Promotion management and marketing communications
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago u.a.
Dryden Press
1986
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| Schlagworte: | |
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MARC
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| 264 | 1 | |a Chicago u.a. |b Dryden Press |c 1986 | |
| 300 | |a XIX, 652 S. |b Ill., graph. Darst. | ||
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| 700 | 1 | |a De Lozier, M. W. |e Verfasser |4 aut | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Shimp, Terence A. De Lozier, M. W. |
| author_facet | Shimp, Terence A. De Lozier, M. W. |
| author_role | aut aut |
| author_sort | Shimp, Terence A. |
| author_variant | t a s ta tas l m w d lmw lmwd |
| building | Verbundindex |
| bvnumber | BV003492012 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)441421416 (DE-599)BVBBV003492012 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003492012 |
| illustrated | Illustrated |
| indexdate | 2024-12-23T10:59:52Z |
| institution | BVB |
| isbn | 0030694140 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002213137 |
| oclc_num | 441421416 |
| open_access_boolean | |
| owner | DE-523 DE-83 DE-188 |
| owner_facet | DE-523 DE-83 DE-188 |
| physical | XIX, 652 S. Ill., graph. Darst. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | Dryden Press |
| record_format | marc |
| spelling | Shimp, Terence A. Verfasser aut Promotion management and marketing communications Terence A. Shimp ; M. W. DeLozier* Chicago u.a. Dryden Press 1986 XIX, 652 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s DE-604 De Lozier, M. W. Verfasser aut |
| spellingShingle | Shimp, Terence A. De Lozier, M. W. Promotion management and marketing communications Marketing (DE-588)4037589-4 gnd Kommunikation (DE-588)4031883-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4031883-7 |
| title | Promotion management and marketing communications |
| title_auth | Promotion management and marketing communications |
| title_exact_search | Promotion management and marketing communications |
| title_full | Promotion management and marketing communications Terence A. Shimp ; M. W. DeLozier* |
| title_fullStr | Promotion management and marketing communications Terence A. Shimp ; M. W. DeLozier* |
| title_full_unstemmed | Promotion management and marketing communications Terence A. Shimp ; M. W. DeLozier* |
| title_short | Promotion management and marketing communications |
| title_sort | promotion management and marketing communications |
| topic | Marketing (DE-588)4037589-4 gnd Kommunikation (DE-588)4031883-7 gnd |
| topic_facet | Marketing Kommunikation |
| work_keys_str_mv | AT shimpterencea promotionmanagementandmarketingcommunications AT deloziermw promotionmanagementandmarketingcommunications |