Database Marketing Einsatz von Datenbanken für Direktmarketing, Verkauf und Werbung
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Landsberg/Lech
Verl. Moderne Industrie
1992
|
| Ausgabe: | 2., durchges. Aufl. |
| Schlagworte: | |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV005897152 | ||
| 003 | DE-604 | ||
| 005 | 20070614 | ||
| 007 | t| | ||
| 008 | 921207s1992 gw |||| 00||| ger d | ||
| 020 | |a 347821002X |9 3-478-21002-X | ||
| 035 | |a (OCoLC)75338667 | ||
| 035 | |a (DE-599)BVBBV005897152 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a ger | |
| 044 | |a gw |c DE | ||
| 049 | |a DE-12 |a DE-91 |a DE-703 |a DE-19 |a DE-858 |a DE-706 |a DE-523 |a DE-188 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 084 | |a WIR 523f |2 stub | ||
| 084 | |a DAT 650f |2 stub | ||
| 100 | 1 | |a Schüring, Hendrik |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Database Marketing |b Einsatz von Datenbanken für Direktmarketing, Verkauf und Werbung |c Hendrik Schüring |
| 250 | |a 2., durchges. Aufl. | ||
| 264 | 1 | |a Landsberg/Lech |b Verl. Moderne Industrie |c 1992 | |
| 300 | |a 542 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Direktmarketing |0 (DE-588)4012421-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Database-Marketing |0 (DE-588)4263308-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketinginformationssystem |0 (DE-588)4140243-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Datenverarbeitung |0 (DE-588)4011152-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Datenbank |0 (DE-588)4011119-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Direktmarketing |0 (DE-588)4012421-6 |D s |
| 689 | 0 | 1 | |a Datenbank |0 (DE-588)4011119-2 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | 1 | |a Datenbank |0 (DE-588)4011119-2 |D s |
| 689 | 1 | |5 DE-604 | |
| 689 | 2 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 2 | 1 | |a Datenbank |0 (DE-588)4011119-2 |D s |
| 689 | 2 | |5 DE-604 | |
| 689 | 3 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 3 | 1 | |a Datenverarbeitung |0 (DE-588)4011152-0 |D s |
| 689 | 3 | |5 DE-604 | |
| 689 | 4 | 0 | |a Database-Marketing |0 (DE-588)4263308-4 |D s |
| 689 | 4 | |8 1\p |5 DE-604 | |
| 689 | 5 | 0 | |a Marketinginformationssystem |0 (DE-588)4140243-1 |D s |
| 689 | 5 | |8 2\p |5 DE-604 | |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-003692412 | |
Datensatz im Suchindex
| DE-19_call_number | 0500/QP 650 S385(2) |
|---|---|
| DE-19_location | 70 |
| DE-BY-TUM_call_number | 0001 93 A 594 |
| DE-BY-TUM_katkey | 573344 |
| DE-BY-TUM_location | Mag |
| DE-BY-TUM_media_number | 040000795122 |
| DE-BY-UBM_katkey | 1048817 |
| DE-BY-UBM_media_number | 41623027870018 |
| _version_ | 1823050601133506560 |
| adam_text | |
| any_adam_object | |
| author | Schüring, Hendrik |
| author_facet | Schüring, Hendrik |
| author_role | aut |
| author_sort | Schüring, Hendrik |
| author_variant | h s hs |
| building | Verbundindex |
| bvnumber | BV005897152 |
| classification_rvk | QP 600 QP 650 |
| classification_tum | WIR 523f DAT 650f |
| ctrlnum | (OCoLC)75338667 (DE-599)BVBBV005897152 |
| discipline | Informatik Wirtschaftswissenschaften |
| edition | 2., durchges. Aufl. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV005897152</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20070614</controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">921207s1992 gw |||| 00||| ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">347821002X</subfield><subfield code="9">3-478-21002-X</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)75338667</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV005897152</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">DE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-858</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 523f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">DAT 650f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Schüring, Hendrik</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Database Marketing</subfield><subfield code="b">Einsatz von Datenbanken für Direktmarketing, Verkauf und Werbung</subfield><subfield code="c">Hendrik Schüring</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2., durchges. Aufl.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Landsberg/Lech</subfield><subfield code="b">Verl. Moderne Industrie</subfield><subfield code="c">1992</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">542 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Direktmarketing</subfield><subfield code="0">(DE-588)4012421-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Database-Marketing</subfield><subfield code="0">(DE-588)4263308-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketinginformationssystem</subfield><subfield code="0">(DE-588)4140243-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Datenverarbeitung</subfield><subfield code="0">(DE-588)4011152-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Datenbank</subfield><subfield code="0">(DE-588)4011119-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Direktmarketing</subfield><subfield code="0">(DE-588)4012421-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Datenbank</subfield><subfield code="0">(DE-588)4011119-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Datenbank</subfield><subfield code="0">(DE-588)4011119-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Datenbank</subfield><subfield code="0">(DE-588)4011119-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="3" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2="1"><subfield code="a">Datenverarbeitung</subfield><subfield code="0">(DE-588)4011152-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="4" ind2="0"><subfield code="a">Database-Marketing</subfield><subfield code="0">(DE-588)4263308-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="4" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="5" ind2="0"><subfield code="a">Marketinginformationssystem</subfield><subfield code="0">(DE-588)4140243-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="5" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-003692412</subfield></datafield></record></collection> |
| id | DE-604.BV005897152 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-03T16:22:41Z |
| institution | BVB |
| isbn | 347821002X |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003692412 |
| oclc_num | 75338667 |
| open_access_boolean | |
| owner | DE-12 DE-91 DE-BY-TUM DE-703 DE-19 DE-BY-UBM DE-858 DE-706 DE-523 DE-188 |
| owner_facet | DE-12 DE-91 DE-BY-TUM DE-703 DE-19 DE-BY-UBM DE-858 DE-706 DE-523 DE-188 |
| physical | 542 S. |
| publishDate | 1992 |
| publishDateSearch | 1992 |
| publishDateSort | 1992 |
| publisher | Verl. Moderne Industrie |
| record_format | marc |
| spellingShingle | Schüring, Hendrik Database Marketing Einsatz von Datenbanken für Direktmarketing, Verkauf und Werbung Marketing (DE-588)4037589-4 gnd Direktmarketing (DE-588)4012421-6 gnd Database-Marketing (DE-588)4263308-4 gnd Marketinginformationssystem (DE-588)4140243-1 gnd Datenverarbeitung (DE-588)4011152-0 gnd Datenbank (DE-588)4011119-2 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4012421-6 (DE-588)4263308-4 (DE-588)4140243-1 (DE-588)4011152-0 (DE-588)4011119-2 (DE-588)4065541-6 |
| title | Database Marketing Einsatz von Datenbanken für Direktmarketing, Verkauf und Werbung |
| title_auth | Database Marketing Einsatz von Datenbanken für Direktmarketing, Verkauf und Werbung |
| title_exact_search | Database Marketing Einsatz von Datenbanken für Direktmarketing, Verkauf und Werbung |
| title_full | Database Marketing Einsatz von Datenbanken für Direktmarketing, Verkauf und Werbung Hendrik Schüring |
| title_fullStr | Database Marketing Einsatz von Datenbanken für Direktmarketing, Verkauf und Werbung Hendrik Schüring |
| title_full_unstemmed | Database Marketing Einsatz von Datenbanken für Direktmarketing, Verkauf und Werbung Hendrik Schüring |
| title_short | Database Marketing |
| title_sort | database marketing einsatz von datenbanken fur direktmarketing verkauf und werbung |
| title_sub | Einsatz von Datenbanken für Direktmarketing, Verkauf und Werbung |
| topic | Marketing (DE-588)4037589-4 gnd Direktmarketing (DE-588)4012421-6 gnd Database-Marketing (DE-588)4263308-4 gnd Marketinginformationssystem (DE-588)4140243-1 gnd Datenverarbeitung (DE-588)4011152-0 gnd Datenbank (DE-588)4011119-2 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Marketing Direktmarketing Database-Marketing Marketinginformationssystem Datenverarbeitung Datenbank Werbung |
| work_keys_str_mv | AT schuringhendrik databasemarketingeinsatzvondatenbankenfurdirektmarketingverkaufundwerbung |