Market-share analysis evaluating competitive marketing effectiveness
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| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston u.a.
Kluwer Acad. Publ.
1993
|
| Ausgabe: | 3. print. |
| Schriftenreihe: | International series in quantitative marketing
|
| Schlagworte: | |
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MARC
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Cooper, Lee G. Nakanishi, Masao |
| author_facet | Cooper, Lee G. Nakanishi, Masao |
| author_role | aut aut |
| author_sort | Cooper, Lee G. |
| author_variant | l g c lg lgc m n mn |
| building | Verbundindex |
| bvnumber | BV007928184 |
| classification_rvk | QP 611 QP 612 |
| ctrlnum | (OCoLC)256692910 (DE-599)BVBBV007928184 |
| discipline | Wirtschaftswissenschaften |
| edition | 3. print. |
| format | Book |
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| id | DE-604.BV007928184 |
| illustrated | Illustrated |
| indexdate | 2024-12-23T12:37:52Z |
| institution | BVB |
| isbn | 0898382785 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005239910 |
| oclc_num | 256692910 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-20 DE-11 |
| owner_facet | DE-355 DE-BY-UBR DE-20 DE-11 |
| physical | XV, 279 S. graph. Darst. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Kluwer Acad. Publ. |
| record_format | marc |
| series2 | International series in quantitative marketing |
| spelling | Cooper, Lee G. Verfasser aut Market-share analysis evaluating competitive marketing effectiveness Lee G. Cooper ; Masao Nakanishi 3. print. Boston u.a. Kluwer Acad. Publ. 1993 XV, 279 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier International series in quantitative marketing Absatzmarktforschung (DE-588)4200056-7 gnd rswk-swf Marktanteil (DE-588)4037625-4 gnd rswk-swf Marktanalyse (DE-588)4037624-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Mathematisches Modell (DE-588)4114528-8 gnd rswk-swf Marktanteil (DE-588)4037625-4 s Absatzmarktforschung (DE-588)4200056-7 s DE-604 Marketing (DE-588)4037589-4 s 1\p DE-604 Marktanalyse (DE-588)4037624-2 s 2\p DE-604 Mathematisches Modell (DE-588)4114528-8 s 3\p DE-604 Nakanishi, Masao Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Cooper, Lee G. Nakanishi, Masao Market-share analysis evaluating competitive marketing effectiveness Absatzmarktforschung (DE-588)4200056-7 gnd Marktanteil (DE-588)4037625-4 gnd Marktanalyse (DE-588)4037624-2 gnd Marketing (DE-588)4037589-4 gnd Mathematisches Modell (DE-588)4114528-8 gnd |
| subject_GND | (DE-588)4200056-7 (DE-588)4037625-4 (DE-588)4037624-2 (DE-588)4037589-4 (DE-588)4114528-8 |
| title | Market-share analysis evaluating competitive marketing effectiveness |
| title_auth | Market-share analysis evaluating competitive marketing effectiveness |
| title_exact_search | Market-share analysis evaluating competitive marketing effectiveness |
| title_full | Market-share analysis evaluating competitive marketing effectiveness Lee G. Cooper ; Masao Nakanishi |
| title_fullStr | Market-share analysis evaluating competitive marketing effectiveness Lee G. Cooper ; Masao Nakanishi |
| title_full_unstemmed | Market-share analysis evaluating competitive marketing effectiveness Lee G. Cooper ; Masao Nakanishi |
| title_short | Market-share analysis |
| title_sort | market share analysis evaluating competitive marketing effectiveness |
| title_sub | evaluating competitive marketing effectiveness |
| topic | Absatzmarktforschung (DE-588)4200056-7 gnd Marktanteil (DE-588)4037625-4 gnd Marktanalyse (DE-588)4037624-2 gnd Marketing (DE-588)4037589-4 gnd Mathematisches Modell (DE-588)4114528-8 gnd |
| topic_facet | Absatzmarktforschung Marktanteil Marktanalyse Marketing Mathematisches Modell |
| work_keys_str_mv | AT cooperleeg marketshareanalysisevaluatingcompetitivemarketingeffectiveness AT nakanishimasao marketshareanalysisevaluatingcompetitivemarketingeffectiveness |