Leisure travel making it a growth market ... again!
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| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
Wiley
1991
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| Online-Zugang: | Inhaltsverzeichnis |
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| 300 | |a XII, 244 S. |b Ill., graph. Darst. | ||
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| 650 | 4 | |a Marketing du tourisme | |
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Datensatz im Suchindex
| _version_ | 1819593630217666560 |
|---|---|
| adam_text | Contents
List of Figures vi
Preface ix
Section 1 Perspectives on Leisure Travel 1
Chapter 1 Leisure Travel: The New Necessity 3
Chapter 2 Golden Ages and Lost Horizons 19
Chapter 3 The Future of Travel: Rosy Forecasts and
Realistic Probabilities 35
New Assumptions 39
Section 2 The Psychology of Travel 55
Chapter 4 Why People Travel and Why They Don t:
The Concept of Allocentrism and
Psychocentrism 57
in
iv ~ Contents
Chapter 5 Why Destination Areas Rise and Fall in
Popularity 75
Chapter 6 Escorted Tours: Why Psychocentrics
Love em 85
Chapter 7 The Failure of a Promise 103
Chapter 8 Where in the World Are People Going Now that
There s No Place to Go? 125
Re discovering the Forgotten and the Overlooked 129
Highways and Byways 130
Countryside Exploring 134
Seeking New Adventure, Soft and Hard 135
Hard Adventure 135
Soft Adventure 136
Escaping to Quiet and Exclusivity 137
Pursuing Special Interests 139
Should Have Been; May Still Happen 140
The Soviet Union/Eastern Europe 140
Mainland China 141
Cruising 142
Section 3 Travel Marketing Dynamics 147
Chapter 9 Effective Marketing to Allocentrics and
Psychocentrics 149
General Principles of Travel Advertising 152
Know Your Market Very Well! 152
Keep Promotions Simple 154
Promote With a Clear Message 155
Advertise and Promote for the Long Term 156
Provide a Clear Benefit 158
Marketing to Allocentrics and Psychocentrics 158
Promoting to Allocentrics 159
Promoting to Psychocentrics 162
Chapter 10 Examples of Effective Marketing to Allocentrics
and Psychocentrics 167
Effective Allocentric Advertising 170
Hawaii 170
Canada 173
Australia 175
Contents ~ V
Sea Pines Plantation 177
Effective Psychocentric Advertising 178
Chapter 11 Developing the Leisure Travel
Market... Again! 187
The Perfect Trip 190
The Perfect Ad 191
The Perfect Airport 192
The Perfect Airline 194
The Perfect Hotel 201
The Perfect Destination 206
Chapter 12 The Greening of Travel 217
A Code for Travelers 225
Chapter 13 Final Thoughts 227
Index 239
|
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| dewey-search | 338.4/791 |
| dewey-sort | 3338.4 3791 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV006609091 |
| illustrated | Illustrated |
| indexdate | 2024-12-23T12:13:42Z |
| institution | BVB |
| isbn | 0471529524 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004222317 |
| oclc_num | 24913607 |
| open_access_boolean | |
| owner | DE-739 DE-703 |
| owner_facet | DE-739 DE-703 |
| physical | XII, 244 S. Ill., graph. Darst. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Wiley |
| record_format | marc |
| spellingShingle | Plog, Stanley C. Leisure travel making it a growth market ... again! Marketing du tourisme Tourisme - Marketing ram Voyage touristique Tourism Urlaubsreise (DE-588)4125147-7 gnd |
| subject_GND | (DE-588)4125147-7 |
| title | Leisure travel making it a growth market ... again! |
| title_auth | Leisure travel making it a growth market ... again! |
| title_exact_search | Leisure travel making it a growth market ... again! |
| title_full | Leisure travel making it a growth market ... again! Stanley C. Plog |
| title_fullStr | Leisure travel making it a growth market ... again! Stanley C. Plog |
| title_full_unstemmed | Leisure travel making it a growth market ... again! Stanley C. Plog |
| title_short | Leisure travel |
| title_sort | leisure travel making it a growth market again |
| title_sub | making it a growth market ... again! |
| topic | Marketing du tourisme Tourisme - Marketing ram Voyage touristique Tourism Urlaubsreise (DE-588)4125147-7 gnd |
| topic_facet | Marketing du tourisme Tourisme - Marketing Voyage touristique Tourism Urlaubsreise |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=004222317&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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