Comments on Christian Grönroos' strategic management and marketing in the service sector

This report contains two essays which define Christian Gronroos' latest book: Strategic Management and Marketing in the Service Sector. The theoretical frameworks proposed by Gronroos are discussed, along with marketing issues relevant to the service sector. A chapter by chapter description of...

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Bibliographische Detailangaben

Format:	Buch
Sprache:	English
Veröffentlicht:	Cambridge, Mass. 1983
Schriftenreihe:	Marketing Science Institute <Cambridge, Mass.>: Report 83,104,1.
Schlagworte:	Marketing Service industries > Management Service industries > Marketing
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