Why people buy

Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, beliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase b...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	O'Shaughnessy, John (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	New York u.a. Oxford Univ. Pr. 1987
Schlagworte:	Achat Consommateurs Motivation, recherche de (marketing) Consumer behavior Motivation research (Marketing) Purchasing Kaufverhalten
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