Cases in marketing strategy

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Bibliographische Detailangaben
Hauptverfasser: Hise, Richard T. (VerfasserIn), MacDaniel, Stephen W. (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Columbus u.a. Merrill 1984
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MARC

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Datensatz im Suchindex

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MacDaniel, Stephen W.
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indexdate 2024-07-09T16:38:52Z
institution BVB
isbn 0675201039
language English
oai_aleph_id oai:aleph.bib-bvb.de:BVB01-003791956
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physical XVII, 676 S. Ill.
publishDate 1984
publishDateSearch 1984
publishDateSort 1984
publisher Merrill
record_format marc
spelling Hise, Richard T. Verfasser aut
Cases in marketing strategy Richard T. Hise ; Stephen W. MacDaniel
Columbus u.a. Merrill 1984
XVII, 676 S. Ill.
txt rdacontent
n rdamedia
nc rdacarrier
Marketing gtt
Marketing Management Case studies
Marketingmanagement (DE-588)4168907-0 gnd rswk-swf
Strategisches Management (DE-588)4124261-0 gnd rswk-swf
Marketing (DE-588)4037589-4 gnd rswk-swf
(DE-588)4522595-3 Fallstudiensammlung gnd-content
Marketingmanagement (DE-588)4168907-0 s
DE-604
Marketing (DE-588)4037589-4 s
Strategisches Management (DE-588)4124261-0 s
MacDaniel, Stephen W. Verfasser (DE-588)170262669 aut
spellingShingle Hise, Richard T.
MacDaniel, Stephen W.
Cases in marketing strategy
Marketing gtt
Marketing Management Case studies
Marketingmanagement (DE-588)4168907-0 gnd
Strategisches Management (DE-588)4124261-0 gnd
Marketing (DE-588)4037589-4 gnd
subject_GND (DE-588)4168907-0
(DE-588)4124261-0
(DE-588)4037589-4
(DE-588)4522595-3
title Cases in marketing strategy
title_auth Cases in marketing strategy
title_exact_search Cases in marketing strategy
title_full Cases in marketing strategy Richard T. Hise ; Stephen W. MacDaniel
title_fullStr Cases in marketing strategy Richard T. Hise ; Stephen W. MacDaniel
title_full_unstemmed Cases in marketing strategy Richard T. Hise ; Stephen W. MacDaniel
title_short Cases in marketing strategy
title_sort cases in marketing strategy
topic Marketing gtt
Marketing Management Case studies
Marketingmanagement (DE-588)4168907-0 gnd
Strategisches Management (DE-588)4124261-0 gnd
Marketing (DE-588)4037589-4 gnd
topic_facet Marketing
Marketing Management Case studies
Marketingmanagement
Strategisches Management
Fallstudiensammlung
work_keys_str_mv AT hiserichardt casesinmarketingstrategy
AT macdanielstephenw casesinmarketingstrategy