Weight stigmatisation in antiobesity campaigns: The role of images
Issue addressed: Antiobesity campaigns may inadvertently stigmatise individuals with obesity via the use of images that portray negative obesity stereotypes. This study investigated the impact of images on weight stigma using mock antiobesity campaigns featuring different types of images. Methods: P...
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| Veröffentlicht in: | Health promotion journal of Australia 2019-01, Vol.30 (1), p.37-46 |
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| creator | Johnstone, Georgina Grant, Sharon L. |
| description | Issue addressed: Antiobesity campaigns may inadvertently stigmatise individuals with obesity via the use of images that portray negative obesity stereotypes. This study investigated the impact of images on weight stigma using mock antiobesity campaigns featuring different types of images.
Methods: Participants (N = 240) were randomly assigned to one of four campaign
conditions: stereotypical images, counter-stereotypical images, neutral images, or no images. All four conditions used the same nonstigmatising message text. Participants indicated their attitudes towards being in social situations (desired social distance) with the target featured in the images, or individuals with obesity (no images), rated the target or individuals with obesity on various traits, and indicated to what extent the campaign was motivating and stigmatising.
Results: Analysis of variance revealed that the stereotypical images were rated as the most stigmatising and were also associated with higher negative and lower positive trait ratings of the target and more desired social distance from the target. Neutral images generally produced the least weight stigma.
Conclusion: It is important to consider the impact of antiobesity campaign images that depict common obesity stereotypes. Developing, testing and disseminating nonstigmatising campaigns is important to reduce stigma and better engage individuals with antiobesity public health messages.
So what? Weight stigma has negative consequences for physical and psychological health, which may undermine obesity intervention efforts. Stereotypical images that blame individuals for their weight reinforce obesity stigma and are likely to be ineffective in increasing healthier behaviour and reducing obesity. The development of effective antiobesity campaigns should be a public health priority. |
| doi_str_mv | 10.1002/hpja.183 |
| format | Article |
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Methods: Participants (N = 240) were randomly assigned to one of four campaign
conditions: stereotypical images, counter-stereotypical images, neutral images, or no images. All four conditions used the same nonstigmatising message text. Participants indicated their attitudes towards being in social situations (desired social distance) with the target featured in the images, or individuals with obesity (no images), rated the target or individuals with obesity on various traits, and indicated to what extent the campaign was motivating and stigmatising.
Results: Analysis of variance revealed that the stereotypical images were rated as the most stigmatising and were also associated with higher negative and lower positive trait ratings of the target and more desired social distance from the target. Neutral images generally produced the least weight stigma.
Conclusion: It is important to consider the impact of antiobesity campaign images that depict common obesity stereotypes. Developing, testing and disseminating nonstigmatising campaigns is important to reduce stigma and better engage individuals with antiobesity public health messages.
So what? Weight stigma has negative consequences for physical and psychological health, which may undermine obesity intervention efforts. Stereotypical images that blame individuals for their weight reinforce obesity stigma and are likely to be ineffective in increasing healthier behaviour and reducing obesity. The development of effective antiobesity campaigns should be a public health priority.</description><identifier>ISSN: 1036-1073</identifier><identifier>EISSN: 2201-1617</identifier><identifier>DOI: 10.1002/hpja.183</identifier><identifier>PMID: 29956413</identifier><language>eng</language><publisher>Australia: Blackwell Publishing Ltd</publisher><subject>antiobesity campaigns ; Attitudes ; Behavior ; Bias ; Blame ; Body image ; Campaigns ; Food ; Gender ; Health aspects ; Health care ; health equity ; Health status ; Influence ; Intervention ; Mental health ; Motivation ; Obesity ; Perceptions ; Prejudice ; Prevention ; Psychological aspects ; Psychological well being ; Public health ; Sex discrimination ; Social aspects ; Social distance ; social inclusion ; Social situations ; Stereotypes ; Stereotypes (Social psychology) in advertising ; Stigma ; Target recognition ; Variance analysis ; Weight ; Weight control ; weight stigma</subject><ispartof>Health promotion journal of Australia, 2019-01, Vol.30 (1), p.37-46</ispartof><rights>2018 Australian Health Promotion Association</rights><rights>2018 Australian Health Promotion Association.</rights><rights>Copyright Blackwell Publishing Ltd. Jan 2019</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c5663-cdb5dbaf2e648b2366b59e8b6c77d948e0825f40bb309bf553278393ebbde8e93</citedby><cites>FETCH-LOGICAL-c5663-cdb5dbaf2e648b2366b59e8b6c77d948e0825f40bb309bf553278393ebbde8e93</cites><orcidid>0000-0002-2863-4035 ; 0000-0001-9997-5438</orcidid></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://onlinelibrary.wiley.com/doi/pdf/10.1002%2Fhpja.183$$EPDF$$P50$$Gwiley$$H</linktopdf><linktohtml>$$Uhttps://onlinelibrary.wiley.com/doi/full/10.1002%2Fhpja.183$$EHTML$$P50$$Gwiley$$H</linktohtml><link.rule.ids>314,776,780,1411,12825,27843,27901,27902,30976,45550,45551</link.rule.ids><backlink>$$Uhttps://www.ncbi.nlm.nih.gov/pubmed/29956413$$D View this record in MEDLINE/PubMed$$Hfree_for_read</backlink></links><search><creatorcontrib>Johnstone, Georgina</creatorcontrib><creatorcontrib>Grant, Sharon L.</creatorcontrib><title>Weight stigmatisation in antiobesity campaigns: The role of images</title><title>Health promotion journal of Australia</title><addtitle>Health Promot J Austr</addtitle><description>Issue addressed: Antiobesity campaigns may inadvertently stigmatise individuals with obesity via the use of images that portray negative obesity stereotypes. This study investigated the impact of images on weight stigma using mock antiobesity campaigns featuring different types of images.
Methods: Participants (N = 240) were randomly assigned to one of four campaign
conditions: stereotypical images, counter-stereotypical images, neutral images, or no images. All four conditions used the same nonstigmatising message text. Participants indicated their attitudes towards being in social situations (desired social distance) with the target featured in the images, or individuals with obesity (no images), rated the target or individuals with obesity on various traits, and indicated to what extent the campaign was motivating and stigmatising.
Results: Analysis of variance revealed that the stereotypical images were rated as the most stigmatising and were also associated with higher negative and lower positive trait ratings of the target and more desired social distance from the target. Neutral images generally produced the least weight stigma.
Conclusion: It is important to consider the impact of antiobesity campaign images that depict common obesity stereotypes. Developing, testing and disseminating nonstigmatising campaigns is important to reduce stigma and better engage individuals with antiobesity public health messages.
So what? Weight stigma has negative consequences for physical and psychological health, which may undermine obesity intervention efforts. Stereotypical images that blame individuals for their weight reinforce obesity stigma and are likely to be ineffective in increasing healthier behaviour and reducing obesity. The development of effective antiobesity campaigns should be a public health priority.</description><subject>antiobesity campaigns</subject><subject>Attitudes</subject><subject>Behavior</subject><subject>Bias</subject><subject>Blame</subject><subject>Body image</subject><subject>Campaigns</subject><subject>Food</subject><subject>Gender</subject><subject>Health aspects</subject><subject>Health care</subject><subject>health equity</subject><subject>Health status</subject><subject>Influence</subject><subject>Intervention</subject><subject>Mental health</subject><subject>Motivation</subject><subject>Obesity</subject><subject>Perceptions</subject><subject>Prejudice</subject><subject>Prevention</subject><subject>Psychological aspects</subject><subject>Psychological well being</subject><subject>Public health</subject><subject>Sex discrimination</subject><subject>Social aspects</subject><subject>Social distance</subject><subject>social inclusion</subject><subject>Social situations</subject><subject>Stereotypes</subject><subject>Stereotypes (Social psychology) in advertising</subject><subject>Stigma</subject><subject>Target recognition</subject><subject>Variance analysis</subject><subject>Weight</subject><subject>Weight control</subject><subject>weight 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stigmatisation in antiobesity campaigns: The role of images</title><author>Johnstone, Georgina ; Grant, Sharon L.</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c5663-cdb5dbaf2e648b2366b59e8b6c77d948e0825f40bb309bf553278393ebbde8e93</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2019</creationdate><topic>antiobesity campaigns</topic><topic>Attitudes</topic><topic>Behavior</topic><topic>Bias</topic><topic>Blame</topic><topic>Body image</topic><topic>Campaigns</topic><topic>Food</topic><topic>Gender</topic><topic>Health aspects</topic><topic>Health care</topic><topic>health equity</topic><topic>Health status</topic><topic>Influence</topic><topic>Intervention</topic><topic>Mental health</topic><topic>Motivation</topic><topic>Obesity</topic><topic>Perceptions</topic><topic>Prejudice</topic><topic>Prevention</topic><topic>Psychological aspects</topic><topic>Psychological well being</topic><topic>Public health</topic><topic>Sex discrimination</topic><topic>Social aspects</topic><topic>Social distance</topic><topic>social inclusion</topic><topic>Social situations</topic><topic>Stereotypes</topic><topic>Stereotypes (Social psychology) in advertising</topic><topic>Stigma</topic><topic>Target recognition</topic><topic>Variance analysis</topic><topic>Weight</topic><topic>Weight control</topic><topic>weight stigma</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Johnstone, Georgina</creatorcontrib><creatorcontrib>Grant, Sharon L.</creatorcontrib><collection>PubMed</collection><collection>CrossRef</collection><collection>ProQuest Social Sciences Premium Collection</collection><collection>ProQuest Central (Corporate)</collection><collection>Applied Social Sciences Index & Abstracts (ASSIA)</collection><collection>Nursing & Allied Health Database</collection><collection>PAIS Index</collection><collection>Health & Medical 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Austr</addtitle><date>2019-01-01</date><risdate>2019</risdate><volume>30</volume><issue>1</issue><spage>37</spage><epage>46</epage><pages>37-46</pages><issn>1036-1073</issn><eissn>2201-1617</eissn><abstract>Issue addressed: Antiobesity campaigns may inadvertently stigmatise individuals with obesity via the use of images that portray negative obesity stereotypes. This study investigated the impact of images on weight stigma using mock antiobesity campaigns featuring different types of images.
Methods: Participants (N = 240) were randomly assigned to one of four campaign
conditions: stereotypical images, counter-stereotypical images, neutral images, or no images. All four conditions used the same nonstigmatising message text. Participants indicated their attitudes towards being in social situations (desired social distance) with the target featured in the images, or individuals with obesity (no images), rated the target or individuals with obesity on various traits, and indicated to what extent the campaign was motivating and stigmatising.
Results: Analysis of variance revealed that the stereotypical images were rated as the most stigmatising and were also associated with higher negative and lower positive trait ratings of the target and more desired social distance from the target. Neutral images generally produced the least weight stigma.
Conclusion: It is important to consider the impact of antiobesity campaign images that depict common obesity stereotypes. Developing, testing and disseminating nonstigmatising campaigns is important to reduce stigma and better engage individuals with antiobesity public health messages.
So what? Weight stigma has negative consequences for physical and psychological health, which may undermine obesity intervention efforts. Stereotypical images that blame individuals for their weight reinforce obesity stigma and are likely to be ineffective in increasing healthier behaviour and reducing obesity. The development of effective antiobesity campaigns should be a public health priority.</abstract><cop>Australia</cop><pub>Blackwell Publishing Ltd</pub><pmid>29956413</pmid><doi>10.1002/hpja.183</doi><tpages>10</tpages><orcidid>https://orcid.org/0000-0002-2863-4035</orcidid><orcidid>https://orcid.org/0000-0001-9997-5438</orcidid><oa>free_for_read</oa></addata></record> |
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| ispartof | Health promotion journal of Australia, 2019-01, Vol.30 (1), p.37-46 |
| issn | 1036-1073 2201-1617 |
| language | eng |
| recordid | cdi_wiley_primary_10_1002_hpja_183_HPJA183 |
| source | Applied Social Sciences Index & Abstracts (ASSIA); Wiley Online Library Journals Frontfile Complete; PAIS Index |
| subjects | antiobesity campaigns Attitudes Behavior Bias Blame Body image Campaigns Food Gender Health aspects Health care health equity Health status Influence Intervention Mental health Motivation Obesity Perceptions Prejudice Prevention Psychological aspects Psychological well being Public health Sex discrimination Social aspects Social distance social inclusion Social situations Stereotypes Stereotypes (Social psychology) in advertising Stigma Target recognition Variance analysis Weight Weight control weight stigma |
| title | Weight stigmatisation in antiobesity campaigns: The role of images |
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