Entrepreneurial Orientation and Service Innovation on Consumer Response: A B&B Case
Extant studies have documented the effect of entrepreneurial orientation (EO) and innovation performance on firm-level outcomes. However, the underlying mechanisms of the specific aspects of EO (i.e., autonomy, risk-taking, and proactiveness) and innovative performance affecting consumer-level respo...
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| Veröffentlicht in: | Journal of small business management 2016-04, Vol.54 (2), p.532-545 |
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| container_title | Journal of small business management |
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| creator | Wang, Edward Shih-tse Juan, Pei-yi |
| description | Extant studies have documented the effect of entrepreneurial orientation (EO) and innovation performance on firm-level outcomes. However, the underlying mechanisms of the specific aspects of EO (i.e., autonomy, risk-taking, and proactiveness) and innovative performance affecting consumer-level responses remain unexplored. A total of 401 dyadic sample data were collected from both bed-and-breakfast (B&B) innkeepers and corresponding consumers. We used structural equation modeling to test the research framework and hypotheses. The statistically significant paths extended from risk-taking and proactiveness to service innovation performance, then to consumer-perceived service value and consumer satisfaction, and finally to repatronage intentions. To retain consumers, B&B innkeepers must enhance service innovation performance by reshaping their risk-taking and proactiveness. |
| doi_str_mv | 10.1111/jsbm.12156 |
| format | Article |
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To retain consumers, B&B innkeepers must enhance service innovation performance by reshaping their risk-taking and proactiveness.</description><subject>Bed & breakfast inns</subject><subject>Consumers</subject><subject>Customer retention</subject><subject>Customer satisfaction</subject><subject>Customer service</subject><subject>Customer services</subject><subject>Innovations</subject><subject>Management theory</subject><subject>Strategic management</subject><subject>Studies</subject><issn>0047-2778</issn><issn>1540-627X</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2016</creationdate><recordtype>article</recordtype><recordid>eNp9kN1q3DAQhUVIIZu0N3kCQ6GEglPJkiW7d9kl3aTkh2abtvRGyPYYtLGl7chOum8fpU57UUo1ghmG7wyHQ8gho8csvnfrUPXHLGO53CEzlguaykx92yUzSoVKM6WKPbIfwppSqmQpZmR16gaEDYKDEa3pkmu04AYzWO8S45pkBXhva0jOnfP30zr-hXdh7AGTGwibOMP75CSZv5knCxPgJXnRmi7Aq-d-QG4_nH5enKUX18vzxclFWueslGmlRMZF0_CiUhUHKirRlEBVRbNWFsDBtKZplJFAyyxnWcE4yzkvVK2KqjSSH5Cj6e4G_Y8RwqB7G2roOuPAj0GzQsXKhVQRff0XuvYjuuhOM6WYEKXkLFJvJ6pGHwJCqzdoe4Nbzah-ylc_5at_5RthNsEPtoPtf0j9cTW__K1JJ40NA_z8ozF4p6NJleuvV0v9_eZy-enqy1KvIp8_86712JsHj12jB7PtPLZoXG2D5v_w9giVRJ3i</recordid><startdate>201604</startdate><enddate>201604</enddate><creator>Wang, Edward Shih-tse</creator><creator>Juan, Pei-yi</creator><general>Blackwell Publishing Inc</general><general>Blackwell Publishing Ltd</general><general>Taylor & Francis Ltd</general><scope>BSCLL</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>8BJ</scope><scope>FQK</scope><scope>JBE</scope></search><sort><creationdate>201604</creationdate><title>Entrepreneurial Orientation and Service Innovation on Consumer Response: A B&B Case</title><author>Wang, Edward Shih-tse ; Juan, Pei-yi</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c5196-b74234dd38b7b3e04b4d9e07b02f68e3eafadd7a6e092512813153387c78b9a63</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2016</creationdate><topic>Bed & breakfast inns</topic><topic>Consumers</topic><topic>Customer retention</topic><topic>Customer satisfaction</topic><topic>Customer service</topic><topic>Customer services</topic><topic>Innovations</topic><topic>Management theory</topic><topic>Strategic management</topic><topic>Studies</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Wang, Edward Shih-tse</creatorcontrib><creatorcontrib>Juan, Pei-yi</creatorcontrib><collection>Istex</collection><collection>CrossRef</collection><collection>International Bibliography of the Social Sciences (IBSS)</collection><collection>International Bibliography of the Social Sciences</collection><collection>International Bibliography of the Social Sciences</collection><jtitle>Journal of small business management</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Wang, Edward Shih-tse</au><au>Juan, Pei-yi</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Entrepreneurial Orientation and Service Innovation on Consumer Response: A B&B Case</atitle><jtitle>Journal of small business management</jtitle><addtitle>Journal of Small Business Management</addtitle><date>2016-04</date><risdate>2016</risdate><volume>54</volume><issue>2</issue><spage>532</spage><epage>545</epage><pages>532-545</pages><issn>0047-2778</issn><eissn>1540-627X</eissn><coden>JSBMAU</coden><abstract>Extant studies have documented the effect of entrepreneurial orientation (EO) and innovation performance on firm-level outcomes. 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| ispartof | Journal of small business management, 2016-04, Vol.54 (2), p.532-545 |
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| language | eng |
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| source | Wiley Online Library Journals Frontfile Complete; EBSCOhost Business Source Complete |
| subjects | Bed & breakfast inns Consumers Customer retention Customer satisfaction Customer service Customer services Innovations Management theory Strategic management Studies |
| title | Entrepreneurial Orientation and Service Innovation on Consumer Response: A B&B Case |
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