Managing the advertising process
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Westmead
Saxon House
1976
|
| Schriftenreihe: | Saxon House studies.
|
| Schlagworte: | |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV003231991 | ||
| 003 | DE-604 | ||
| 005 | 20091216 | ||
| 007 | t| | ||
| 008 | 900725s1976 xx |||| 00||| eng d | ||
| 020 | |a 0347011098 |9 0-347-01109-8 | ||
| 035 | |a (OCoLC)2158359 | ||
| 035 | |a (DE-599)BVBBV003231991 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-384 |a DE-945 |a DE-83 |a DE-B170 |a DE-188 | ||
| 050 | 0 | |a HF5824 | |
| 082 | 0 | |a 659.1125 | |
| 082 | 0 | |a 658/.91/65910941 |2 18 | |
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Kennedy, Sherril H. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Managing the advertising process |c Sherril H. Kennedy ; David R. Corkindale |
| 264 | 1 | |a Westmead |b Saxon House |c 1976 | |
| 300 | |a X, 283 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Saxon House studies. | |
| 650 | 4 | |a Advertising |x Management | |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | 1 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Corkindale, David R. |e Verfasser |4 aut | |
| 940 | 1 | |q TUB-nveb | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-002032459 | |
Datensatz im Suchindex
| _version_ | 1819228330971365376 |
|---|---|
| any_adam_object | |
| author | Kennedy, Sherril H. Corkindale, David R. |
| author_facet | Kennedy, Sherril H. Corkindale, David R. |
| author_role | aut aut |
| author_sort | Kennedy, Sherril H. |
| author_variant | s h k sh shk d r c dr drc |
| building | Verbundindex |
| bvnumber | BV003231991 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5824 |
| callnumber-raw | HF5824 |
| callnumber-search | HF5824 |
| callnumber-sort | HF 45824 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)2158359 (DE-599)BVBBV003231991 |
| dewey-full | 659.1125 658/.91/65910941 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations 658 - General management |
| dewey-raw | 659.1125 658/.91/65910941 |
| dewey-search | 659.1125 658/.91/65910941 |
| dewey-sort | 3659.1125 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01285nam a2200409 c 4500</leader><controlfield tag="001">BV003231991</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20091216 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">900725s1976 xx |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0347011098</subfield><subfield code="9">0-347-01109-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)2158359</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV003231991</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-384</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-B170</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5824</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1125</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658/.91/65910941</subfield><subfield code="2">18</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kennedy, Sherril H.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Managing the advertising process</subfield><subfield code="c">Sherril H. Kennedy ; David R. Corkindale</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Westmead</subfield><subfield code="b">Saxon House</subfield><subfield code="c">1976</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">X, 283 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Saxon House studies.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Corkindale, David R.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">TUB-nveb</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-002032459</subfield></datafield></record></collection> |
| id | DE-604.BV003231991 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-23T10:55:34Z |
| institution | BVB |
| isbn | 0347011098 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-002032459 |
| oclc_num | 2158359 |
| open_access_boolean | |
| owner | DE-384 DE-945 DE-83 DE-B170 DE-188 |
| owner_facet | DE-384 DE-945 DE-83 DE-B170 DE-188 |
| physical | X, 283 S. |
| psigel | TUB-nveb |
| publishDate | 1976 |
| publishDateSearch | 1976 |
| publishDateSort | 1976 |
| publisher | Saxon House |
| record_format | marc |
| series2 | Saxon House studies. |
| spelling | Kennedy, Sherril H. Verfasser aut Managing the advertising process Sherril H. Kennedy ; David R. Corkindale Westmead Saxon House 1976 X, 283 S. txt rdacontent n rdamedia nc rdacarrier Saxon House studies. Advertising Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s Werbung (DE-588)4065541-6 s DE-604 Corkindale, David R. Verfasser aut |
| spellingShingle | Kennedy, Sherril H. Corkindale, David R. Managing the advertising process Advertising Management Marketingmanagement (DE-588)4168907-0 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4065541-6 |
| title | Managing the advertising process |
| title_auth | Managing the advertising process |
| title_exact_search | Managing the advertising process |
| title_full | Managing the advertising process Sherril H. Kennedy ; David R. Corkindale |
| title_fullStr | Managing the advertising process Sherril H. Kennedy ; David R. Corkindale |
| title_full_unstemmed | Managing the advertising process Sherril H. Kennedy ; David R. Corkindale |
| title_short | Managing the advertising process |
| title_sort | managing the advertising process |
| topic | Advertising Management Marketingmanagement (DE-588)4168907-0 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising Management Marketingmanagement Werbung |
| work_keys_str_mv | AT kennedysherrilh managingtheadvertisingprocess AT corkindaledavidr managingtheadvertisingprocess |