Humor in advertising applications of a hierarchy of effects paradigm
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| 1. Verfasser: | |
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| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Ann Arbor, Mich.
Univ. Microfilms Internat.
1984
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| 100 | 1 | |a Madden, Thomas J. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Humor in advertising |b applications of a hierarchy of effects paradigm |
| 264 | 1 | |a Ann Arbor, Mich. |b Univ. Microfilms Internat. |c 1984 | |
| 300 | |a XV, 204 S. |b graph. Darst. | ||
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| 500 | |a Zugl.: Amherst, Mass., Univ. of Massachusetts, Diss., 1982 | ||
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-005705113 | |
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Madden, Thomas J. |
| author_facet | Madden, Thomas J. |
| author_role | aut |
| author_sort | Madden, Thomas J. |
| author_variant | t j m tj tjm |
| building | Verbundindex |
| bvnumber | BV008665963 |
| classification_rvk | AP 17440 |
| ctrlnum | (OCoLC)633212178 (DE-599)BVBBV008665963 |
| discipline | Allgemeines |
| format | Book |
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| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV008665963 |
| illustrated | Illustrated |
| indexdate | 2024-12-23T12:48:53Z |
| institution | BVB |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005705113 |
| oclc_num | 633212178 |
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| physical | XV, 204 S. graph. Darst. |
| publishDate | 1984 |
| publishDateSearch | 1984 |
| publishDateSort | 1984 |
| publisher | Univ. Microfilms Internat. |
| record_format | marc |
| spelling | Madden, Thomas J. Verfasser aut Humor in advertising applications of a hierarchy of effects paradigm Ann Arbor, Mich. Univ. Microfilms Internat. 1984 XV, 204 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Zugl.: Amherst, Mass., Univ. of Massachusetts, Diss., 1982 (DE-588)4113937-9 Hochschulschrift gnd-content |
| spellingShingle | Madden, Thomas J. Humor in advertising applications of a hierarchy of effects paradigm |
| subject_GND | (DE-588)4113937-9 |
| title | Humor in advertising applications of a hierarchy of effects paradigm |
| title_auth | Humor in advertising applications of a hierarchy of effects paradigm |
| title_exact_search | Humor in advertising applications of a hierarchy of effects paradigm |
| title_full | Humor in advertising applications of a hierarchy of effects paradigm |
| title_fullStr | Humor in advertising applications of a hierarchy of effects paradigm |
| title_full_unstemmed | Humor in advertising applications of a hierarchy of effects paradigm |
| title_short | Humor in advertising |
| title_sort | humor in advertising applications of a hierarchy of effects paradigm |
| title_sub | applications of a hierarchy of effects paradigm |
| topic_facet | Hochschulschrift |
| work_keys_str_mv | AT maddenthomasj humorinadvertisingapplicationsofahierarchyofeffectsparadigm |