Toward the Environment 83 Responsibility Toward Customers 86 Responsibility Toward Employees 87 Responsibility Toward Investors 88 In the News Green Grow the Profits 84 Implementing Social Responsibility Programs 89 Approaches to Social Responsibility 89 Managing Social Responsibility Programs 91 * International Report When Charity Begins Abroad 91 Social Responsibility and the Small Business 92 Summary of Learning Objectives 93 Opening Case Wrap Up • BCCI: Bankrupt and Corrupt 94 Concluding Case • When Dirty Business is Bad Business 95 Key Terms 96 Study Questions and Exercises 96 Business Focus Wrap Up / Lawless Container Corporation: Its Business Is Boxes 97 International Case / British Airways: Battling Apathy for a Better Airline 98 Careers in Business / It s Not Just a Job ... 100 Practicing for Business / Meeting the Challenge of Modern Business 102 Part Two Organizing and Managing Business 105 Business Focus / Strategic Organization at Lawless: Planning for Profits 105 5 Managing the Business Enterprise 107 Opening Case • The Mouse that Roared Back 108 The Management Process 109 Planning 109 Organizing 110 Leading 110 Controlling 110 Types of Managers 111 Levels of Management 111 Areas of Management 112 In the News Pyramid to Pancake 113 International Report Home Sweet Home? 116 Basic Management Skills 118 Technical Skills 118 Human Relations Skills 118 Conceptual Skills 119 Decision Making Skills 119 Time Management Skills 120 Management and the Corporate Culture 121 Determinants of Corporate Culture 121 Managing the Corporate Culture 122 Summary of Learning Objectives 122 Opening Case Wrap Vp • The Mouse that Roared Back 123 Concluding Case • Shell Game 124 Key Terms 125 Study Questions and Exercises 125 6 Running the Small Business 127 Opening Case • A Hot Idea 128 What is a Small Business? 129 The Importance of Small Business in the U.S. Economy 130 Popular Forms of Small Business Enterprise 131 Success and Failure of Small Businesses 134 Trends in Small Business Start Ups 134 Reasons for Failure 134 Reasons for Success 135 Small Business Goals 135 ? Executive Report Lance H. Herndon: ACCESSing the Fast Track 136 Starting and Operating the Small Business 136 Starting the Small Business 137 Financing the Small Business 139 Sources of Management Advice 141 Strategies for Success Financing for Success 142 Franchising 143 The Importance of Franchising in the United States 144 Advantages and Disadvantages of Franchising 144 Contents xi International Report Just Like Home 146 Summary of Learning Objectives 147 Opening Case Wrap Up • A Hot Idea 148 Concluding Case • They re Poppin Up All Over 149 Key Terms 150 Study Questions and Exercises 150 7 Setting Business Goals and Strategies 153 Opening Case • 57 Ways to Make a Profit 154 Business Goals 155 The Purposes of Goal Setting 155 Levels of Goals 155 Setting Goals 157 Formulating Strategic Plans 158 Establishing Strategic Goals 158 Analyzing the Organization and its Environment 158 Matching Organizations and Environments 160 Strategies for Success Planning for Success 159 Levels of Strategic Plans 160 Corporate Strategy 160 Business Strategy 161 Functional Strategy 162 International Report It Sure Feels Like Success 164 Implementing Strategic Plans 166 Tactical Plans 166 Operational Plans 167 Contingency Plans and Crisis Management 168 Managing the Planning Process 169 Management by Objectives 169 Surmounting Barriers to Planning 170 Small Business Report Lessons from the Losers 170 Summary of Learning Objectives 171 Opening Case Wrap Up • 57 Ways to Make a Point 172 Concluding Case • (Rubber)Maid to Order 173 Key Terms 174 Study and Discussion Questions 174 8 Organizing the Business Enterprise 177 Opening Case • Milking the Profits 178 What is Organizational Structure? 179 xii Contents The Building Blocks of Organizational Structure 180 Specialization 180 Departmentalization 181 ? International Report Nobody Knows the Truffles They ve Seen 182 Establishing the Decision Making Hierarchy 183 Responsibility and Authority 184 Delegation and Accountability 184 Strategies for Success Delegating for Success 185 Common Organizational Structures 185 Centralization and Decentralization 186 Line Organizations 187 Line and Staff Organizations 188 Functional Organizations 188 Informal Organization 188 Business Ethics With a Little Help from Your Mentor 190 Alternative Organizational Structures 191 Divisional Organization 191 Matrix Organization 191 International Organization 193 Entrapreneuring 194 Summary of Learning Objectives 194 Opening Case Wrap Up • Milking the Profits 195 Concluding Case • Seeing the Light 196 Key Terms 197 Study Questions and Exercises 197 Business Focus Wrap Up / Strategic Organization at Lawless: Planning for Profits 199 International Case / Eastern Europe: The Long and Winding Road 200 Careers in Business / Reality Check 202 Practicing for Business / Reorganizing for More Efficient Growth 204 Part Three Managing People in Organizations 207 Business Focus / Human Resources Management at Lawless: Not ESOP s Fable 207 9 Motivating, Satisfying, and Leading Employees 209 Opening Case • Furnishing Flexibility 210 Human Relations in Business 210 Why Are Satisfaction and Morale Important? 211 Recent Trends in Satisfaction and Morale 211 In the News The Workplace Blues 212 ? Small Business Report When Good Things Come in Small Places 214 Employee Motivation in Organizations 214 The Classical Theory 215 The Hawthorne Studies 215 Theory X and Theory Y 216 Maslow s Hierarchy of Needs 216 Two Factor Theory 218 Expectancy Theory 219 Theory Z 219 Managerial Styles and Leadership 220 Managerial Styles 220 The Contingency Nature of Leadership 221 Strategies for Success Leading for Success 221 Strategies for Enhancing Job Satisfaction and Motivation 222 Rewards and Punishment 222 Management by Objectives 223 Participative Management 223 Job Enrichment and Job Redesign 224 Modified Work Schedules 225 Summary of Learning Objectives 227 Opening Case Wrap Up • Furnishing Flexibility 228 Concluding Case • No Wall in Sight 229 Key Terms 230 Study Questions and Exercises 230 10 Managing Human Resources 233 Opening Case • Over the Top 234 The Foundations Of Human Resource Management 235 Job Relatedness and Person Job Matching 235 Planning for Human Resources 235 Job Analysis 235 Forecasting 236 Staffing the Organization 237 External Staffing 237 Internal Staffing 240 In the News Private Lives? 241 Developing the Workforce 242 Orientation 242 Employee Training and Development 242 Performance Appraisal 245 Business Ethics Friend or Foe? 243 Demoting and Terminating Workers 246 Compensating the Workforce 247 Wages and Salaries 247 Incentive Programs 248 Benefits Programs 248 legal and ethical issues in human resource Management 249 Equal Employment Opportunity 249 Equal Pay and Comparable Worth 252 Worker Safety 253 Employment at Will 254 Managing Cultural Diversity 254 * International Report No More Tea and Sympathy 251 Summary of Learning Objectives 255 Opening Case Wrap Up • Over the Top 256 Concluding Case • Working for Two 256 Key Terms 257 Study Questions and Exercises 258 11 Understanding Labor Management Relations 261 Opening Case • Pressing Problems 262 Why do Workers Unionize? 263 The Evolution of Unionism in the United States 263 Early National Unions 263 The Knights of Labor 264 The American Federation of Labor 264 The Congress of Industrial Organizations 265 The AFL CIO 265 Unionism Today 266 ? Executive Report Catherine A. Gohn: Gohn A Make It Work 267 Union Structure 268 * International Report Going Nowhere 269 Laws Governing Labor Management Relations 270 Norris LaGuardia Act 270 National Labor Relations (Wagner) Act 270 Fair Labor Standards Act 271 Taft Hartley Amendments 271 Landrum Grifpn Act 272 Other Laws 272 How Unions Are Organized and Decertified 272 Collective Bargaining 274 Reaching Agreement on the Contract s Terms 274 Contents xiii Administering the Contract s Terms 276 The Future of Unionism in the United States 277 Summary of Learning Objectives 278 Opening Case Wrap Up • Pressing Problems 279 Concluding Case • United They Stand 280 Key Terms 281 Study Questions and Exercises 282 Business Focus Wrap Up / Human Resource Management at Lawless: Not ESOP s Fable 283 International Case / Japanese Employment Practices: Nothing is Certain Now 284 Careers in Business / The Write Stuff 286 Practicing for Business / Establishing a Pay Policy 288 Part Four Managing Production and Information 291 Business Focus / Production at Lawless: The Customer Is Always Right 291 12 Producing Goods 293 Opening Case • Reaping the Profits of Planning 294 Production Management: An Overview 295 Classifying Production Processes 296 The Role of Production Managers 299 * International Report Billions and Billions Served 298 ? Executive Report Donald Brinckman: Kleening Up 300 Production Planning and Scheduling 301 Planning Activities 301 Scheduling Activities 306 Production Control 306 Materials Management 306 Tools for Production Control 308 Completing the Production Management Process: Feedback 311 Automation and the Future of Production Management 311 Mechanization and Automation 312 Computers and Robotics in Manufacturing 313 Production and the Small Business Enterprise 314 Summary of Learning Objectives 315 xiv Contents Opening Case Wrap Up • Reaping the Profits of Planning 316 Concluding Case • Putting the Brakes on a Production Problem 317 Key Terms 317 Study Questions and Exercises 318 13 Producing Services 321 Opening Case • Beware Big Brown 322 Service Operations: An Overview 323 The Service Sector in the United States: Growth and Stability 323 How Do Services Differ from Manufacturing? 324 Classification of Service Operations 327 Extent of Customer Contact 327 Similarity to Manufacturing 328 Service Operations Planning, Design, and Scheduling 329 ? Executive Report Tom Monaghan: The Domino s Effect 330 Capacity Planning 329 Location Planning 329 System Design 331 Facility Layout 332 Applying Concepts from Goods Production Management to Services Production Management 332 Scheduling Service Operations 333 Service Operations Control 334 Managing Demand and Supply 335 Quality Control: Training Workers 337 Quality Control: Motivating Workers 337 Handling the Special Problems of Service Operations 338 Intangibility 338 Customization 339 Perishability 339 Link Between Consumer and Service 341 Small Business Report Success That s More Than Skin Deep 340 Summary of Learning Objectives 342 Opening Case Wrap Up • Beware Big Brown 343 Concluding Case • Doing Everything Humana ly Possible 344 Key Terms 345 Study Questions and Exercises 345 14 Managing Information With Computers 347 Opening Case • Beating Back Big Blue 348 Information Management: An Overview 349 Data Versus Information 349 Management Information Systems 350 Levels of Management 350 The Computer Revolution 351 Elements of the Computer System 352 Hardware 352 Software 354 People 354 Control 355 Data 357 Business Ethics Computer Viruses and Piracy: Terminal Disease or Hacking Cough? 356 Computer Applications Programs for Business 358 Word Processing Programs 358 Spreadsheet Programs 358 Database Management Programs 359 Graphics Programs 359 Types of Computer Systems 361 Categorizing Computer Systems by Size 361 System Architectures 363 ? Executive Report Michael Dell: The Computer Is in the Mail 362 In the News A Different Type of Downsizing 364 The History of Computer Systems 365 The Earliest Calculating Machines 365 The First Generation 366 The Second Generation 366 The Third Generation 366 The Fourth Generation 367 The Fifth Generation: The Future of Information Management 367 Artificial Intelligence 368 Expert Systems 368 Office Automation 368 Manufacturing Information Systems 369 Computers in Small Businesses 369 Summary of Learning Objectives 370 Opening Case Wrap Vp • Beating Back Big Blue 371 Concluding Case • Continued Expansion Does Not Compute 372 Key Terms 372 Study Questions and Exercises 373 15 Understanding Accounting Issues 375 Opening Case • An Accounting GAAP? 376 Who Are Accountants and What Do They Do? 377 Certified Public Accountants 377 Public (Noncertified) Accountants 379 Private Accountants 380 ? Executive Report Henry W. Block: Overcoming Accountant s Block 379 Tools of the Accounting Trade 381 Record Keeping with Journals and Ledgers 381 The Accounting Equation 382 Double Entry Accounting 383 Financial Statements 384 Balance Sheets 384 Income Statements 387 Statements of Changes in Cash Flows 387 *• International Report A Cultural GAAP 390 Analyzing Financial Statements 389 Short Term Solvency Ratios 389 Long Term Solvency Ratios 391 Profitability Ratios 392 Activity Ratios 393 The Budget An Internal Financial Statement 393 Computerized Accounting Systems 394 Strategies for Success Budgeting for Success 395 Summary of Learning Objectives 396 Opening Case Wrap Up An Accounting GAAP? 397 Concluding Case • Standing Up to Be Counted 398 Key Terms 399 Study Questions and Exercises 399 Business Focus Wrap Up / Production at Lawless: The Customer is Always Right 401 International Case / Samsung: Zapping to the Top of the Microwave Heap 402 Careers in Business / Can We Talk? 404 Practicing for Business / Computing for More Timely Production 406 Part Five Managing Marketing 409 Business Focus / Marketing at Lawless: The Four P s of Boxes 409 16 Understanding Marketing Processes and Consumer Behavior 411 Opening Case • Bubbling Over with New Marketing Ideas 412 What is Marketing? 413 Marketing: Ideas, Goods, and Services 413 Contents xv Planning and Executing Marketing Strategy 413 The Marketing Mix: The Four P s 415 Creating Exchanges 417 The Functions of Marketing 418 Target Marketing and Market Segmentation 419 Identifying Market Segments 420 Market Segmentation Requirements 422 Market Segmentation: A Warning 423 Market Research 424 The Research Process 424 Research Methods 424 ? Small Business Report Why the Customer Is Always Right 426 Understanding Consumer Behavior 427 Influences on Consumer Behavior 427 The Consumer Buying Process 427 International Marketing 430 ? International Report Will It Play in Peoria and Beijing? 431 Marketing and the Small Business 432 Summary of Learning Objectives 433 Opening Case Wrap Up • Bubbling Over with New Marketing Ideas 434 Concluding Case • Green Grocer 435 Key Terms 436 Study Questions and Exercises 436 17 Developing and Pricing Products 439 Opening Case • The Rewards of Stick To Itiveness 440 What is a Product? 441 The Successful Product 441 Classifying Goods and Services 441 The Product Mix 444 ? Executive Report Mary Anne Jackson: Small Fries for the Small Fry 443 Developing New Products 445 The Product Development Process 445 Product Idea Mortality 446 Speeding Up Product Development In Time Based Competition 447 The Product Life Cycle 448 Stages in the Product Life Cycle 448 Extending Product Life 449 The Growth Share Matrix 449 Identifying Products 450 Naming Products 450 Types of Brand Names 451 Brand Loyalty 451 Trademarks 452 xvi Contents Packaging Products 452 Labeling Products 452 International Report Those Pernicious Pillaging Patent Pirates 453 DETERMINING PRICES 454 Pricing to Meet Business Objectives 454 Tools for Price Determination 456 Business Ethics How Much Is Too Much? 455 Pricing Strategies and Tactics 459 Pricing Strategies 459 Pricing Tactics 460 Summary of Learning Objectives 462 Opening Case Wrap Up • The Rewards of Stick To Itiveness 463 Concluding Case • The Antidote for Falling Sales? 463 Key Terms 464 Study Questions and Exercises 465 18 Promoting Goods and Services 467 Opening Case • As Beauty Does 468 Promotional Objectives, Strategies, and Tools 469 Promotional Objectives 469 Promotional Strategies 470 Choosing the Right Tools for the Promotional Mix 471 Advertising Promotions 473 Advertising Strategies 473 Advertising Media 475 Types of Advertising 479 Advertising to Specific Markets 479 Regulation of Advertising 479 Business Ethics Whose Freedom Is It Anyway? 476 Personal Selling Promotions 481 Types of Personal Selling Situations 482 Personal Selling Tasks 482 The Personal Selling Process 484 International Report Cleaning Up in Japan 483 Strategies for Success Selling Successfully 485 Sales Promotions 485 Types of Sales Promotions 486 Publicity and Public Relations Promotions 487 Promotional Practices in Small Business 487 Small Business Advertising 487 Small Business Personal Selling 488 Small Business Sales Promotions 490 Small Business Publicity 490 Summary of Learning Objectives 490 Opening Case Wrap Up As Beauty Does 491 Concluding Case • Out Foxing the Competition 492 Key Terms 493 Study Questions and Exercises 493 19 Distributing Goods and Services 495 Opening Case • Dressed For Success 496 The Distribution Mix 497 Intermediaries: Who Are They and What Do They Do? 497 Distribution of Consumer Products 497 Distribution of Industrial Products 499 Distribution Strategies 501 Channel Conflict and Channel Leadership 502 p Small Business Report The Mailbox Shopper 500 Wholesaling 503 Merchant Wholesalers 503 Agents/Brokers 504 Retailing 504 Types of Retail Outlets 505 Nonstore Retailing 507 The Wheel of Retailing 509 In the News Push Button Sales 508 Physical Distribution 510 Customer Service Operations 510 Warehousing Operations 511 Transportation Operations 512 Companies Specializing in Transportation 515 Summary of Learning Objectives 517 Opening Case Wrap Up • Dressed for Success 518 Concluding Case • A Ship Shape Operation 518 Key Terms 519 Study Questions and Exercises 520 Business Focus Wrap Up / Marketing at Lawless: The Four P s of Boxes 521 International Case / IKEA: Sitting Pretty Around the World 522 Careers in Business / The Choice is Yours 524 Practicing for Business / Going to Bat for Financing 526 Port Six Introducing Financial Issues 529 Business Focus / Finance at Lawless: Protecting the Bottom Line 529 20 Understanding Money and Banking 531 Opening Case • Days of Woe for Spendthrift Thrifts 532 What is Money? 533 The Characteristics of Money 533 The Functions of Money 534 The Money Supply: M l 534 Broad Money : M 2 535 Plastic Money 536 Business Ethics Is Plastic Fantastic? 539 The U.S. Financial System 537 Financial Institutions 537 Special Financial Services 541 Banks as Creators of Money 543 Regulation of Commercial Banking 544 The Federal Reserve System 545 The Functions of the Fed 545 The Fed s Tools 547 The Fed s Structure 548 k Executive Report Alan Greenspan: Head of the Fed 550 The Changing Money and Banking System 551 Deregulation of Financial Institutions 551 The Rise of Interstate Banking 551 International Banking 552 The Impact of Electronic Technologies 552 Financial Supermarkets 553 Summary of Learning Objectives 553 Opening Case Wrap Up • Days of Woe for Spendthrift Thrifts 554 Concluding Case • Reach Out and Charge Something 555 Key Terms 556 Study Questions and Exercises 557 21 Managing the Firm s Finances 559 Opening Case • Too Tough to Die? 560 The Role of the Financial Manager 561 Responsibilities of the Financial Manager 561 Financial Planning 562 Why Do Businesses Need Funds? 562 Short Term (Operating) Expenditures 562 Long Term (Capital) Expenditures 565 Strategies for Success Using Advisers Successfully 563 Contents xvii Sources of Short Term Funds 565 Trade Credit 566 Secured Short Term Loans 566 Unsecured Short Term Loans 567 Commercial Paper 568 Factoring Accounts Receivable 568 Sources of Long Term Funds 568 Debt Financing 569 Equity Financing 571 Hybrid Financing: Preferred Stock 572 Choosing Between Debt and Equity Financing 572 «* Small Business Report A New Lease on Life 570 The Risk Return Relationship 573 Financial Management for Small Businesses 574 Establishing Bank Credit and Trade Credit 574 Venture Capital as a Source of Funds 576 Planning Cash Flow Requirements 576 In the News Overseas Business: A Two Way Street 575 Summary of Learning Objectives 577 Opening Case Wrap Up • Too Tough to Die? 578 Concluding Case • Elusive Sock Cess 579 Key Terms 580 Study Questions and Exercises 580 22 Understanding Securities Markets 583 Opening Case • On the Junk Heap 584 What are Securities Markets? 585 The Primary and Secondary Markets for Securities 585 Who Invests in Securities? 585 Stocks 586 Common Stock 586 Preferred Stock 587 Stock Exchanges 588 * International Report The Great Wall (Street) of China? 594 Bonds 592 U.S. Government Bonds 592 Municipal Bonds 593 Corporate Bonds 594 The Retirement of Bonds 595 Secondary Markets for Bonds 597 Other Investments 597 Mutual Funds 597 Commodities 598 Stock Options 600 Buying and Selling Securities 600 Using Financial Information Services 600 xviii Contents Selecting a Broker 603 Placing an Order 604 Financing Securities Purchases 605 Small Business Report They Know Better 605 Security Market Regulation 606 Summary of Learning Objectives 607 Opening Case Wrap Up • On the Junk Heap 608 Concluding Case • A Marvel or a Mistake? 609 Key Terms 610 Study Questions and Exercises 611 23 Managing Risk and Insurance 613 Opening Case • Reasonable Rules and Regulations? 614 Risk and Insurance 614 Risk Management 615 Why Insurance Companies Exist—and Thrive 619 Checking Quality Ratings 621 Insurable Versus Uninsurable Risks 621 Types of Insurance Companies 622 Insurance Products to Meet Diverse Needs 623 Liability Insurance 623 Property Insurance 624 Life Insurance 628 Health Insurance 631 Special Forms of Business Insurance 635 In the News It s Guaranteed . . . Or Is It? 626 Executive Report Jesse Hill: Fighting to be King of the Hill 629 An Alternative to Buying Insurance: Self Insurance 635 Insurance Industry Response to Consumers Needs 636 International Report Risky Business 637 Insurance Industry Regulation 637 Summary of Learning Objectives 638 Opening Case Wrap Up • Reasonable Rules and Regulations? 639 Concluding Case • Health Care Reform, Small Business Solutions 640 Key Terms 641 Study Questions and Exercises 641 Business Focus Wrap Up / Finance at Lawless: Protecting the Bottom Line 643 International Case / Time for Change 644 Careers in Business / How to Succeed in Business by Really Trying 646 Practicing for Business / Setting Up a Promotional Plan 648 Part Seven Recognizing Business Issues and Challenges 651 Business Focus / The Future of Lawless: Competing with Quality in a World Market 651 24 Understanding the Legal System and Business Law 653 Opening Case • Business Boom Goes Bust 654 What is Law? 655 Statutory Law 655 Common Law 657 Regulatory (Administrative) Law 657 ? Small Business Report The Hip Bone s Connected to the . . . 656 The U.S. Judicial System 658 The Court System 658 Going to Court 660 International Report At Their Bidding No More 663 Business Law 661 Contract Law and Business 661 Tort Law and Business 664 Property Law and Business 665 Agency Law and Business 668 Commercial Law and Business 669 Bankruptcy Law and Business 671 Summary of Learning Objectives 672 Opening Case Wrap Up • Business Boom Goes Bust 673 Concluding Case • Bursting Macy s Balloon 674 Key Terms 675 Study Questions and Exercises 675 25 Understanding International Business 677 Opening Case • The World ft Its Oyster 678 The Rise of International Business 679 Absolute and Comparative Advantage 679 Major World Marketplaces and Business Centers 680 The Import Export Balance 681 Exchange Rates 682 The Role of Foreign Competition 683 Business Ethics No Pain, No Gain? 681 International Business Management 684 Going International 684 Levels of Involvement 685 International Organizational Structure 689 Countertrading 692 In the News Pop, The Magic Dragon 687 Strategies for Success Exporting Successfully 688 Barriers to Trade 693 Social and Cultural Differences 693 Economic Differences 693 Legal and Political Differences 694 Aids to World Trade 696 Trade Agreements 696 The IMF and the World Bank 697 Summary of Learning Objectives 698 Opening Case Wrap Up • The World 9l Its Oyster 699 Concluding Case • Small Business on the High Seas 700 Key Terms 701 Study Questions and Exercises 701 26 Increasing Productivity and Quality 703 Opening Case • The Sweetheart of Six Sigma 704 The Productivity Quality Connection 705 The Productivity Crisis 705 U.S. Productivity Trends 706 Industry Productivity 707 Company Productivity 708 Department and Individual Productivity 708 Measuring Productivity 708 Total and Partial Measures of Productivity 708 Measures of National and Industry Productivity 709 Measures of Company Productivity 710 Total Quality Management (TQM) 711 Planning for Quality 712 Organizing for Quality 712 Contents xix Leading for Quality 712 Controlling for Quality 713 Executive Report Bernard Marcus: Managing for Quality 714 Tools for Total Quality Management 713 Statistical Process Control 713 Quality/Cost Studies 717 Quality Circles (Quality Improvement Teams) 718 Benchmarking 719 Competing on the Basis of Productivity and Quality 720 Get Closer to the Customer 720 Invest in Innovation and Technology 720 Adopt a Long Run Perspective for Continuous Improvement 720 Remember: Smaller Can be Better than Bigger 722 Place More Emphasis on Quality of Work Life Factors 722 Improve the Service Sector 724 In the News SABRE Toothed Tiger of the Skies 723 Summary of Learning Objectives 724 Opening Case Wrap Up • The Sweetheart of Six Sigma 725 Concluding Case • A Glassy Operation 726 Key Terms 727 Study Questions and Exercises 727 Business Focus Wrap Up / The Future of Lawless: Competing with Quality in the World 729 International Case / The EC: European Community, European Contention 730 Careers in Business 732 Practicing for Business / Coping with an International Crisis 734 Glossary 736 Notes, Credits, and Sources 752 Index 765
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edition 3. ed.
format Book
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genre (DE-588)4151278-9 Einführung gnd-content
genre_facet Einführung
geographic USA
USA (DE-588)4078704-7 gnd
geographic_facet USA
id DE-604.BV009627749
illustrated Illustrated
indexdate 2024-12-23T13:30:06Z
institution BVB
isbn 013094517X
0130944343
language English
oai_aleph_id oai:aleph.bib-bvb.de:BVB01-006362950
oclc_num 26545270
open_access_boolean
owner DE-945
owner_facet DE-945
physical XXXI, 784 S. Ill., graph. Darst.
publishDate 1993
publishDateSearch 1993
publishDateSort 1993
publisher Prentice Hall
record_format marc
spellingShingle Griffin, Ricky W. 1950-
Ebert, Ronald J. 1938-
Business
Bedrijfsleven gtt
Unternehmen
Business enterprises United States
Industrial management United States
Betriebswirtschaftslehre (DE-588)4069402-1 gnd
Handelsbetriebslehre (DE-588)4120425-6 gnd
Unternehmensleitung (DE-588)4233771-9 gnd
subject_GND (DE-588)4069402-1
(DE-588)4120425-6
(DE-588)4233771-9
(DE-588)4078704-7
(DE-588)4151278-9
title Business
title_auth Business
title_exact_search Business
title_full Business Ricky W. Griffin ; Ronald J. Ebert
title_fullStr Business Ricky W. Griffin ; Ronald J. Ebert
title_full_unstemmed Business Ricky W. Griffin ; Ronald J. Ebert
title_short Business
title_sort business
topic Bedrijfsleven gtt
Unternehmen
Business enterprises United States
Industrial management United States
Betriebswirtschaftslehre (DE-588)4069402-1 gnd
Handelsbetriebslehre (DE-588)4120425-6 gnd
Unternehmensleitung (DE-588)4233771-9 gnd
topic_facet Bedrijfsleven
Unternehmen
Business enterprises United States
Industrial management United States
Betriebswirtschaftslehre
Handelsbetriebslehre
Unternehmensleitung
USA
Einführung
url http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006362950&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv AT griffinrickyw business
AT ebertronaldj business