The economics of advertising
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
North-Holland
1972
|
| Schriftenreihe: | Contributions to economic analysis
80 |
| Schlagworte: | |
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MARC
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Datensatz im Suchindex
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| author | Schmalensee, Richard 1944- |
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| dewey-full | 338.4/7/65910973 659.1 |
| dewey-hundreds | 300 - Social sciences 600 - Technology (Applied sciences) |
| dewey-ones | 338 - Production 659 - Advertising and public relations |
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| dewey-search | 338.4/7/65910973 659.1 |
| dewey-sort | 3338.4 17 865910973 |
| dewey-tens | 330 - Economics 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV003112159 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-03T16:22:41Z |
| institution | BVB |
| isbn | 0720431808 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001951516 |
| oclc_num | 523988 |
| open_access_boolean | |
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| physical | XIII,312 S. |
| publishDate | 1972 |
| publishDateSearch | 1972 |
| publishDateSort | 1972 |
| publisher | North-Holland |
| record_format | marc |
| series | Contributions to economic analysis |
| series2 | Contributions to economic analysis |
| spellingShingle | Schmalensee, Richard 1944- The economics of advertising Contributions to economic analysis Publicité - Aspect économique Advertising Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4113937-9 |
| title | The economics of advertising |
| title_auth | The economics of advertising |
| title_exact_search | The economics of advertising |
| title_full | The economics of advertising Richard Schmalensee |
| title_fullStr | The economics of advertising Richard Schmalensee |
| title_full_unstemmed | The economics of advertising Richard Schmalensee |
| title_short | The economics of advertising |
| title_sort | the economics of advertising |
| topic | Publicité - Aspect économique Advertising Werbung (DE-588)4065541-6 gnd |
| topic_facet | Publicité - Aspect économique Advertising Werbung Hochschulschrift |
| volume_link | (DE-604)BV000001445 |
| work_keys_str_mv | AT schmalenseerichard theeconomicsofadvertising |