Marketing strategy and plans Systematic marketing management
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| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Englewood Cliffs, NJ
Prentice-Hall
1979
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| Schlagworte: | |
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MARC
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| 100 | 1 | |a Luck, David J. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing strategy and plans |b Systematic marketing management |c David J. Luck ; O. C. Ferrell* |
| 264 | 1 | |a Englewood Cliffs, NJ |b Prentice-Hall |c 1979 | |
| 300 | |a XV, 474 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 650 | 4 | |a Marketing |z United States |x Management | |
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Datensatz im Suchindex
| _version_ | 1804120678569345024 |
|---|---|
| any_adam_object | |
| author | Luck, David J. Ferrell, Odies C. |
| author_facet | Luck, David J. Ferrell, Odies C. |
| author_role | aut aut |
| author_sort | Luck, David J. |
| author_variant | d j l dj djl o c f oc ocf |
| building | Verbundindex |
| bvnumber | BV006428273 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)4496311 (DE-599)BVBBV006428273 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| geographic | USA USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV006428273 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:45:54Z |
| institution | BVB |
| isbn | 0135582547 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004073302 |
| oclc_num | 4496311 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-188 |
| owner_facet | DE-19 DE-BY-UBM DE-188 |
| physical | XV, 474 S. graph. Darst. |
| publishDate | 1979 |
| publishDateSearch | 1979 |
| publishDateSort | 1979 |
| publisher | Prentice-Hall |
| record_format | marc |
| spelling | Luck, David J. Verfasser aut Marketing strategy and plans Systematic marketing management David J. Luck ; O. C. Ferrell* Englewood Cliffs, NJ Prentice-Hall 1979 XV, 474 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing United States Management Marketing United States Management Case studies Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s 1\p DE-604 USA (DE-588)4078704-7 g Marketingmanagement (DE-588)4168907-0 s 2\p DE-604 Ferrell, Odies C. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Luck, David J. Ferrell, Odies C. Marketing strategy and plans Systematic marketing management Marketing United States Management Marketing United States Management Case studies Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4168907-0 (DE-588)4078704-7 (DE-588)4522595-3 |
| title | Marketing strategy and plans Systematic marketing management |
| title_auth | Marketing strategy and plans Systematic marketing management |
| title_exact_search | Marketing strategy and plans Systematic marketing management |
| title_full | Marketing strategy and plans Systematic marketing management David J. Luck ; O. C. Ferrell* |
| title_fullStr | Marketing strategy and plans Systematic marketing management David J. Luck ; O. C. Ferrell* |
| title_full_unstemmed | Marketing strategy and plans Systematic marketing management David J. Luck ; O. C. Ferrell* |
| title_short | Marketing strategy and plans |
| title_sort | marketing strategy and plans systematic marketing management |
| title_sub | Systematic marketing management |
| topic | Marketing United States Management Marketing United States Management Case studies Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing United States Management Marketing United States Management Case studies Marketing Strategisches Management Marketingmanagement USA Fallstudiensammlung |
| work_keys_str_mv | AT luckdavidj marketingstrategyandplanssystematicmarketingmanagement AT ferrellodiesc marketingstrategyandplanssystematicmarketingmanagement |