Banking on the mature market a handbook for marketing to the 50+ customer
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago, Ill.
Bank Marketing Assoc.
1989
|
| Schlagworte: | |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV008808069 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t| | ||
| 008 | 931207s1989 xx b||| |||| 00||| eng d | ||
| 020 | |a 1556950004 |9 1-55695-000-4 | ||
| 035 | |a (OCoLC)20299717 | ||
| 035 | |a (DE-599)BVBBV008808069 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-945 | ||
| 050 | 0 | |a HF5415.127 | |
| 082 | 0 | |a 332.17 | |
| 084 | |a QK 300 |0 (DE-625)141640: |2 rvk | ||
| 100 | 1 | |a Sullivan, Michael P. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Banking on the mature market |b a handbook for marketing to the 50+ customer |c by Michael P. Sullivan ; Vicki Thomas |
| 264 | 1 | |a Chicago, Ill. |b Bank Marketing Assoc. |c 1989 | |
| 300 | |a VII, 139 S. |b Kt. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Market segmentation | |
| 650 | 0 | 7 | |a Kunde |0 (DE-588)4114330-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Bank |0 (DE-588)4004436-1 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Bank |0 (DE-588)4004436-1 |D s |
| 689 | 0 | 1 | |a Kunde |0 (DE-588)4114330-9 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Thomas, Vicki |e Verfasser |4 aut | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-005827352 | |
Datensatz im Suchindex
| _version_ | 1819235662213152768 |
|---|---|
| any_adam_object | |
| author | Sullivan, Michael P. Thomas, Vicki |
| author_facet | Sullivan, Michael P. Thomas, Vicki |
| author_role | aut aut |
| author_sort | Sullivan, Michael P. |
| author_variant | m p s mp mps v t vt |
| building | Verbundindex |
| bvnumber | BV008808069 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.127 |
| callnumber-search | HF5415.127 |
| callnumber-sort | HF 45415.127 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QK 300 |
| ctrlnum | (OCoLC)20299717 (DE-599)BVBBV008808069 |
| dewey-full | 332.17 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 332 - Financial economics |
| dewey-raw | 332.17 |
| dewey-search | 332.17 |
| dewey-sort | 3332.17 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01175nam a2200373 c 4500</leader><controlfield tag="001">BV008808069</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">931207s1989 xx b||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1556950004</subfield><subfield code="9">1-55695-000-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)20299717</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV008808069</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-945</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.127</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">332.17</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QK 300</subfield><subfield code="0">(DE-625)141640:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Sullivan, Michael P.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Banking on the mature market</subfield><subfield code="b">a handbook for marketing to the 50+ customer</subfield><subfield code="c">by Michael P. Sullivan ; Vicki Thomas</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Chicago, Ill.</subfield><subfield code="b">Bank Marketing Assoc.</subfield><subfield code="c">1989</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">VII, 139 S.</subfield><subfield code="b">Kt.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Market segmentation</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kunde</subfield><subfield code="0">(DE-588)4114330-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Bank</subfield><subfield code="0">(DE-588)4004436-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Bank</subfield><subfield code="0">(DE-588)4004436-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Kunde</subfield><subfield code="0">(DE-588)4114330-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Thomas, Vicki</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-005827352</subfield></datafield></record></collection> |
| id | DE-604.BV008808069 |
| illustrated | Illustrated |
| indexdate | 2024-12-23T12:52:06Z |
| institution | BVB |
| isbn | 1556950004 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005827352 |
| oclc_num | 20299717 |
| open_access_boolean | |
| owner | DE-945 |
| owner_facet | DE-945 |
| physical | VII, 139 S. Kt. |
| publishDate | 1989 |
| publishDateSearch | 1989 |
| publishDateSort | 1989 |
| publisher | Bank Marketing Assoc. |
| record_format | marc |
| spelling | Sullivan, Michael P. Verfasser aut Banking on the mature market a handbook for marketing to the 50+ customer by Michael P. Sullivan ; Vicki Thomas Chicago, Ill. Bank Marketing Assoc. 1989 VII, 139 S. Kt. txt rdacontent n rdamedia nc rdacarrier Market segmentation Kunde (DE-588)4114330-9 gnd rswk-swf Bank (DE-588)4004436-1 gnd rswk-swf Bank (DE-588)4004436-1 s Kunde (DE-588)4114330-9 s DE-604 Thomas, Vicki Verfasser aut |
| spellingShingle | Sullivan, Michael P. Thomas, Vicki Banking on the mature market a handbook for marketing to the 50+ customer Market segmentation Kunde (DE-588)4114330-9 gnd Bank (DE-588)4004436-1 gnd |
| subject_GND | (DE-588)4114330-9 (DE-588)4004436-1 |
| title | Banking on the mature market a handbook for marketing to the 50+ customer |
| title_auth | Banking on the mature market a handbook for marketing to the 50+ customer |
| title_exact_search | Banking on the mature market a handbook for marketing to the 50+ customer |
| title_full | Banking on the mature market a handbook for marketing to the 50+ customer by Michael P. Sullivan ; Vicki Thomas |
| title_fullStr | Banking on the mature market a handbook for marketing to the 50+ customer by Michael P. Sullivan ; Vicki Thomas |
| title_full_unstemmed | Banking on the mature market a handbook for marketing to the 50+ customer by Michael P. Sullivan ; Vicki Thomas |
| title_short | Banking on the mature market |
| title_sort | banking on the mature market a handbook for marketing to the 50 customer |
| title_sub | a handbook for marketing to the 50+ customer |
| topic | Market segmentation Kunde (DE-588)4114330-9 gnd Bank (DE-588)4004436-1 gnd |
| topic_facet | Market segmentation Kunde Bank |
| work_keys_str_mv | AT sullivanmichaelp bankingonthematuremarketahandbookformarketingtothe50customer AT thomasvicki bankingonthematuremarketahandbookformarketingtothe50customer |