Werbepolitik multinationaler Unternehmungen
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | German |
| Veröffentlicht: |
Berlin
Duncker & Humblot
1982
|
| Schriftenreihe: | Betriebswirtschaftliche Schriften
109 |
| Schlagworte: | |
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MARC
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| 100 | 1 | |a Steffens, Silvia |e Verfasser |4 aut | |
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| 300 | |a 239 S. |b Ill., graph. Darst. | ||
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| 650 | 7 | |a Internationale ondernemingen |2 gtt | |
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| 650 | 4 | |a Multinationales Unternehmen | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Export marketing | |
| 650 | 0 | 7 | |a Werbeplanung |0 (DE-588)4130474-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbestrategie |0 (DE-588)4133682-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Multinationales Unternehmen |0 (DE-588)4075092-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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| genre_facet | Hochschulschrift |
| id | DE-604.BV000023775 |
| illustrated | Illustrated |
| indexdate | 2025-02-03T16:12:11Z |
| institution | BVB |
| isbn | 3428049950 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000000182 |
| oclc_num | 8676782 |
| open_access_boolean | |
| owner | DE-12 DE-19 DE-BY-UBM DE-384 DE-473 DE-BY-UBG DE-703 DE-739 DE-355 DE-BY-UBR DE-824 DE-945 DE-N2 DE-20 DE-B170 DE-83 DE-2070s DE-188 |
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| physical | 239 S. Ill., graph. Darst. |
| psigel | TUB-nveb |
| publishDate | 1982 |
| publishDateSearch | 1982 |
| publishDateSort | 1982 |
| publisher | Duncker & Humblot |
| record_format | marc |
| series | Betriebswirtschaftliche Schriften |
| series2 | Betriebswirtschaftliche Schriften |
| spellingShingle | Steffens, Silvia Werbepolitik multinationaler Unternehmungen Betriebswirtschaftliche Schriften Beleid gtt Internationale ondernemingen gtt Reclame gtt Multinationales Unternehmen Advertising Export marketing Werbeplanung (DE-588)4130474-3 gnd Werbestrategie (DE-588)4133682-3 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4130474-3 (DE-588)4133682-3 (DE-588)4075092-9 (DE-588)4065541-6 (DE-588)4113937-9 |
| title | Werbepolitik multinationaler Unternehmungen |
| title_auth | Werbepolitik multinationaler Unternehmungen |
| title_exact_search | Werbepolitik multinationaler Unternehmungen |
| title_full | Werbepolitik multinationaler Unternehmungen |
| title_fullStr | Werbepolitik multinationaler Unternehmungen |
| title_full_unstemmed | Werbepolitik multinationaler Unternehmungen |
| title_short | Werbepolitik multinationaler Unternehmungen |
| title_sort | werbepolitik multinationaler unternehmungen |
| topic | Beleid gtt Internationale ondernemingen gtt Reclame gtt Multinationales Unternehmen Advertising Export marketing Werbeplanung (DE-588)4130474-3 gnd Werbestrategie (DE-588)4133682-3 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Beleid Internationale ondernemingen Reclame Multinationales Unternehmen Advertising Export marketing Werbeplanung Werbestrategie Werbung Hochschulschrift |
| volume_link | (DE-604)BV021464421 |
| work_keys_str_mv | AT steffenssilvia werbepolitikmultinationalerunternehmungen |