Cases in advertising
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Macmillan
1981
|
| Schlagworte: | |
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MARC
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Datensatz im Suchindex
| _version_ | 1819233052846456832 |
|---|---|
| any_adam_object | |
| author | Weilbacher, William M. |
| author_facet | Weilbacher, William M. |
| author_role | aut |
| author_sort | Weilbacher, William M. |
| author_variant | w m w wm wmw |
| building | Verbundindex |
| bvnumber | BV006475961 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5813 |
| callnumber-raw | HF5813.U6 |
| callnumber-search | HF5813.U6 |
| callnumber-sort | HF 45813 U6 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 690 |
| ctrlnum | (OCoLC)6222628 (DE-599)BVBBV006475961 |
| dewey-full | 659.2/0973 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2/0973 |
| dewey-search | 659.2/0973 |
| dewey-sort | 3659.2 3973 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV006475961 |
| illustrated | Illustrated |
| indexdate | 2024-12-23T12:10:38Z |
| institution | BVB |
| isbn | 0024251208 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004113850 |
| oclc_num | 6222628 |
| open_access_boolean | |
| owner | DE-739 |
| owner_facet | DE-739 |
| physical | XI, 351 S. Ill., graph. Darst. |
| publishDate | 1981 |
| publishDateSearch | 1981 |
| publishDateSort | 1981 |
| publisher | Macmillan |
| record_format | marc |
| spelling | Weilbacher, William M. Verfasser aut Cases in advertising New York Macmillan 1981 XI, 351 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advertising United States Case studies Werbung (DE-588)4065541-6 gnd rswk-swf USA (DE-588)4522595-3 Fallstudiensammlung gnd-content Werbung (DE-588)4065541-6 s DE-604 |
| spellingShingle | Weilbacher, William M. Cases in advertising Advertising United States Case studies Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4522595-3 |
| title | Cases in advertising |
| title_auth | Cases in advertising |
| title_exact_search | Cases in advertising |
| title_full | Cases in advertising |
| title_fullStr | Cases in advertising |
| title_full_unstemmed | Cases in advertising |
| title_short | Cases in advertising |
| title_sort | cases in advertising |
| topic | Advertising United States Case studies Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising United States Case studies Werbung USA Fallstudiensammlung |
| work_keys_str_mv | AT weilbacherwilliamm casesinadvertising |