Reality in advertising
Advertising man distills twenty years of experience in this concise statement of what does, and does not constitute successful advertising.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Knopf
1961
|
| Ausgabe: | 4.print. |
| Schlagworte: | |
| Tags: |
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MARC
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| 337 | |b n |2 rdamedia | ||
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Datensatz im Suchindex
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|---|---|
| DE-BY-UBR_katkey | 1369307 |
| DE-BY-UBR_location | 00 |
| DE-BY-UBR_media_number | 069011543497 |
| _version_ | 1822681581449379840 |
| any_adam_object | |
| author | Reeves, Rosser |
| author_facet | Reeves, Rosser |
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| author_sort | Reeves, Rosser |
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| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)245522 (DE-599)BVBBV007034004 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4.print. |
| format | Book |
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| id | DE-604.BV007034004 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-23T12:18:45Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004461864 |
| oclc_num | 245522 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR |
| owner_facet | DE-355 DE-BY-UBR |
| physical | IX,153 S. |
| publishDate | 1961 |
| publishDateSearch | 1961 |
| publishDateSort | 1961 |
| publisher | Knopf |
| record_format | marc |
| spellingShingle | Reeves, Rosser Reality in advertising Publicité Advertising Werbung (DE-588)4065541-6 gnd Anzeigenwerbung (DE-588)4112549-6 gnd Werbemittel (DE-588)4133375-5 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4112549-6 (DE-588)4133375-5 |
| title | Reality in advertising |
| title_auth | Reality in advertising |
| title_exact_search | Reality in advertising |
| title_full | Reality in advertising |
| title_fullStr | Reality in advertising |
| title_full_unstemmed | Reality in advertising |
| title_short | Reality in advertising |
| title_sort | reality in advertising |
| topic | Publicité Advertising Werbung (DE-588)4065541-6 gnd Anzeigenwerbung (DE-588)4112549-6 gnd Werbemittel (DE-588)4133375-5 gnd |
| topic_facet | Publicité Advertising Werbung Anzeigenwerbung Werbemittel |
| work_keys_str_mv | AT reevesrosser realityinadvertising |