Strategic marketing management
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| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass.
Harvard Business School
1991
|
| Schriftenreihe: | The practice of management series
|
| Schlagworte: | |
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MARC
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| 035 | |a (DE-599)BVBBV005879288 | ||
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| 245 | 1 | 0 | |a Strategic marketing management |c readings selected by Robert J. Dolan |
| 264 | 1 | |a Boston, Mass. |b Harvard Business School |c 1991 | |
| 300 | |a XVI, 656 S. |b graph. Darst. | ||
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| 338 | |b nc |2 rdacarrier | ||
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| 650 | 4 | |a Marketing stratégique | |
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| 700 | 1 | |a Dolan, Robert J. |d 1946- |e Sonstige |0 (DE-588)115544208 |4 oth | |
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Datensatz im Suchindex
| _version_ | 1819232016610099200 |
|---|---|
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| building | Verbundindex |
| bvnumber | BV005879288 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)24318697 (DE-599)BVBBV005879288 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV005879288 |
| illustrated | Illustrated |
| indexdate | 2024-12-23T11:54:09Z |
| institution | BVB |
| isbn | 0875843107 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003681234 |
| oclc_num | 24318697 |
| open_access_boolean | |
| owner | DE-384 DE-188 |
| owner_facet | DE-384 DE-188 |
| physical | XVI, 656 S. graph. Darst. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Harvard Business School |
| record_format | marc |
| series2 | The practice of management series |
| spelling | Strategic marketing management readings selected by Robert J. Dolan Boston, Mass. Harvard Business School 1991 XVI, 656 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The practice of management series Marketing - Gestion Marketing - Gestion ram Marketing stratégique Marketing gtt Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 Dolan, Robert J. 1946- Sonstige (DE-588)115544208 oth |
| spellingShingle | Strategic marketing management Marketing - Gestion Marketing - Gestion ram Marketing stratégique Marketing gtt Marketing Management Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 |
| title | Strategic marketing management |
| title_auth | Strategic marketing management |
| title_exact_search | Strategic marketing management |
| title_full | Strategic marketing management readings selected by Robert J. Dolan |
| title_fullStr | Strategic marketing management readings selected by Robert J. Dolan |
| title_full_unstemmed | Strategic marketing management readings selected by Robert J. Dolan |
| title_short | Strategic marketing management |
| title_sort | strategic marketing management |
| topic | Marketing - Gestion Marketing - Gestion ram Marketing stratégique Marketing gtt Marketing Management Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing - Gestion Marketing stratégique Marketing Marketing Management Marketingmanagement |
| work_keys_str_mv | AT dolanrobertj strategicmarketingmanagement |