Direct marketing, direct selling, and the mature consumer a research study
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| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
Quorum Books
1989
|
| Ausgabe: | 1. publ., 1. print. |
| Schlagworte: | |
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| 035 | |a (OCoLC)18225596 | ||
| 035 | |a (DE-599)BVBBV005791956 | ||
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| 100 | 1 | |a Lumpkin, James R. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Direct marketing, direct selling, and the mature consumer |b a research study |c James R. Lumpkin ; Marjorie J. Caballero ; Lawrence B. Chonko |
| 250 | |a 1. publ., 1. print. | ||
| 264 | 1 | |a New York u.a. |b Quorum Books |c 1989 | |
| 300 | |a XVIII, 222 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Consommateurs - Comportement |2 ram | |
| 650 | 7 | |a Marketing direct |2 ram | |
| 650 | 7 | |a Vente directe |2 ram | |
| 650 | 4 | |a Direct marketing | |
| 650 | 4 | |a Direct selling | |
| 650 | 4 | |a Older consumers | |
| 650 | 0 | 7 | |a Alter |0 (DE-588)4001446-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Direktverkauf |0 (DE-588)4196510-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Direktmarketing |0 (DE-588)4012421-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Direktvertrieb |0 (DE-588)4150136-6 |2 gnd |9 rswk-swf |
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| 689 | 1 | 0 | |a Direktverkauf |0 (DE-588)4196510-3 |D s |
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| 700 | 1 | |a Caballero, Marjorie J. |e Verfasser |4 aut | |
| 700 | 1 | |a Chonko, Lawrence B. |e Verfasser |4 aut | |
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| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-003619369 | |
Datensatz im Suchindex
| _version_ | 1819231485836656640 |
|---|---|
| any_adam_object | |
| author | Lumpkin, James R. Caballero, Marjorie J. Chonko, Lawrence B. |
| author_facet | Lumpkin, James R. Caballero, Marjorie J. Chonko, Lawrence B. |
| author_role | aut aut aut |
| author_sort | Lumpkin, James R. |
| author_variant | j r l jr jrl m j c mj mjc l b c lb lbc |
| building | Verbundindex |
| bvnumber | BV005791956 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.126 |
| callnumber-search | HF5415.126 |
| callnumber-sort | HF 45415.126 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 621 |
| ctrlnum | (OCoLC)18225596 (DE-599)BVBBV005791956 |
| dewey-full | 658.8/348 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/348 |
| dewey-search | 658.8/348 |
| dewey-sort | 3658.8 3348 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ., 1. print. |
| format | Book |
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| id | DE-604.BV005791956 |
| illustrated | Illustrated |
| indexdate | 2024-12-23T11:45:43Z |
| institution | BVB |
| isbn | 089930298X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003619369 |
| oclc_num | 18225596 |
| open_access_boolean | |
| owner | DE-703 |
| owner_facet | DE-703 |
| physical | XVIII, 222 S. graph. Darst. |
| publishDate | 1989 |
| publishDateSearch | 1989 |
| publishDateSort | 1989 |
| publisher | Quorum Books |
| record_format | marc |
| spelling | Lumpkin, James R. Verfasser aut Direct marketing, direct selling, and the mature consumer a research study James R. Lumpkin ; Marjorie J. Caballero ; Lawrence B. Chonko 1. publ., 1. print. New York u.a. Quorum Books 1989 XVIII, 222 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Consommateurs - Comportement ram Marketing direct ram Vente directe ram Direct marketing Direct selling Older consumers Alter (DE-588)4001446-0 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Direktverkauf (DE-588)4196510-3 gnd rswk-swf Direktmarketing (DE-588)4012421-6 gnd rswk-swf Direktvertrieb (DE-588)4150136-6 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Alter (DE-588)4001446-0 s Direktmarketing (DE-588)4012421-6 s DE-604 Direktverkauf (DE-588)4196510-3 s 1\p DE-604 Direktvertrieb (DE-588)4150136-6 s 2\p DE-604 Caballero, Marjorie J. Verfasser aut Chonko, Lawrence B. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lumpkin, James R. Caballero, Marjorie J. Chonko, Lawrence B. Direct marketing, direct selling, and the mature consumer a research study Consommateurs - Comportement ram Marketing direct ram Vente directe ram Direct marketing Direct selling Older consumers Alter (DE-588)4001446-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Direktverkauf (DE-588)4196510-3 gnd Direktmarketing (DE-588)4012421-6 gnd Direktvertrieb (DE-588)4150136-6 gnd |
| subject_GND | (DE-588)4001446-0 (DE-588)4062644-1 (DE-588)4196510-3 (DE-588)4012421-6 (DE-588)4150136-6 |
| title | Direct marketing, direct selling, and the mature consumer a research study |
| title_auth | Direct marketing, direct selling, and the mature consumer a research study |
| title_exact_search | Direct marketing, direct selling, and the mature consumer a research study |
| title_full | Direct marketing, direct selling, and the mature consumer a research study James R. Lumpkin ; Marjorie J. Caballero ; Lawrence B. Chonko |
| title_fullStr | Direct marketing, direct selling, and the mature consumer a research study James R. Lumpkin ; Marjorie J. Caballero ; Lawrence B. Chonko |
| title_full_unstemmed | Direct marketing, direct selling, and the mature consumer a research study James R. Lumpkin ; Marjorie J. Caballero ; Lawrence B. Chonko |
| title_short | Direct marketing, direct selling, and the mature consumer |
| title_sort | direct marketing direct selling and the mature consumer a research study |
| title_sub | a research study |
| topic | Consommateurs - Comportement ram Marketing direct ram Vente directe ram Direct marketing Direct selling Older consumers Alter (DE-588)4001446-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Direktverkauf (DE-588)4196510-3 gnd Direktmarketing (DE-588)4012421-6 gnd Direktvertrieb (DE-588)4150136-6 gnd |
| topic_facet | Consommateurs - Comportement Marketing direct Vente directe Direct marketing Direct selling Older consumers Alter Verbraucherverhalten Direktverkauf Direktmarketing Direktvertrieb |
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