Specialty advertising in marketing

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Bibliographische Detailangaben
Hauptverfasser: Herpel, George L. (VerfasserIn), Collins, Richard A. (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Homewood, Ill. Dow 1972
Schlagworte:
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MARC

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005 20070227
007 t|
008 921030s1972 xx |||| 00||| eng d
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041 0 |a eng 
049 |a DE-703  |a DE-355 
050 0 |a HF5827 
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084 |a QP 630  |0 (DE-625)141916:  |2 rvk 
100 1 |a Herpel, George L.  |e Verfasser  |4 aut 
245 1 0 |a Specialty advertising in marketing  |c George L. Herpel ; Richard A. Collins* 
264 1 |a Homewood, Ill.  |b Dow  |c 1972 
300 |a IX,219 S. 
336 |b txt  |2 rdacontent 
337 |b n  |2 rdamedia 
338 |b nc  |2 rdacarrier 
650 4 |a Publicité 
650 4 |a Advertising 
650 0 7 |a Werbung  |0 (DE-588)4065541-6  |2 gnd  |9 rswk-swf 
689 0 0 |a Werbung  |0 (DE-588)4065541-6  |D s 
689 0 |5 DE-604 
700 1 |a Collins, Richard A.  |e Verfasser  |4 aut 
943 1 |a oai:aleph.bib-bvb.de:BVB01-003581730 

Datensatz im Suchindex

DE-BY-UBR_call_number 40/QP 630 H563
DE-BY-UBR_katkey 1029409
DE-BY-UBR_location 40
DE-BY-UBR_media_number 069003865422
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any_adam_object
author Herpel, George L.
Collins, Richard A.
author_facet Herpel, George L.
Collins, Richard A.
author_role aut
aut
author_sort Herpel, George L.
author_variant g l h gl glh
r a c ra rac
building Verbundindex
bvnumber BV005737891
callnumber-first H - Social Science
callnumber-label HF5827
callnumber-raw HF5827
callnumber-search HF5827
callnumber-sort HF 45827
callnumber-subject HF - Commerce
classification_rvk QP 630
ctrlnum (OCoLC)279205
(DE-599)BVBBV005737891
dewey-full 659.13
dewey-hundreds 600 - Technology (Applied sciences)
dewey-ones 659 - Advertising and public relations
dewey-raw 659.13
dewey-search 659.13
dewey-sort 3659.13
dewey-tens 650 - Management and auxiliary services
discipline Wirtschaftswissenschaften
format Book
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illustrated Not Illustrated
indexdate 2024-12-23T11:44:07Z
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language English
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DE-355
DE-BY-UBR
physical IX,219 S.
publishDate 1972
publishDateSearch 1972
publishDateSort 1972
publisher Dow
record_format marc
spellingShingle Herpel, George L.
Collins, Richard A.
Specialty advertising in marketing
Publicité
Advertising
Werbung (DE-588)4065541-6 gnd
subject_GND (DE-588)4065541-6
title Specialty advertising in marketing
title_auth Specialty advertising in marketing
title_exact_search Specialty advertising in marketing
title_full Specialty advertising in marketing George L. Herpel ; Richard A. Collins*
title_fullStr Specialty advertising in marketing George L. Herpel ; Richard A. Collins*
title_full_unstemmed Specialty advertising in marketing George L. Herpel ; Richard A. Collins*
title_short Specialty advertising in marketing
title_sort specialty advertising in marketing
topic Publicité
Advertising
Werbung (DE-588)4065541-6 gnd
topic_facet Publicité
Advertising
Werbung
work_keys_str_mv AT herpelgeorgel specialtyadvertisinginmarketing
AT collinsricharda specialtyadvertisinginmarketing