Regulation of marketing and the public interest essays in honour of Ewald T. Grether
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
Pergamon Press
1981
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| Schriftenreihe: | Pergamon policy studies on business.
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
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Datensatz im Suchindex
| _version_ | 1819650018548645888 |
|---|---|
| adam_text | rk PERGAMON
POLICY ON BUSINESS
STUDIES
Regulation
of Marketing and
the Public Interest
Edited by
Frederick E. Balderston
James M. Carman
Francesco M. Nicosia
t - • ■■ ■■■ ■
Essays in Honor of Ewald T. Grether
Pergamon Press
NEW YORK • OXFORD • TORONTO • SYDNEY • PARIS • FRANKFURT
Contents
Dedication - F.E. Balderston, J.M. Carman, E.F. Cheit,
F.M. Nicosia, R. Savitt vii
Acknowledgments xi
Part I - Competitive Behavior
Chapter
1 RULES VERSUS ANALYSIS, THE SEARCH FOR A
MIDDLE GROUND
F.E. Balderston 3
2 THE NEED FOR RULES AND THE DIFFICULTY
IN FORMULATING THEM
Donald Turner 7
3 ON THE UNRESPONSIVENESS OF MARKET PRICE
John C. Narver 14
U RESEARCH AND DEVELOPMENT EXPENDITURES AS
A COMPETITIVE STRATEGY
David M. Grether 30
5 THE EXPERIENCE CURVE EFFECT ON COSTS AND
PRICES: IMPLICATIONS FOR PUBLIC POLICY
Donald N. Thompson 60
6 PREDATORY MARKETING
Lee E. Preston 81
7 PREDATION AND ANTITRUST RULES: THE COMPLICATIONS
WHEN QUALITY. IS CONSIDERED
Almarin Phillips 113
v
vi CONTENTS
8 COMMENTS ON PART I
Roland A. Artie 128
Part II - Market Information
9 FROM COMPETITIVE CONDUCT TO BUYER INFORMATION:
THE PROBLEMS OF CONSUMERS IN COPING WITH
CHANGES IN THE MARKETPLACE
Francesco M. Nicosia 133
10 PUBLIC REGULATION OF CONSUMER INFORMATION:
THE LIFE INSURANCE INDUSTRY CASE
Richard H. Holton 143
11 CONSUMER INFORMATION SYSTEMS OF THE FUTURE
Hans B. Thorelli and Sarah V. Thorelli 155
12 THE NEW TELECOMMUNICATION TECHNOLOGIES:
ANSWER TO CONSUMER NEEDS?
Mary Gardiner Jones 174
13 MARKET REPORTING AND ITS PUBLIC
POLICY IMPLICATIONS
Kirby S. Moulton 190
Part III - Competitive Structure
14 VERTICAL SYSTEMS, REGIONAL SYSTEMS, AND
RELEVANT MARKET: SOME STRUCTURAL ISSUES
James M. Carman 203
15 ESTABLISHMENTS, FIRMS, AND CHANNELS AS
UNITS OF COMPETITION
Reavis Cox 214
16 THE THEORY OF INTERREGIONAL MARKETING
Ronald Savitt 229
17 RELEVANT GEOGRAPHIC MARKETS IN COAL:
ANALYSIS AND DELINEATION
David L. Huff and Reed Moyer 239
References 261
Grether Bibliography 275
Index 293
List of Participants 297
|
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| spellingShingle | Regulation of marketing and the public interest essays in honour of Ewald T. Grether Marketing - Aspect social - États-Unis - Congrès ram Marketing - États-Unis - Congrès ram Marketing gtt Sociale aspecten gtt Gesellschaft Marketing Social aspects United States Congresses Marketing United States Congresses Soziale Verantwortung (DE-588)4055737-6 gnd Marketing (DE-588)4037589-4 gnd Marktordnung (DE-588)4130890-6 gnd |
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| title | Regulation of marketing and the public interest essays in honour of Ewald T. Grether |
| title_auth | Regulation of marketing and the public interest essays in honour of Ewald T. Grether |
| title_exact_search | Regulation of marketing and the public interest essays in honour of Ewald T. Grether |
| title_full | Regulation of marketing and the public interest essays in honour of Ewald T. Grether ed. by Frederick E. Balderston... |
| title_fullStr | Regulation of marketing and the public interest essays in honour of Ewald T. Grether ed. by Frederick E. Balderston... |
| title_full_unstemmed | Regulation of marketing and the public interest essays in honour of Ewald T. Grether ed. by Frederick E. Balderston... |
| title_short | Regulation of marketing and the public interest |
| title_sort | regulation of marketing and the public interest essays in honour of ewald t grether |
| title_sub | essays in honour of Ewald T. Grether |
| topic | Marketing - Aspect social - États-Unis - Congrès ram Marketing - États-Unis - Congrès ram Marketing gtt Sociale aspecten gtt Gesellschaft Marketing Social aspects United States Congresses Marketing United States Congresses Soziale Verantwortung (DE-588)4055737-6 gnd Marketing (DE-588)4037589-4 gnd Marktordnung (DE-588)4130890-6 gnd |
| topic_facet | Marketing - Aspect social - États-Unis - Congrès Marketing - États-Unis - Congrès Marketing Sociale aspecten Gesellschaft Marketing Social aspects United States Congresses Marketing United States Congresses Soziale Verantwortung Marktordnung USA Aufsatzsammlung Festschrift Konferenzschrift |
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