Brand positioning
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Format: | Buch |
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Sprache: | English |
Veröffentlicht: |
Bradford, West Yorkschire
MCB
1974
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Schlagworte: | |
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MARC
LEADER | 00000nam a2200000 c 4500 | ||
---|---|---|---|
001 | BV005834268 | ||
003 | DE-604 | ||
005 | 20150826 | ||
007 | t| | ||
008 | 921030s1974 xx |||| 00||| eng d | ||
035 | |a (OCoLC)1577906 | ||
035 | |a (DE-599)BVBBV005834268 | ||
040 | |a DE-604 |b ger |e rakddb | ||
041 | 0 | |a eng | |
049 | |a DE-703 |a DE-188 | ||
050 | 0 | |a HF5415.15 | |
084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
245 | 1 | 0 | |a Brand positioning |c Paul Green ; Martin Christopher |
264 | 1 | |a Bradford, West Yorkschire |b MCB |c 1974 | |
300 | |a II, 134 S. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
650 | 4 | |a Product management |v Congresses | |
650 | 0 | 7 | |a Markentreue |0 (DE-588)4168905-7 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Produktpolitik |0 (DE-588)4134655-5 |2 gnd |9 rswk-swf |
655 | 7 | |0 (DE-588)1071861417 |a Konferenzschrift |2 gnd-content | |
689 | 0 | 0 | |a Markentreue |0 (DE-588)4168905-7 |D s |
689 | 0 | 1 | |a Produktpolitik |0 (DE-588)4134655-5 |D s |
689 | 0 | |5 DE-604 | |
700 | 1 | |a Green, Paul |e Sonstige |4 oth | |
700 | 1 | |a Christopher, Martin |e Sonstige |4 oth | |
943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-003650841 |
Datensatz im Suchindex
_version_ | 1819231974511869954 |
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any_adam_object | |
building | Verbundindex |
bvnumber | BV005834268 |
callnumber-first | H - Social Science |
callnumber-label | HF5415 |
callnumber-raw | HF5415.15 |
callnumber-search | HF5415.15 |
callnumber-sort | HF 45415.15 |
callnumber-subject | HF - Commerce |
classification_rvk | QP 624 |
ctrlnum | (OCoLC)1577906 (DE-599)BVBBV005834268 |
discipline | Wirtschaftswissenschaften |
format | Book |
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genre | (DE-588)1071861417 Konferenzschrift gnd-content |
genre_facet | Konferenzschrift |
id | DE-604.BV005834268 |
illustrated | Not Illustrated |
indexdate | 2024-12-23T11:52:08Z |
institution | BVB |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003650841 |
oclc_num | 1577906 |
open_access_boolean | |
owner | DE-703 DE-188 |
owner_facet | DE-703 DE-188 |
physical | II, 134 S. |
publishDate | 1974 |
publishDateSearch | 1974 |
publishDateSort | 1974 |
publisher | MCB |
record_format | marc |
spelling | Brand positioning Paul Green ; Martin Christopher Bradford, West Yorkschire MCB 1974 II, 134 S. txt rdacontent n rdamedia nc rdacarrier Product management Congresses Markentreue (DE-588)4168905-7 gnd rswk-swf Produktpolitik (DE-588)4134655-5 gnd rswk-swf (DE-588)1071861417 Konferenzschrift gnd-content Markentreue (DE-588)4168905-7 s Produktpolitik (DE-588)4134655-5 s DE-604 Green, Paul Sonstige oth Christopher, Martin Sonstige oth |
spellingShingle | Brand positioning Product management Congresses Markentreue (DE-588)4168905-7 gnd Produktpolitik (DE-588)4134655-5 gnd |
subject_GND | (DE-588)4168905-7 (DE-588)4134655-5 (DE-588)1071861417 |
title | Brand positioning |
title_auth | Brand positioning |
title_exact_search | Brand positioning |
title_full | Brand positioning Paul Green ; Martin Christopher |
title_fullStr | Brand positioning Paul Green ; Martin Christopher |
title_full_unstemmed | Brand positioning Paul Green ; Martin Christopher |
title_short | Brand positioning |
title_sort | brand positioning |
topic | Product management Congresses Markentreue (DE-588)4168905-7 gnd Produktpolitik (DE-588)4134655-5 gnd |
topic_facet | Product management Congresses Markentreue Produktpolitik Konferenzschrift |
work_keys_str_mv | AT greenpaul brandpositioning AT christophermartin brandpositioning |