Promotion an introductory analysis

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: Kernan, Jerome B. (VerfasserIn), Dommermuth, William P. (VerfasserIn), Sommers, Montrose S. (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: New York [u.a.] McGraw-Hill 1970
Schlagworte:
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!

MARC

LEADER 00000nam a2200000 c 4500
001 BV007143354
003 DE-604
005 19980402
007 t
008 930421s1970 ad|| |||| 00||| eng d
035 |a (OCoLC)46511 
035 |a (DE-599)BVBBV007143354 
040 |a DE-604  |b ger  |e rakddb 
041 0 |a eng 
049 |a DE-355  |a DE-20 
050 0 |a HF5438 
082 0 |a 658.8/2  |2 18 
084 |a QP 630  |0 (DE-625)141916:  |2 rvk 
100 1 |a Kernan, Jerome B.  |e Verfasser  |4 aut 
245 1 0 |a Promotion  |b an introductory analysis  |c Jerome B. Kernan ; William P. Dommermuth ; Montrose S. Sommers 
264 1 |a New York [u.a.]  |b McGraw-Hill  |c 1970 
300 |a XVI, 367 S.  |b Ill., graph. Darst. 
336 |b txt  |2 rdacontent 
337 |b n  |2 rdamedia 
338 |b nc  |2 rdacarrier 
650 4 |a Sales promotion 
700 1 |a Dommermuth, William P.  |e Verfasser  |4 aut 
700 1 |a Sommers, Montrose S.  |e Verfasser  |4 aut 
999 |a oai:aleph.bib-bvb.de:BVB01-004556927 

Datensatz im Suchindex

_version_ 1804121338944684032
any_adam_object
author Kernan, Jerome B.
Dommermuth, William P.
Sommers, Montrose S.
author_facet Kernan, Jerome B.
Dommermuth, William P.
Sommers, Montrose S.
author_role aut
aut
aut
author_sort Kernan, Jerome B.
author_variant j b k jb jbk
w p d wp wpd
m s s ms mss
building Verbundindex
bvnumber BV007143354
callnumber-first H - Social Science
callnumber-label HF5438
callnumber-raw HF5438
callnumber-search HF5438
callnumber-sort HF 45438
callnumber-subject HF - Commerce
classification_rvk QP 630
ctrlnum (OCoLC)46511
(DE-599)BVBBV007143354
dewey-full 658.8/2
dewey-hundreds 600 - Technology (Applied sciences)
dewey-ones 658 - General management
dewey-raw 658.8/2
dewey-search 658.8/2
dewey-sort 3658.8 12
dewey-tens 650 - Management and auxiliary services
discipline Wirtschaftswissenschaften
format Book
fullrecord <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00965nam a2200313 c 4500</leader><controlfield tag="001">BV007143354</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">19980402 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">930421s1970 ad|| |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)46511</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV007143354</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield><subfield code="a">DE-20</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5438</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/2</subfield><subfield code="2">18</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kernan, Jerome B.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Promotion</subfield><subfield code="b">an introductory analysis</subfield><subfield code="c">Jerome B. Kernan ; William P. Dommermuth ; Montrose S. Sommers</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York [u.a.]</subfield><subfield code="b">McGraw-Hill</subfield><subfield code="c">1970</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVI, 367 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Sales promotion</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Dommermuth, William P.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Sommers, Montrose S.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-004556927</subfield></datafield></record></collection>
id DE-604.BV007143354
illustrated Illustrated
indexdate 2024-07-09T16:56:24Z
institution BVB
language English
oai_aleph_id oai:aleph.bib-bvb.de:BVB01-004556927
oclc_num 46511
open_access_boolean
owner DE-355
DE-BY-UBR
DE-20
owner_facet DE-355
DE-BY-UBR
DE-20
physical XVI, 367 S. Ill., graph. Darst.
publishDate 1970
publishDateSearch 1970
publishDateSort 1970
publisher McGraw-Hill
record_format marc
spelling Kernan, Jerome B. Verfasser aut
Promotion an introductory analysis Jerome B. Kernan ; William P. Dommermuth ; Montrose S. Sommers
New York [u.a.] McGraw-Hill 1970
XVI, 367 S. Ill., graph. Darst.
txt rdacontent
n rdamedia
nc rdacarrier
Sales promotion
Dommermuth, William P. Verfasser aut
Sommers, Montrose S. Verfasser aut
spellingShingle Kernan, Jerome B.
Dommermuth, William P.
Sommers, Montrose S.
Promotion an introductory analysis
Sales promotion
title Promotion an introductory analysis
title_auth Promotion an introductory analysis
title_exact_search Promotion an introductory analysis
title_full Promotion an introductory analysis Jerome B. Kernan ; William P. Dommermuth ; Montrose S. Sommers
title_fullStr Promotion an introductory analysis Jerome B. Kernan ; William P. Dommermuth ; Montrose S. Sommers
title_full_unstemmed Promotion an introductory analysis Jerome B. Kernan ; William P. Dommermuth ; Montrose S. Sommers
title_short Promotion
title_sort promotion an introductory analysis
title_sub an introductory analysis
topic Sales promotion
topic_facet Sales promotion
work_keys_str_mv AT kernanjeromeb promotionanintroductoryanalysis
AT dommermuthwilliamp promotionanintroductoryanalysis
AT sommersmontroses promotionanintroductoryanalysis