Basic marketing a managerial approach 1. [Hauptband]. - 9. ed. - 1987. - XVIII, 749 S. : Ill., graph. Darst.
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| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Homewood, Ill. [u.a.]
Irwin
1987
|
| Schriftenreihe: | The Irwin series in marketing
|
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Datensatz im Suchindex
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| author | McCarthy, Edmund Jerome 1928-2015 Perreault, William D. Grashof, John F. |
| author_GND | (DE-588)12861949X |
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| id | DE-604.BV004178306 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-23T11:09:44Z |
| institution | BVB |
| language | English |
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| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | Irwin |
| record_format | marc |
| series2 | The Irwin series in marketing |
| spelling | McCarthy, Edmund Jerome 1928-2015 Verfasser (DE-588)12861949X aut Basic marketing a managerial approach 1. [Hauptband]. - 9. ed. - 1987. - XVIII, 749 S. : Ill., graph. Darst. E. Jerome McCarthy ; William D. Perreault Homewood, Ill. [u.a.] Irwin 1987 txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing Perreault, William D. Verfasser aut Grashof, John F. Verfasser aut (DE-604)BV013481605 1 |
| spellingShingle | McCarthy, Edmund Jerome 1928-2015 Perreault, William D. Grashof, John F. Basic marketing a managerial approach |
| title | Basic marketing a managerial approach |
| title_auth | Basic marketing a managerial approach |
| title_exact_search | Basic marketing a managerial approach |
| title_full | Basic marketing a managerial approach 1. [Hauptband]. - 9. ed. - 1987. - XVIII, 749 S. : Ill., graph. Darst. E. Jerome McCarthy ; William D. Perreault |
| title_fullStr | Basic marketing a managerial approach 1. [Hauptband]. - 9. ed. - 1987. - XVIII, 749 S. : Ill., graph. Darst. E. Jerome McCarthy ; William D. Perreault |
| title_full_unstemmed | Basic marketing a managerial approach 1. [Hauptband]. - 9. ed. - 1987. - XVIII, 749 S. : Ill., graph. Darst. E. Jerome McCarthy ; William D. Perreault |
| title_short | Basic marketing |
| title_sort | basic marketing a managerial approach |
| title_sub | a managerial approach |
| volume_link | (DE-604)BV013481605 |
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