Brand positioning

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Bibliographische Detailangaben
Format: Buch
Sprache:English
Veröffentlicht: Bradford, West Yorkschire MCB 1974
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MARC

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245 1 0 |a Brand positioning  |c Paul Green ; Martin Christopher 
264 1 |a Bradford, West Yorkschire  |b MCB  |c 1974 
300 |a II, 134 S. 
336 |b txt  |2 rdacontent 
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655 7 |0 (DE-588)1071861417  |a Konferenzschrift  |2 gnd-content 
689 0 0 |a Markentreue  |0 (DE-588)4168905-7  |D s 
689 0 1 |a Produktpolitik  |0 (DE-588)4134655-5  |D s 
689 0 |5 DE-604 
700 1 |a Green, Paul  |e Sonstige  |4 oth 
700 1 |a Christopher, Martin  |e Sonstige  |4 oth 
943 1 |a oai:aleph.bib-bvb.de:BVB01-003650841 

Datensatz im Suchindex

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ctrlnum (OCoLC)1577906
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indexdate 2024-12-23T11:52:08Z
institution BVB
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oai_aleph_id oai:aleph.bib-bvb.de:BVB01-003650841
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owner_facet DE-703
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physical II, 134 S.
publishDate 1974
publishDateSearch 1974
publishDateSort 1974
publisher MCB
record_format marc
spelling Brand positioning Paul Green ; Martin Christopher
Bradford, West Yorkschire MCB 1974
II, 134 S.
txt rdacontent
n rdamedia
nc rdacarrier
Product management Congresses
Markentreue (DE-588)4168905-7 gnd rswk-swf
Produktpolitik (DE-588)4134655-5 gnd rswk-swf
(DE-588)1071861417 Konferenzschrift gnd-content
Markentreue (DE-588)4168905-7 s
Produktpolitik (DE-588)4134655-5 s
DE-604
Green, Paul Sonstige oth
Christopher, Martin Sonstige oth
spellingShingle Brand positioning
Product management Congresses
Markentreue (DE-588)4168905-7 gnd
Produktpolitik (DE-588)4134655-5 gnd
subject_GND (DE-588)4168905-7
(DE-588)4134655-5
(DE-588)1071861417
title Brand positioning
title_auth Brand positioning
title_exact_search Brand positioning
title_full Brand positioning Paul Green ; Martin Christopher
title_fullStr Brand positioning Paul Green ; Martin Christopher
title_full_unstemmed Brand positioning Paul Green ; Martin Christopher
title_short Brand positioning
title_sort brand positioning
topic Product management Congresses
Markentreue (DE-588)4168905-7 gnd
Produktpolitik (DE-588)4134655-5 gnd
topic_facet Product management Congresses
Markentreue
Produktpolitik
Konferenzschrift
work_keys_str_mv AT greenpaul brandpositioning
AT christophermartin brandpositioning