Brand strategy in United States food marketing Papers delivered at the 2. International Food Products Exposition Congress, Paris, France, November 17,1966
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| Hauptverfasser: | , |
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| Format: | Tagungsbericht Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston
Div. of Research, Graduate School of Business Administration, Harvard Univ.
1967
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| 245 | 1 | 0 | |a Brand strategy in United States food marketing |b Papers delivered at the 2. International Food Products Exposition Congress, Paris, France, November 17,1966 |c William Applebaum ; Ray A. Goldberg |
| 246 | 1 | 3 | |a Perspective on food manufacturers' and distributors' brands in the United States |
| 246 | 1 | 3 | |a Dynamic brand strategies |
| 264 | 1 | |a Boston |b Div. of Research, Graduate School of Business Administration, Harvard Univ. |c 1967 | |
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| 655 | 7 | |0 (DE-588)1071861417 |a Konferenzschrift |2 gnd-content | |
| 700 | 1 | |a Applebaum, William |e Sonstige |4 oth | |
| 700 | 1 | |a Goldberg, Ray A. |e Sonstige |4 oth | |
| 700 | 1 | 2 | |a Applebaum, William |4 aut |t Perspective on food manufacturers' and distributors' brands in the United States |
| 700 | 1 | 2 | |a Goldberg, Ray A. |4 aut |t Dynamic brand strategies |
| 711 | 2 | |a International Food Products Exposition Congress |n 2 |d 1966 |c Paris |j Sonstige |0 (DE-588)5505959-4 |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-004255042 | ||
Datensatz im Suchindex
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| any_adam_object | |
| author | Applebaum, William Goldberg, Ray A. |
| author_facet | Applebaum, William Goldberg, Ray A. |
| author_role | aut aut |
| author_sort | Applebaum, William |
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| building | Verbundindex |
| bvnumber | BV006686848 |
| classification_rvk | QR 528 |
| ctrlnum | (OCoLC)633093268 (DE-599)BVBBV006686848 |
| discipline | Wirtschaftswissenschaften |
| format | Conference Proceeding Book |
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| id | DE-604.BV006686848 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:49:56Z |
| institution | BVB |
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| language | English |
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| physical | VII, 86 S. |
| publishDate | 1967 |
| publishDateSearch | 1967 |
| publishDateSort | 1967 |
| publisher | Div. of Research, Graduate School of Business Administration, Harvard Univ. |
| record_format | marc |
| spelling | Brand strategy in United States food marketing Papers delivered at the 2. International Food Products Exposition Congress, Paris, France, November 17,1966 William Applebaum ; Ray A. Goldberg Perspective on food manufacturers' and distributors' brands in the United States Dynamic brand strategies Boston Div. of Research, Graduate School of Business Administration, Harvard Univ. 1967 VII, 86 S. txt rdacontent n rdamedia nc rdacarrier (DE-588)1071861417 Konferenzschrift gnd-content Applebaum, William Sonstige oth Goldberg, Ray A. Sonstige oth Applebaum, William aut Perspective on food manufacturers' and distributors' brands in the United States Goldberg, Ray A. aut Dynamic brand strategies International Food Products Exposition Congress 2 1966 Paris Sonstige (DE-588)5505959-4 oth |
| spellingShingle | Applebaum, William Goldberg, Ray A. Brand strategy in United States food marketing Papers delivered at the 2. International Food Products Exposition Congress, Paris, France, November 17,1966 |
| subject_GND | (DE-588)1071861417 |
| title | Brand strategy in United States food marketing Papers delivered at the 2. International Food Products Exposition Congress, Paris, France, November 17,1966 |
| title_alt | Perspective on food manufacturers' and distributors' brands in the United States Dynamic brand strategies |
| title_auth | Brand strategy in United States food marketing Papers delivered at the 2. International Food Products Exposition Congress, Paris, France, November 17,1966 |
| title_exact_search | Brand strategy in United States food marketing Papers delivered at the 2. International Food Products Exposition Congress, Paris, France, November 17,1966 |
| title_full | Brand strategy in United States food marketing Papers delivered at the 2. International Food Products Exposition Congress, Paris, France, November 17,1966 William Applebaum ; Ray A. Goldberg |
| title_fullStr | Brand strategy in United States food marketing Papers delivered at the 2. International Food Products Exposition Congress, Paris, France, November 17,1966 William Applebaum ; Ray A. Goldberg |
| title_full_unstemmed | Brand strategy in United States food marketing Papers delivered at the 2. International Food Products Exposition Congress, Paris, France, November 17,1966 William Applebaum ; Ray A. Goldberg |
| title_short | Brand strategy in United States food marketing |
| title_sort | brand strategy in united states food marketing papers delivered at the 2 international food products exposition congress paris france november 17 1966 |
| title_sub | Papers delivered at the 2. International Food Products Exposition Congress, Paris, France, November 17,1966 |
| topic_facet | Konferenzschrift |
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