Hearing the voice of the market competitive advantage through creative use of market information
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| Hauptverfasser: | , |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass.
Harvard Business School Pr.
1991
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| Online-Zugang: | Inhaltsverzeichnis |
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| 100 | 1 | |a Barabba, Vincent P. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Hearing the voice of the market |b competitive advantage through creative use of market information |c Vincent P. Barabba and Gerald Zaltman |
| 264 | 1 | |a Boston, Mass. |b Harvard Business School Pr. |c 1991 | |
| 300 | |a XIV, 294 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Entreprises - Prise de décision | |
| 650 | 4 | |a Marketing - Recherche | |
| 650 | 4 | |a Decision making | |
| 650 | 4 | |a Industrial management | |
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Competition | |
| 650 | 0 | 7 | |a Wettbewerbsvorteil |0 (DE-588)4219652-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktbeobachtung |0 (DE-588)4168937-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Zaltman, Gerald |e Verfasser |4 aut | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002867227&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-002867227 | ||
Datensatz im Suchindex
| _version_ | 1804118785881276416 |
|---|---|
| adam_text | Contents
Preface ix
Acknowledgments xiii
Introduction 1
PART I The Problem of Market Information and Decision Making 17
Chapter 1 When Customers Speak and Firms Don t Hear 19
Chapter 2 The Inquiry Center 37
Chapter 3 The True Customers of Market Research 59
PART II Doing Useful Research 77
Chapter 4 The Market Research Process 79
Chapter 5 Research Use Technology 113
PART III Competent Curiosity and Playfulness 135
Chapter 6 Intelligence: How We Know We Know 137
Chapter 7 Queries 159
Chapter 8 Data: Clues from the Market 175
PART IV The Reality of Knowledge Use 189
Chapter 9 Developing Analyses and Breaking through Biases 191
Chapter 10 Knowledge and Wisdom 211
Chapter 11 Implementing the Inquiry Center Concept 227
vii
viii CONTENTS
Chapter 12 Learning 249
Glossary 267
Appendix 279
Index 289
|
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| author | Barabba, Vincent P. Zaltman, Gerald |
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| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 600 QP 611 |
| ctrlnum | (OCoLC)423048975 (DE-599)BVBBV004667139 |
| dewey-full | 658.8/0220 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 20 |
| dewey-search | 658.8/02 20 |
| dewey-sort | 3658.8 12 220 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T16:15:49Z |
| institution | BVB |
| isbn | 0875842410 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002867227 |
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| physical | XIV, 294 S. graph. Darst. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Harvard Business School Pr. |
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| spelling | Barabba, Vincent P. Verfasser aut Hearing the voice of the market competitive advantage through creative use of market information Vincent P. Barabba and Gerald Zaltman Boston, Mass. Harvard Business School Pr. 1991 XIV, 294 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Entreprises - Prise de décision Marketing - Recherche Decision making Industrial management Marketing research Competition Wettbewerbsvorteil (DE-588)4219652-8 gnd rswk-swf Marktbeobachtung (DE-588)4168937-9 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marktforschung (DE-588)4037630-8 s Wettbewerbsvorteil (DE-588)4219652-8 s DE-604 Marktbeobachtung (DE-588)4168937-9 s Zaltman, Gerald Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002867227&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Barabba, Vincent P. Zaltman, Gerald Hearing the voice of the market competitive advantage through creative use of market information Entreprises - Prise de décision Marketing - Recherche Decision making Industrial management Marketing research Competition Wettbewerbsvorteil (DE-588)4219652-8 gnd Marktbeobachtung (DE-588)4168937-9 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4219652-8 (DE-588)4168937-9 (DE-588)4037630-8 |
| title | Hearing the voice of the market competitive advantage through creative use of market information |
| title_auth | Hearing the voice of the market competitive advantage through creative use of market information |
| title_exact_search | Hearing the voice of the market competitive advantage through creative use of market information |
| title_full | Hearing the voice of the market competitive advantage through creative use of market information Vincent P. Barabba and Gerald Zaltman |
| title_fullStr | Hearing the voice of the market competitive advantage through creative use of market information Vincent P. Barabba and Gerald Zaltman |
| title_full_unstemmed | Hearing the voice of the market competitive advantage through creative use of market information Vincent P. Barabba and Gerald Zaltman |
| title_short | Hearing the voice of the market |
| title_sort | hearing the voice of the market competitive advantage through creative use of market information |
| title_sub | competitive advantage through creative use of market information |
| topic | Entreprises - Prise de décision Marketing - Recherche Decision making Industrial management Marketing research Competition Wettbewerbsvorteil (DE-588)4219652-8 gnd Marktbeobachtung (DE-588)4168937-9 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Entreprises - Prise de décision Marketing - Recherche Decision making Industrial management Marketing research Competition Wettbewerbsvorteil Marktbeobachtung Marktforschung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002867227&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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