Entrepreneurial Orientation and Service Innovation on Consumer Response: A B&B Case

Extant studies have documented the effect of entrepreneurial orientation (EO) and innovation performance on firm-level outcomes. However, the underlying mechanisms of the specific aspects of EO (i.e., autonomy, risk-taking, and proactiveness) and innovative performance affecting consumer-level respo...

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Veröffentlicht in:	Journal of small business management 2016-04, Vol.54 (2), p.532-545
Hauptverfasser:	Wang, Edward Shih-tse, Juan, Pei-yi
Format:	Artikel
Sprache:	eng
Schlagworte:	Bed & breakfast inns Consumers Customer retention Customer satisfaction Customer service Customer services Innovations Management theory Strategic management Studies
Online-Zugang:	Volltext
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