Marketing decision making Concepts and strategy
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Homewood, Ill.
Irwin
1980
|
| Ausgabe: | Rev.ed. |
| Schriftenreihe: | The Irwin series in marketing.
|
| Schlagworte: | |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV003360473 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t| | ||
| 008 | 900725s1980 xx d||| |||| 00||| eng d | ||
| 020 | |a 0256023484 |9 0-256-02348-4 | ||
| 035 | |a (OCoLC)6383365 | ||
| 035 | |a (DE-599)BVBBV003360473 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-384 |a DE-473 | ||
| 050 | 0 | |a HF5415.135 | |
| 082 | 0 | |a 658.8/02 |2 19 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Cravens, David W. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing decision making |b Concepts and strategy |c David W. Cravens ; Gerald E. Hills ; Robert B. Woodruff* |
| 250 | |a Rev.ed. | ||
| 264 | 1 | |a Homewood, Ill. |b Irwin |c 1980 | |
| 300 | |a XV,573 S. |b graph.Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The Irwin series in marketing. | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Marketing |x Decision making | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Entscheidungsmodell |0 (DE-588)4121201-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Entscheidungsprozess |0 (DE-588)4121202-2 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Entscheidungsprozess |0 (DE-588)4121202-2 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | 1 | |a Entscheidungsmodell |0 (DE-588)4121201-0 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Hills, Gerald E. |e Verfasser |4 aut | |
| 700 | 1 | |a Woodruff, Robert B. |e Verfasser |4 aut | |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-002122476 | |
Datensatz im Suchindex
| _version_ | 1819228467676315651 |
|---|---|
| any_adam_object | |
| author | Cravens, David W. Hills, Gerald E. Woodruff, Robert B. |
| author_facet | Cravens, David W. Hills, Gerald E. Woodruff, Robert B. |
| author_role | aut aut aut |
| author_sort | Cravens, David W. |
| author_variant | d w c dw dwc g e h ge geh r b w rb rbw |
| building | Verbundindex |
| bvnumber | BV003360473 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.135 |
| callnumber-search | HF5415.135 |
| callnumber-sort | HF 45415.135 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)6383365 (DE-599)BVBBV003360473 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Rev.ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01701nam a2200493 c 4500</leader><controlfield tag="001">BV003360473</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">900725s1980 xx d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0256023484</subfield><subfield code="9">0-256-02348-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)6383365</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV003360473</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-384</subfield><subfield code="a">DE-473</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.135</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/02</subfield><subfield code="2">19</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Cravens, David W.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing decision making</subfield><subfield code="b">Concepts and strategy</subfield><subfield code="c">David W. Cravens ; Gerald E. Hills ; Robert B. Woodruff*</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Rev.ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Homewood, Ill.</subfield><subfield code="b">Irwin</subfield><subfield code="c">1980</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XV,573 S.</subfield><subfield code="b">graph.Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">The Irwin series in marketing.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Decision making</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Entscheidungsmodell</subfield><subfield code="0">(DE-588)4121201-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Entscheidungsprozess</subfield><subfield code="0">(DE-588)4121202-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Entscheidungsprozess</subfield><subfield code="0">(DE-588)4121202-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Entscheidungsmodell</subfield><subfield code="0">(DE-588)4121201-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Hills, Gerald E.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Woodruff, Robert B.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-002122476</subfield></datafield></record></collection> |
| id | DE-604.BV003360473 |
| illustrated | Illustrated |
| indexdate | 2024-12-23T10:57:45Z |
| institution | BVB |
| isbn | 0256023484 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002122476 |
| oclc_num | 6383365 |
| open_access_boolean | |
| owner | DE-384 DE-473 DE-BY-UBG |
| owner_facet | DE-384 DE-473 DE-BY-UBG |
| physical | XV,573 S. graph.Darst. |
| publishDate | 1980 |
| publishDateSearch | 1980 |
| publishDateSort | 1980 |
| publisher | Irwin |
| record_format | marc |
| series2 | The Irwin series in marketing. |
| spelling | Cravens, David W. Verfasser aut Marketing decision making Concepts and strategy David W. Cravens ; Gerald E. Hills ; Robert B. Woodruff* Rev.ed. Homewood, Ill. Irwin 1980 XV,573 S. graph.Darst. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing. Marketing Marketing Decision making Marketing Management Entscheidungsmodell (DE-588)4121201-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Entscheidungsprozess (DE-588)4121202-2 gnd rswk-swf Marketing (DE-588)4037589-4 s Entscheidungsprozess (DE-588)4121202-2 s DE-604 Entscheidungsmodell (DE-588)4121201-0 s 1\p DE-604 Hills, Gerald E. Verfasser aut Woodruff, Robert B. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Cravens, David W. Hills, Gerald E. Woodruff, Robert B. Marketing decision making Concepts and strategy Marketing Marketing Decision making Marketing Management Entscheidungsmodell (DE-588)4121201-0 gnd Marketing (DE-588)4037589-4 gnd Entscheidungsprozess (DE-588)4121202-2 gnd |
| subject_GND | (DE-588)4121201-0 (DE-588)4037589-4 (DE-588)4121202-2 |
| title | Marketing decision making Concepts and strategy |
| title_auth | Marketing decision making Concepts and strategy |
| title_exact_search | Marketing decision making Concepts and strategy |
| title_full | Marketing decision making Concepts and strategy David W. Cravens ; Gerald E. Hills ; Robert B. Woodruff* |
| title_fullStr | Marketing decision making Concepts and strategy David W. Cravens ; Gerald E. Hills ; Robert B. Woodruff* |
| title_full_unstemmed | Marketing decision making Concepts and strategy David W. Cravens ; Gerald E. Hills ; Robert B. Woodruff* |
| title_short | Marketing decision making |
| title_sort | marketing decision making concepts and strategy |
| title_sub | Concepts and strategy |
| topic | Marketing Marketing Decision making Marketing Management Entscheidungsmodell (DE-588)4121201-0 gnd Marketing (DE-588)4037589-4 gnd Entscheidungsprozess (DE-588)4121202-2 gnd |
| topic_facet | Marketing Marketing Decision making Marketing Management Entscheidungsmodell Entscheidungsprozess |
| work_keys_str_mv | AT cravensdavidw marketingdecisionmakingconceptsandstrategy AT hillsgeralde marketingdecisionmakingconceptsandstrategy AT woodruffrobertb marketingdecisionmakingconceptsandstrategy |