Grundlagen der Marketing-Konzeption Marketingziele, Marketingstrategien, Marketingmix
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| Späterer Titel: | Becker, Jochen Marketing-Konzeption |
|---|---|
| 1. Verfasser: | |
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
München
Vahlen
1983
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| Schlagworte: | |
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MARC
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Datensatz im Suchindex
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|---|---|
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| DE-BY-UBM_media_number | 41604244740018 99992715555 |
| _version_ | 1823049670927056896 |
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| author | Becker, Jochen 1937- |
| author_GND | (DE-588)130178209 |
| author_facet | Becker, Jochen 1937- |
| author_role | aut |
| author_sort | Becker, Jochen 1937- |
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| classification_tum | WIR 810f |
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| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV000109203 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-03T16:12:11Z |
| institution | BVB |
| isbn | 3800609592 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000057344 |
| oclc_num | 46202183 |
| open_access_boolean | |
| owner | DE-12 DE-19 DE-BY-UBM DE-Aug4 DE-473 DE-BY-UBG DE-703 DE-127 DE-706 DE-B170 DE-83 DE-188 |
| owner_facet | DE-12 DE-19 DE-BY-UBM DE-Aug4 DE-473 DE-BY-UBG DE-703 DE-127 DE-706 DE-B170 DE-83 DE-188 |
| physical | IX, 405 S. |
| publishDate | 1983 |
| publishDateSearch | 1983 |
| publishDateSort | 1983 |
| publisher | Vahlen |
| record_format | marc |
| spellingShingle | Becker, Jochen 1937- Grundlagen der Marketing-Konzeption Marketingziele, Marketingstrategien, Marketingmix Marketingstrategie (DE-588)4120697-6 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingkonzept (DE-588)4120696-4 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4124261-0 (DE-588)4120696-4 (DE-588)4037589-4 |
| title | Grundlagen der Marketing-Konzeption Marketingziele, Marketingstrategien, Marketingmix |
| title_auth | Grundlagen der Marketing-Konzeption Marketingziele, Marketingstrategien, Marketingmix |
| title_exact_search | Grundlagen der Marketing-Konzeption Marketingziele, Marketingstrategien, Marketingmix |
| title_full | Grundlagen der Marketing-Konzeption Marketingziele, Marketingstrategien, Marketingmix von Jochen Becker |
| title_fullStr | Grundlagen der Marketing-Konzeption Marketingziele, Marketingstrategien, Marketingmix von Jochen Becker |
| title_full_unstemmed | Grundlagen der Marketing-Konzeption Marketingziele, Marketingstrategien, Marketingmix von Jochen Becker |
| title_new | Becker, Jochen Marketing-Konzeption |
| title_short | Grundlagen der Marketing-Konzeption |
| title_sort | grundlagen der marketing konzeption marketingziele marketingstrategien marketingmix |
| title_sub | Marketingziele, Marketingstrategien, Marketingmix |
| topic | Marketingstrategie (DE-588)4120697-6 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingkonzept (DE-588)4120696-4 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketingstrategie Strategisches Management Marketingkonzept Marketing |
| work_keys_str_mv | AT beckerjochen grundlagendermarketingkonzeptionmarketingzielemarketingstrategienmarketingmix |