Marketing classics A selection of influential articles

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Bibliographische Detailangaben
Hauptverfasser: Enis, Ben M. (VerfasserIn), Cox, Keith K. (VerfasserIn)
Format: Buch
Sprache:Undetermined
Veröffentlicht: Boston u.a. Allyn and Bacon 1978
Ausgabe:3.ed.
Schlagworte:
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MARC

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Datensatz im Suchindex

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Cox, Keith K.
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Cox, Keith K.
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publishDate 1978
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record_format marc
spelling Enis, Ben M. Verfasser aut
Marketing classics A selection of influential articles Ben M. Enis ; Keith K. Cox*
3.ed.
Boston u.a. Allyn and Bacon 1978
XVII, 461 S. graph. Darst.
txt rdacontent
n rdamedia
nc rdacarrier
Marketing (DE-588)4037589-4 gnd rswk-swf
(DE-588)4143413-4 Aufsatzsammlung gnd-content
Marketing (DE-588)4037589-4 s
DE-604
Cox, Keith K. Verfasser aut
spellingShingle Enis, Ben M.
Cox, Keith K.
Marketing classics A selection of influential articles
Marketing (DE-588)4037589-4 gnd
subject_GND (DE-588)4037589-4
(DE-588)4143413-4
title Marketing classics A selection of influential articles
title_auth Marketing classics A selection of influential articles
title_exact_search Marketing classics A selection of influential articles
title_full Marketing classics A selection of influential articles Ben M. Enis ; Keith K. Cox*
title_fullStr Marketing classics A selection of influential articles Ben M. Enis ; Keith K. Cox*
title_full_unstemmed Marketing classics A selection of influential articles Ben M. Enis ; Keith K. Cox*
title_short Marketing classics
title_sort marketing classics a selection of influential articles
title_sub A selection of influential articles
topic Marketing (DE-588)4037589-4 gnd
topic_facet Marketing
Aufsatzsammlung
work_keys_str_mv AT enisbenm marketingclassicsaselectionofinfluentialarticles
AT coxkeithk marketingclassicsaselectionofinfluentialarticles