Perceived uncertainty and its reduction in selected creative advertising decisions of U. S. based multinationals
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| 1. Verfasser: | |
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| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Ann Arbor, Mich.
Univ. Microfilms Internat.
1983
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Datensatz im Suchindex
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| publishDate | 1983 |
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| spelling | Prough, George E. Verfasser aut Perceived uncertainty and its reduction in selected creative advertising decisions of U. S. based multinationals Ann Arbor, Mich. Univ. Microfilms Internat. 1983 XII, 253 S. txt rdacontent n rdamedia nc rdacarrier Zugl.: Kent State Univ., Diss., 1977 Multinationales Unternehmen (DE-588)4075092-9 gnd rswk-swf Werbestrategie (DE-588)4133682-3 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Multinationales Unternehmen (DE-588)4075092-9 s Werbestrategie (DE-588)4133682-3 s DE-604 |
| spellingShingle | Prough, George E. Perceived uncertainty and its reduction in selected creative advertising decisions of U. S. based multinationals Multinationales Unternehmen (DE-588)4075092-9 gnd Werbestrategie (DE-588)4133682-3 gnd |
| subject_GND | (DE-588)4075092-9 (DE-588)4133682-3 (DE-588)4113937-9 |
| title | Perceived uncertainty and its reduction in selected creative advertising decisions of U. S. based multinationals |
| title_auth | Perceived uncertainty and its reduction in selected creative advertising decisions of U. S. based multinationals |
| title_exact_search | Perceived uncertainty and its reduction in selected creative advertising decisions of U. S. based multinationals |
| title_full | Perceived uncertainty and its reduction in selected creative advertising decisions of U. S. based multinationals |
| title_fullStr | Perceived uncertainty and its reduction in selected creative advertising decisions of U. S. based multinationals |
| title_full_unstemmed | Perceived uncertainty and its reduction in selected creative advertising decisions of U. S. based multinationals |
| title_short | Perceived uncertainty and its reduction in selected creative advertising decisions of U. S. based multinationals |
| title_sort | perceived uncertainty and its reduction in selected creative advertising decisions of u s based multinationals |
| topic | Multinationales Unternehmen (DE-588)4075092-9 gnd Werbestrategie (DE-588)4133682-3 gnd |
| topic_facet | Multinationales Unternehmen Werbestrategie Hochschulschrift |
| work_keys_str_mv | AT proughgeorgee perceiveduncertaintyanditsreductioninselectedcreativeadvertisingdecisionsofusbasedmultinationals |