Marketing decision making analytic framework and cases
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| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cincinnati, Ohio [u.a.]
South-Western Publ. Co.
1976
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| 100 | 1 | |a O'Dell, William F. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing decision making |b analytic framework and cases |c William F. O'Dell ; Andrew C. Ruppel ; Robert H. Trent |
| 264 | 1 | |a Cincinnati, Ohio [u.a.] |b South-Western Publ. Co. |c 1976 | |
| 300 | |a VI, 299 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing - Prise de décision | |
| 650 | 4 | |a Marketing - Prise de décision - Cas, Études de | |
| 650 | 4 | |a Marketing |x Decision making | |
| 650 | 4 | |a Marketing |x Decision making |v Case studies | |
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| 700 | 1 | |a Ruppel, Andrew C. |e Verfasser |4 aut | |
| 700 | 1 | |a Trent, Robert H. |e Verfasser |4 aut | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | O'Dell, William F. Ruppel, Andrew C. Trent, Robert H. |
| author_facet | O'Dell, William F. Ruppel, Andrew C. Trent, Robert H. |
| author_role | aut aut aut |
| author_sort | O'Dell, William F. |
| author_variant | w f o wf wfo a c r ac acr r h t rh rht |
| building | Verbundindex |
| bvnumber | BV005331934 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.125 |
| callnumber-search | HF5415.125 |
| callnumber-sort | HF 45415.125 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 690 |
| ctrlnum | (OCoLC)2237587 (DE-599)BVBBV005331934 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV005331934 |
| illustrated | Illustrated |
| indexdate | 2024-12-23T11:34:57Z |
| institution | BVB |
| isbn | 0538195002 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003338106 |
| oclc_num | 2237587 |
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| owner_facet | DE-473 DE-BY-UBG DE-945 DE-11 DE-188 |
| physical | VI, 299 S. graph. Darst. |
| publishDate | 1976 |
| publishDateSearch | 1976 |
| publishDateSort | 1976 |
| publisher | South-Western Publ. Co. |
| record_format | marc |
| spelling | O'Dell, William F. Verfasser aut Marketing decision making analytic framework and cases William F. O'Dell ; Andrew C. Ruppel ; Robert H. Trent Cincinnati, Ohio [u.a.] South-Western Publ. Co. 1976 VI, 299 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing - Prise de décision Marketing - Prise de décision - Cas, Études de Marketing Decision making Marketing Decision making Case studies Marketing (DE-588)4037589-4 gnd rswk-swf Entscheidungsfindung (DE-588)4113446-1 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 Entscheidungsfindung (DE-588)4113446-1 s 1\p DE-604 Ruppel, Andrew C. Verfasser aut Trent, Robert H. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | O'Dell, William F. Ruppel, Andrew C. Trent, Robert H. Marketing decision making analytic framework and cases Marketing - Prise de décision Marketing - Prise de décision - Cas, Études de Marketing Decision making Marketing Decision making Case studies Marketing (DE-588)4037589-4 gnd Entscheidungsfindung (DE-588)4113446-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4113446-1 (DE-588)4522595-3 |
| title | Marketing decision making analytic framework and cases |
| title_auth | Marketing decision making analytic framework and cases |
| title_exact_search | Marketing decision making analytic framework and cases |
| title_full | Marketing decision making analytic framework and cases William F. O'Dell ; Andrew C. Ruppel ; Robert H. Trent |
| title_fullStr | Marketing decision making analytic framework and cases William F. O'Dell ; Andrew C. Ruppel ; Robert H. Trent |
| title_full_unstemmed | Marketing decision making analytic framework and cases William F. O'Dell ; Andrew C. Ruppel ; Robert H. Trent |
| title_short | Marketing decision making |
| title_sort | marketing decision making analytic framework and cases |
| title_sub | analytic framework and cases |
| topic | Marketing - Prise de décision Marketing - Prise de décision - Cas, Études de Marketing Decision making Marketing Decision making Case studies Marketing (DE-588)4037589-4 gnd Entscheidungsfindung (DE-588)4113446-1 gnd |
| topic_facet | Marketing - Prise de décision Marketing - Prise de décision - Cas, Études de Marketing Decision making Marketing Decision making Case studies Marketing Entscheidungsfindung Fallstudiensammlung |
| work_keys_str_mv | AT odellwilliamf marketingdecisionmakinganalyticframeworkandcases AT ruppelandrewc marketingdecisionmakinganalyticframeworkandcases AT trentroberth marketingdecisionmakinganalyticframeworkandcases |