Creating powerful brands the strategic route to success in consumer, industrial and service markets
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| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford [u.a.]
Butterworth Heinemann
1993
|
| Ausgabe: | 1. publ. 1992, reprint. |
| Schriftenreihe: | BH the marketing series : Professional development
|
| Schlagworte: | |
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MARC
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Datensatz im Suchindex
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| author | De Chernatony, Leslie McDonald, Malcolm 1938- |
| author_GND | (DE-588)129121797 (DE-588)118107585 |
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| author_sort | De Chernatony, Leslie |
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| building | Verbundindex |
| bvnumber | BV008888823 |
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| ctrlnum | (OCoLC)634225190 (DE-599)BVBBV008888823 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. 1992, reprint. |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-12-23T12:54:05Z |
| institution | BVB |
| isbn | 0750606606 |
| language | English |
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| physical | XI, 282 S. Ill., graph. Darst. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Butterworth Heinemann |
| record_format | marc |
| series2 | BH the marketing series : Professional development |
| spelling | De Chernatony, Leslie Verfasser (DE-588)129121797 aut Creating powerful brands the strategic route to success in consumer, industrial and service markets Leslie de Chernatony and Malcolm H. B. McDonald 1. publ. 1992, reprint. Oxford [u.a.] Butterworth Heinemann 1993 XI, 282 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier BH the marketing series : Professional development Markenartikel (DE-588)4037584-5 gnd rswk-swf Markenartikel (DE-588)4037584-5 s DE-604 McDonald, Malcolm 1938- Verfasser (DE-588)118107585 aut |
| spellingShingle | De Chernatony, Leslie McDonald, Malcolm 1938- Creating powerful brands the strategic route to success in consumer, industrial and service markets Markenartikel (DE-588)4037584-5 gnd |
| subject_GND | (DE-588)4037584-5 |
| title | Creating powerful brands the strategic route to success in consumer, industrial and service markets |
| title_auth | Creating powerful brands the strategic route to success in consumer, industrial and service markets |
| title_exact_search | Creating powerful brands the strategic route to success in consumer, industrial and service markets |
| title_full | Creating powerful brands the strategic route to success in consumer, industrial and service markets Leslie de Chernatony and Malcolm H. B. McDonald |
| title_fullStr | Creating powerful brands the strategic route to success in consumer, industrial and service markets Leslie de Chernatony and Malcolm H. B. McDonald |
| title_full_unstemmed | Creating powerful brands the strategic route to success in consumer, industrial and service markets Leslie de Chernatony and Malcolm H. B. McDonald |
| title_short | Creating powerful brands |
| title_sort | creating powerful brands the strategic route to success in consumer industrial and service markets |
| title_sub | the strategic route to success in consumer, industrial and service markets |
| topic | Markenartikel (DE-588)4037584-5 gnd |
| topic_facet | Markenartikel |
| work_keys_str_mv | AT dechernatonyleslie creatingpowerfulbrandsthestrategicroutetosuccessinconsumerindustrialandservicemarkets AT mcdonaldmalcolm creatingpowerfulbrandsthestrategicroutetosuccessinconsumerindustrialandservicemarkets |