Marketing in travel and tourism
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| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford
Heinemann
1989
|
| Ausgabe: | Repr. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
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| 100 | 1 | |a Middleton, Victor T. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing in travel and tourism |c Victor T. C. Middleton |
| 250 | |a Repr. | ||
| 264 | 1 | |a Oxford |b Heinemann |c 1989 | |
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| 650 | 4 | |a Tourisme - Marketing | |
| 650 | 7 | |a Tourisme - Marketing |2 ram | |
| 650 | 4 | |a Voyage touristique | |
| 650 | 4 | |a Tourism |x Marketing | |
| 650 | 4 | |a Travel |x Marketing | |
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Datensatz im Suchindex
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| adam_text | Contents
List offigures vii
Foreword viii
Preface ix
Acknowledgements xii
Part One The Meaning of Marketing in Travel and Tourism
1 Introducing travel and tourism 3
2 Introducing modern marketing : The systematic thought process 12
3 Special characteristics of travel and tourism to which marketing responds : Managing
demand 23
4 The changing business environment : Aspects of demand for travel and tourism 34
5 The changing business environment: Travel motivations and buyer behaviour 43
Part Two Understanding the Marketing Mix in Travel and Tourism
6 The four Ps : Focus of the marketing mix 57
7 Segmenting travel and tourism markets 65
8 Travel and tourism products : Product formulation 77
9 The role of price 86
Part Three Planning Strategy and Tactics for Travel and Tourism Marketing
10 Organization for marketing : The role of marketing managers 97
11 Marketing research: The information base for effective marketing 107
12 Marketing planning : Strategy and operations 119
13 Planning marketing operations and tactics 128
14 Planning marketing campaigns : Budgeting and monitoring results 138
Part Four Using the Principal Marketing Tools in Travel and Tourism
15 Advertising and public relations 151
16 Sales promotion and merchandising 164
17 Brochures and other printed materials 175
18 Distribution channels in travel and tourism : Creating access 184
19 Direct response marketing in travel and tourism versus retail distribution 194
V
vi CONTENTS
Part Five Applying Marketing in the Travel and Tourism Industry
20 Marketing countries as tourist destinations 209
21 Marketing tourist attractions 226
22 Marketing transport operations 239
23 Marketing accommodation 253
24 Marketing inclusive tours and product packages 271
Epilogue ¡Prospects for travel and tourism marketing in the year 2000 288
Bibliography 298
Index 302
|
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| illustrated | Not Illustrated |
| index_date | 2024-09-19T14:56:23Z |
| indexdate | 2024-09-27T15:58:47Z |
| institution | BVB |
| isbn | 0434912549 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002576595 |
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| physical | XII, 308 S. |
| publishDate | 1989 |
| publishDateSearch | 1989 |
| publishDateSort | 1989 |
| publisher | Heinemann |
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| spellingShingle | Middleton, Victor T. Marketing in travel and tourism Marketing Tourisme Tourisme - Marketing Tourisme - Marketing ram Voyage touristique Tourism Marketing Travel Marketing Marketing (DE-588)4037589-4 gnd Tourismus (DE-588)4018406-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4018406-7 (DE-588)4143413-4 |
| title | Marketing in travel and tourism |
| title_auth | Marketing in travel and tourism |
| title_exact_search | Marketing in travel and tourism |
| title_full | Marketing in travel and tourism Victor T. C. Middleton |
| title_fullStr | Marketing in travel and tourism Victor T. C. Middleton |
| title_full_unstemmed | Marketing in travel and tourism Victor T. C. Middleton |
| title_short | Marketing in travel and tourism |
| title_sort | marketing in travel and tourism |
| topic | Marketing Tourisme Tourisme - Marketing Tourisme - Marketing ram Voyage touristique Tourism Marketing Travel Marketing Marketing (DE-588)4037589-4 gnd Tourismus (DE-588)4018406-7 gnd |
| topic_facet | Marketing Tourisme Tourisme - Marketing Voyage touristique Tourism Marketing Travel Marketing Tourismus Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002576595&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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