Symposium on Research and Marketing for the Arts Florence (Italy), 28th - 30th May 1990
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
1990
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| Schriftenreihe: | ESOMAR seminar and congress papers
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
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| 300 | |a V, 249 S. |b Ill., graph. Darst. | ||
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| 490 | 0 | |a ESOMAR seminar and congress papers | |
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Datensatz im Suchindex
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| adam_text | TABLE OF CONTENTS
Programme Committee v
SETTING THE SCENE
Odile Solomon, Managing Director,
International Communication and Semiotics, France
Reversing the Usual Marketing Strategies to
Market the Arts 1
ARTS AND THE CONSUMER
Peter Hodgson, Managing Director,
TATR Leisure and Arts Research, United Kingdom
t. Researching the Growing Market for Opera in Britain 13
Simon McCall, Principal, Quantum Market Research, and
Malcolm Ellenport, Principal,
Ellenport Evans Camarakis Strategy Planning Consultancy, Australia
The Production of a Consumer Based Strategy Plan
for the Museum of Victoria 37
Carole P. Duhaime, Associate Professor,
Ecole des Hautes Etudes Commerciales de Montreal,
Annamma Joy, Assistant Professor, and
Christopher A. Ross, Associate Professor,
Concordia University, Canada
On the Appreciation Process of Art Objects and
the Experience of Visiting an Exhibition in an Art Museum 55
Benolt Roederer, Consultant, COFREMCA, France
Socio Cultural Trends and How They Affect
the Public s Reactions to Art Museums 71
MANAGING RESOURCES
Truze M. Lodder, General Administrator,
De Nederlandse Opera, and
Joisi Toth, Research Director,
Motivaction Amsterdam B.V., The Netherlands
« Marketing at the Opera; Research and Implementation !
Fedor Rocco, Professor,
Faculty of Economics, University of Zagreb, and
Ante Soric, Director,
Zagreb Museum and Gallery Centre, Yugoslavia
Encouraging a Demand for Museum Services
The Zagreb Museum and Gallery Centre s Experience
of Marketing 93
iii
MANAGING RESOURCES cont d
Madeleine A. Morton, Marketing Market Research Director,
Arts Council of Great Britain, United Kingdom
Arts Marketing Consortia The Case for the Co operative
Approach to Marketing in the Arts 105
Giancarla Baldini, C.R.E.STAT. Marketing Research, Italy
Three Surveys on One Object: The Archeological Findings . 117
Martin L. James, Partner,
Yann Campbell Hoare Wheeler, and
Jeremy Wright, Marketing Consultant to
Sydney Opera House Trust, Australia
* The Role of the Sydney Opera House in the Performing Arts
Market: Using Research to Aid in the Development of Strategy
to Increase Patronage 129
THE SOCIAL AND ECONOMIC VALUE OF THE ARTS
Ian Fox, Vice Chairman, Arks Alliance Ltd., Ireland
, Measuring an Irrational Entertainment Economic and
Social Studies at the Wexford Opera Festival, Ireland 153
John Matthews, Partner,
McCann Matthews Millman, United Kingdom
Wales The Art of the Possible; An Institute of
Welsh Affairs Study of the Cultural, Social and Economic
Benefits of the Arts 167
Alberto Denzler von Botha, Corporate Head of Public Relations
and Image, and,
Tommaso Zenga, Head Public Relations, ALITALIA, Italy
The Value the Arts ALITALIA The Cultural Airline of Italy 1 185
FUNDING THE ARTS
Sybil C. Simon, Founder and Consultant,
Arts and Business Council (ABC), and
Business Volunteers for the Arts (BVA) USA
Business and the Arts: The Challenging Partnership 99
iv
LOCAL AND NATIONAL STRATEGIC PLANNING FOR THE ARTS
Cynthia Pinto, Director, Mass Observation, and
Seona Reid, Assistant Director (Strategic Regional Development),
Greater London Arts, United Kingdom
Using Research to Develop a Strategic Plan for the Arts in London 211
Josep Chias, and Javier Creus,
Marketing Professors, ESADE, Spain
The Development of a Funding Strategy for
Municipal Culture Managers: Barcelona City Council s Approach 229
Tiziano Radaelli, Senior Partner, RIMARKO S.r.l., Italy
Marketing Plan for the Construction annd Exploitation
of Italian Cultural Heritage Collections 241
PROGRAMME COMMITTEE
Cecilia Gobbi Chairman of the Board
Convenor Analisi e Strategie di Mercato S.r.l.
Italy
Tim Bowles Chief Executive
MRB Group Ltd.
United Kingdom
Jean Mery Secretary General
Information et Publicite/
Regisseur de Radio Tele Luxembourg
France
v
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| discipline | Kunstgeschichte Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| indexdate | 2024-12-23T12:52:06Z |
| institution | BVB |
| institution_GND | (DE-588)16130409-6 (DE-588)1256-7 |
| isbn | 9283111605 |
| language | English |
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| physical | V, 249 S. Ill., graph. Darst. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
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| series2 | ESOMAR seminar and congress papers |
| spellingShingle | Symposium on Research and Marketing for the Arts Florence (Italy), 28th - 30th May 1990 Arts and society Congresses Arts Marketing Congresses Marketing (DE-588)4037589-4 gnd Kulturwirtschaft (DE-588)4268059-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4268059-1 (DE-588)4143413-4 (DE-588)1071861417 |
| title | Symposium on Research and Marketing for the Arts Florence (Italy), 28th - 30th May 1990 |
| title_alt | Research and marketing for the arts |
| title_auth | Symposium on Research and Marketing for the Arts Florence (Italy), 28th - 30th May 1990 |
| title_exact_search | Symposium on Research and Marketing for the Arts Florence (Italy), 28th - 30th May 1990 |
| title_full | Symposium on Research and Marketing for the Arts Florence (Italy), 28th - 30th May 1990 ESOMAR |
| title_fullStr | Symposium on Research and Marketing for the Arts Florence (Italy), 28th - 30th May 1990 ESOMAR |
| title_full_unstemmed | Symposium on Research and Marketing for the Arts Florence (Italy), 28th - 30th May 1990 ESOMAR |
| title_short | Symposium on Research and Marketing for the Arts |
| title_sort | symposium on research and marketing for the arts florence italy 28th 30th may 1990 |
| title_sub | Florence (Italy), 28th - 30th May 1990 |
| topic | Arts and society Congresses Arts Marketing Congresses Marketing (DE-588)4037589-4 gnd Kulturwirtschaft (DE-588)4268059-1 gnd |
| topic_facet | Arts and society Congresses Arts Marketing Congresses Marketing Kulturwirtschaft Aufsatzsammlung Konferenzschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005826979&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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