Grundwissen Marketing Marktforschung, Marketingplanung, Produkt - Preis, Verkauf - Vertrieb, Public Relations
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| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
München
Heyne
1989
|
| Ausgabe: | Orig.-Ausg. |
| Schriftenreihe: | Kompaktwissen
218 |
| Schlagworte: | |
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MARC
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Datensatz im Suchindex
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| genre | 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Einführung Lehrbuch |
| id | DE-604.BV000864709 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-03T16:12:11Z |
| institution | BVB |
| isbn | 3453030230 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000542997 |
| oclc_num | 643605451 |
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| owner | DE-12 DE-19 DE-BY-UBM DE-83 |
| owner_facet | DE-12 DE-19 DE-BY-UBM DE-83 |
| physical | 204 S. |
| publishDate | 1989 |
| publishDateSearch | 1989 |
| publishDateSort | 1989 |
| publisher | Heyne |
| record_format | marc |
| series | Kompaktwissen |
| series2 | Kompaktwissen |
| spellingShingle | Lettau, Hans-Georg Grundwissen Marketing Marktforschung, Marketingplanung, Produkt - Preis, Verkauf - Vertrieb, Public Relations Kompaktwissen Marketing-Mix (DE-588)4168908-2 gnd Marketing (DE-588)4037589-4 gnd Absatz (DE-588)4000201-9 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4168908-2 (DE-588)4037589-4 (DE-588)4000201-9 (DE-588)4037630-8 (DE-588)4151278-9 (DE-588)4123623-3 |
| title | Grundwissen Marketing Marktforschung, Marketingplanung, Produkt - Preis, Verkauf - Vertrieb, Public Relations |
| title_auth | Grundwissen Marketing Marktforschung, Marketingplanung, Produkt - Preis, Verkauf - Vertrieb, Public Relations |
| title_exact_search | Grundwissen Marketing Marktforschung, Marketingplanung, Produkt - Preis, Verkauf - Vertrieb, Public Relations |
| title_full | Grundwissen Marketing Marktforschung, Marketingplanung, Produkt - Preis, Verkauf - Vertrieb, Public Relations Hans Georg Lettau |
| title_fullStr | Grundwissen Marketing Marktforschung, Marketingplanung, Produkt - Preis, Verkauf - Vertrieb, Public Relations Hans Georg Lettau |
| title_full_unstemmed | Grundwissen Marketing Marktforschung, Marketingplanung, Produkt - Preis, Verkauf - Vertrieb, Public Relations Hans Georg Lettau |
| title_short | Grundwissen Marketing |
| title_sort | grundwissen marketing marktforschung marketingplanung produkt preis verkauf vertrieb public relations |
| title_sub | Marktforschung, Marketingplanung, Produkt - Preis, Verkauf - Vertrieb, Public Relations |
| topic | Marketing-Mix (DE-588)4168908-2 gnd Marketing (DE-588)4037589-4 gnd Absatz (DE-588)4000201-9 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketing-Mix Marketing Absatz Marktforschung Einführung Lehrbuch |
| volume_link | (DE-604)BV000000199 |
| work_keys_str_mv | AT lettauhansgeorg grundwissenmarketingmarktforschungmarketingplanungproduktpreisverkaufvertriebpublicrelations |