Werbepsychologie
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Stuttgart
Poeschel
1982
|
| Schlagworte: | |
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MARC
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| 100 | 1 | |a Mayer, Hans |e Verfasser |0 (DE-588)143402544 |4 aut | |
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| 264 | 1 | |a Stuttgart |b Poeschel |c 1982 | |
| 300 | |a X, 261 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Ab 3. Aufl. u.d.T.: Mayer, Hans: Markt- und Werbepsychologie | ||
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Datensatz im Suchindex
| DE-473_call_number | 30/QP 631 WD 4139 |
|---|---|
| DE-473_location | 0 |
| DE-BY-TUM_call_number | 1001/10.1990 A 984 |
| DE-BY-TUM_katkey | 50111 |
| DE-BY-TUM_media_number | 040002197666 |
| DE-BY-UBG_katkey | 117346 |
| DE-BY-UBG_media_number | 013101387629 |
| _version_ | 1816711255039148032 |
| adam_text | |
| any_adam_object | |
| author | Mayer, Hans Däumer, Ute Rühle, Hermann |
| author_GND | (DE-588)143402544 |
| author_facet | Mayer, Hans Däumer, Ute Rühle, Hermann |
| author_role | aut aut aut |
| author_sort | Mayer, Hans |
| author_variant | h m hm u d ud h r hr |
| building | Verbundindex |
| bvnumber | BV000046156 |
| classification_rvk | AP 17520 CW 7500 QP 631 |
| classification_tum | WIR 840f PSY 435f |
| ctrlnum | (OCoLC)720867295 (DE-599)BVBBV000046156 |
| discipline | Allgemeines Psychologie Wirtschaftswissenschaften |
| format | Book |
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| genre | (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| geographic | Deutschland Bundesrepublik (DE-588)4011889-7 gnd |
| geographic_facet | Deutschland Bundesrepublik |
| id | DE-604.BV000046156 |
| illustrated | Illustrated |
| index_date | 2024-09-19T14:50:12Z |
| indexdate | 2024-11-25T17:07:22Z |
| institution | BVB |
| isbn | 3791003011 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000014529 |
| oclc_num | 720867295 |
| open_access_boolean | |
| owner | DE-12 DE-19 DE-BY-UBM DE-M49 DE-BY-TUM DE-473 DE-BY-UBG DE-703 DE-739 DE-824 DE-945 DE-54 DE-127 DE-70 DE-706 DE-B170 DE-2070s DE-188 DE-83 |
| owner_facet | DE-12 DE-19 DE-BY-UBM DE-M49 DE-BY-TUM DE-473 DE-BY-UBG DE-703 DE-739 DE-824 DE-945 DE-54 DE-127 DE-70 DE-706 DE-B170 DE-2070s DE-188 DE-83 |
| physical | X, 261 S. graph. Darst. |
| psigel | TUB-nve |
| publishDate | 1982 |
| publishDateSearch | 1982 |
| publishDateSort | 1982 |
| publisher | Poeschel |
| record_format | marc |
| spellingShingle | Mayer, Hans Däumer, Ute Rühle, Hermann Werbepsychologie Werbepsychologie (DE-588)4140889-5 gnd |
| subject_GND | (DE-588)4140889-5 (DE-588)4011889-7 (DE-588)4151278-9 |
| title | Werbepsychologie |
| title_auth | Werbepsychologie |
| title_exact_search | Werbepsychologie |
| title_full | Werbepsychologie Hans Mayer ; Ute Däumer ; Hermann Rühle |
| title_fullStr | Werbepsychologie Hans Mayer ; Ute Däumer ; Hermann Rühle |
| title_full_unstemmed | Werbepsychologie Hans Mayer ; Ute Däumer ; Hermann Rühle |
| title_short | Werbepsychologie |
| title_sort | werbepsychologie |
| topic | Werbepsychologie (DE-588)4140889-5 gnd |
| topic_facet | Werbepsychologie Deutschland Bundesrepublik Einführung |
| work_keys_str_mv | AT mayerhans werbepsychologie AT daumerute werbepsychologie AT ruhlehermann werbepsychologie |